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MERRIMACK NH - When you walk into A&E Diamond & Gold in Pennichuck Square in Merrimack, it may take a moment for you to realize it is not your average jewelry store, it is a labor of love for everyone involved. Just ask anyone that works there, from the sales consultants behind the counters to the jewelry designer diligently creating at his bench, they all love jewelry at A&E and before you leave, so will you.
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QUALITY: We hand select the finest Certified diamonds and have one of the largest selections of fine diamond, precious gemstone, gold and pearl Jewelry anywhere. EXPERIENCE: Our staff has over 125 years of combined experience in the jewelry industry helping customers choose the right jewelry items and we excel in our after the sale satisfaction.
Reviews (17)
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Tina G.
Dec 25, 2021
Amazing staff and service! The staff goes above and beyond to treat you like family. High quality jewelry at great prices. I've been a loyal customer for over 20 years! I would not go anywhere else.
Anothai Fulton
Aug 14, 2021
Oh my God. incredible service incredible quality five stars does not do justice to describe the wonderful staff and the impeccable work and the owner shows so much pride in his store and his shining, loving, personality. I will be back over and over and tell everyone I know that needs any work done or want to purchase a beautiful piece of jewelry. This is the place to go! Love love love my ring!
Alicia Rogers
Jan 22, 2021
A and E is the only jeweler I completely trust. Anytime I need assistance they have gone way above and beyond. I absolutely recommend this place! Incredible jewelry I'm proud to wear and amazing team!
Eric C.
Oct 28, 2020
I was lucky enough to buy a gold chain 2 ish years ago from A&E and I went back to get an engagement ring and matching wedding band for my girlfriend. I wasn't sure how they would stand out to a local franchise store or another local jeweler, but Andy searched for a while for the middle stone and found a winner (we had 3 stores searching). There wasn't 1 area they lacked vs there competitors. Thank you for a great piece and an even better price.
Crystal Bellemare
Oct 24, 2020
The staff are wonderful! Went in today with one ring to be resized and another to be dipped in white gold. Much to my surprise, both were completed in the time we spent looking around and talking to staff. This place is amazing! I will most definitely be returning :-
Denise B.
Jun 03, 2020
This jewelry store is overpriced. Also when I went to the store to have my diamond reset I was told they could not do it, however they directed me to their case where the diamond engagement rings were kept. I did not want a new diamond ring I wanted my heirloom diamond put into a new setting.
Jon F.
Feb 07, 2020
I purchased an engagement ring and wedding bands here. I had a great experience with Andy and the rest of the staff. Small place which i felt gave me more of a personalized experience. Everyone was very helpful. I Plan to return here soon for an anniversary gift!
Liam Tardif
Jan 17, 2020
I recently worked with A&E to craft an engagement ring for my fiance, and I'm so glad I found them! I tried many other stores and online options, none of which came close to my experience with A&E. I worked with Andrew who was so honest and helpful. He listened to what I was looking for and guided me with knowledge along the way. Joe the jeweler, did an outstanding job on the ring and quickly resized it the day after the proposal. The whole process from start to finish was extremely positive. I am thrilled with the entire staff at A&E Jewelers and highly recommend them!
Jessica Lavoie
Dec 31, 2019
Truly wonderful people! They did a phenomenal job on my engagement ring. Their craftsmanship and ethics are great. They are so welcoming and their service is amazing. I highly recommend!
Shari Marston
Jun 11, 2019
I stopped in with a couple pieces of jewelry needing repair. They assessed them, and took them back to the Jeweler, who repaired them quickly and returned them to me. When I asked the charge, I was told it would cost me "a smile", which I happily gave and went on my way. This store is my go-to for nice jewelry and repairs (they don't always charge smiles, though, but their rates are fair.) I have also had them make a ring to my specifications and their work is [and prices are] great!
Cathy C.
Apr 27, 2019
My husband and I brought my wedding ring here to have it made a little bigger. Not a dieting sort of woman I've packed on some pounds in the past fifteen years and my ring was fitting more like a sausage casing. The ring was supposed to be fitted the same size as my husband's ring. He gave them his ring so they could size mine. Right. We picked up the ring and it didn't even fit over my knuckle.

