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Alex Envision your perfect piece or reimagine family heirlooms, select your GIA-certified gemstones and personalize every detail of the design. Alex & Company family jewelers have the credibility, designer expertise, and experience to bring your unique vision to life. I recently had the pleasure of working with Alex and his team. I brought a very tired engagement ring to Alex who worked his magic and made the most incredible ring. I can't stop staring at it. I get so many compliments. Thank you Alex and Company.
Services
Every diamond engagement ring is designed and handcrafted in our on-site design studio, using ethically sourced diamonds, and made to order for the perfect fit. Our extraordinary collection of diamond engagement rings span timeless styles to the latest trends, including solitaires, vintage, diamond halo and more.
Congratulations on this exciting time in your life! We know that the ring you purchase for your sweetheart is one of the most special investments of your life and we are here to assist you in making the process effortless and memorable. Engagement ring styles are abundant and the search can quickly become overwhelming if you aren't clear on the style you are looking for.
When it's time to choose the ideal diamond for you we offer the finest GIA certified stones in Boston. We have a vast array of shapes and sizes for every taste and budget. Whether you are familiar with diamond jewelry or just starting to research diamonds, our knowledgeable staff will guide you through the process.
Every shape of diamond has different grades of cuts and it is the cut of a diamond that is most representative of its beauty, brilliance, and value. The cut is also the most technically difficult to pinpoint and requires precise analysis and state-of-the-art technology to accurately assess.
Reviews (39)
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Mitchell Zuckoff
May 27, 2022
My wife and I brought Alex & Co. a serious challenge: redesign a ring my father gave to my late mother, while preserving an inscription and eight small diamonds for our daughters. The results were amazing - even better than we imagined. This precious heirloom will have a new life for many generations. To top it off, we deeply appreciated the people, the service, and the entire experience.
Marius Hainal
Apr 23, 2022
Where is the zero stars review? They may be good on jewelry and you buying your ring for the loved one, and that bracelet for you wife on special occasion. but never ever give them a watch for a service. They completely ruined my automatic chronometer swiss watch which was a special edition, made in the 80's. not replaceable. And charged close to 700 bucks for it.

I spent 3 hours trying to sand and polish out the scratches they made. and movement does not run better than before, so I suspect nothing was done to it (can't really tell to be honest). Just avoid. Attitude was on par with the service.
Megan Keegan
Apr 19, 2022
My fiance purchased our engagement ring from Alex & Company after visiting several jewelers. He has been raving about his experience in working with the team there from the selection and quality of the diamonds in the shop, to designing the ring- he couldn't imagine having chosen a better jeweler, and I couldn't imagine a more beautiful ring! We are so happy with the final results and would recommend Alex & Company to anyone looking for an engagement ring or fine jewelry.
Kevin Herlihy
Feb 11, 2022
Everyone at Alex & Company are very helpful. They are patient and offer excellent help picking out engagement rings and other selections. They do not pressure you and if you do choose to purchase you leave feeling like you made an educated and elegant purchase.
Randi Tartaro
Feb 05, 2022
Alex and staff were the perfect people to help me reset a stone in a new setting. I originally thought I would just have a broken stone replaced in the original setting but Alex made me understand just how much of the original ring would need to be rebuilt. There was no pressure to make any decisions and it took me a few weeks to really decide what I should do.

Once I decided on my new setting, work was done promptly and to the best possible result. Alex was able to suggest just how to show off the stone in the best way possible and when I saw the ring, I cried at how beautiful it was. If you have jewelry needs that you want to last a lifetime, you will want to come here to see Alex.
Evan Cullerton
Oct 05, 2021
Alex and team make you feel like part of their family. Everyone took ample time to explain every aspect of the engagement ring and helped me pick the perfect ring to ask with! They made sure when we followed up with wedding bands that we both were fitted properly and we found the best rings. Everything and everyone in their store is top quality. Last, and certainly not least, their dog Charlie has always come out from the back to greet me when I am in the store and he is such a cute pup!
David C.
Sep 09, 2021
Absolutely wonderful service. Alex was knowledgable, patient and created a beautiful piece of custom jewelry for me. This is the place to go for all of your jewelry needs!
Donald J.
Aug 19, 2021
After checking two other jewelers in the Newton area, I knew as soon as I met Alex that he was my guy. His knowledge and experience are second to none when selecting the right diamond, and his unwavering commitment to the highest standards are evident in all the jewelry he creates. Alex took the time to educate me, and did not make me feel pressured in any way, honestly the experience couldn't have been better! We'll be back for our wedding bands, thanks Alex!