Some great sizing there. After I flipped out for about 10 minutes he brought the ring back into the store and they had some blah blah lame ass explaination about they had sized it according the sizing stick or whatever it's called. What they said made no sense. It was not truthful. The ring was no longer round and you could tell it was made smaller not larger.

We were told we could wait and it would be sized correctly. A few minutes later the saleswomen came out of the store yelling, " Here you go, service with a smile".Not on my side there wasn't. Fifty five dollars to size a ring we had purchased there?.Are they serious? I will never go there again.
Kimberly G.
Feb 19, 2018
All good experiences for me. Thanks Joey for repairing my engagement ring this week and buffing it to look better than the date purchased many years ago. Thank you also to Sue, the sales associate who is always warm and inviting and then surprises you with her knowledge and expertise! I have seen the arrogance in one gentleman mentioned by others, but I think he means well.
Donna Caron
Dec 28, 2017
I love my new ring! The setting was custom-made, and looks even better than I envisioned. It was ready almost a week before promised. Service was excellent. They even stayed open a few minutes after hours so I could pick up my ring after work. Thank you!
David H.
Oct 05, 2017
Awesome experience. While I was in New Hampshire on a trip I went to a couple of jewelry stores and AE had great designers customer service. Andy at AE very professional answered all my questions and I had plenty. He was able to customize the ring exactly to my specifications. Thanks again!
Pat S.
Aug 20, 2017
I brought a ring in to be appraised and new ring made from diamonds, I do not think they used the diamonds from my ring. The ones in the new ring were a lot smaller. Get multiple estimates from other jewelers before making a purchase.
Jaime Brooks
Nov 24, 2013
We had an exceptional experience with A & E. My fiance and I had an heirloom diamond that we wanted put into an engagement ring setting. We went on their 1 day a year huge sale and still received exceptional customer service. Because of the small size of my finger we had a little issue with getting the setting just right. They took the ring back with no hassle and had the ring completely reset.

After resetting my ring, the wedding band we had chosen no longer fit correctly with the newly set engagement ring, they also took that back and let us exchange it for a band that was a much better fit, again with no questions or hassles. They wanted us to be completely happy and satisfied and that is what we were. I would recommend them to anyone looking to purchase quality jewelry at a reasonable price with great customer service as well!
Christie L.
Dec 22, 2011
If I could give zero stars, I would. My boyfriend purchased a ring for me for this Christmas. He started paying for it in August and finished up his payment on December 12th. Once I got wind of the gift and its price tag I pleaded him to return it. Knowing me I'd loose the ring, feel awful, and never forgive myself. Besides, we have pets to take care of and rent for an apartment coming up. So, he went to return it.

The manager refused, stating that he would only give store credit. We don't need or care for store credit. The return policy for the store (not stated anywhere on their website) reads: "14 days cash return (must have receipt)". My boyfriend JUST gained ownership of the ring (making his final payment on the 12th of December). Today (the second time he tried to talk to the owner about this) is the 22nd of December making him the owner of the ring for 10 days, WITHIN the return policy window.

Nowhere does it state that the count of days starts the moment you make your first payment nor does it make sense seeing as he did not get a receipt (with the return policy on it) until his last payment. So, if you don't have a large amount of money to blow on a piece of jewelry and want to make payments on it YOU BETTER MAKE DAMN SURE WHOMEVER YOU ARE BUYING IT FOR WILL LIKE IT OR YOU ARE STUCK WITH IT OR LOUSY STORE CREDIT.

The icing on the cake was when the owner looked at my boyfriend and stated, "Just because your girlfriend dumped you doesn't mean I have to give you your money back". That is some good ol' fashion customer service if I ever seen it. But seriously, this guy is crotchety and has abhorrent costumer service skills.his personality could use a touch up or two as well. Bottom line: Don't buy jewelry from him. That is what my boyfriend gets for trying to support our local businesses, jeeze.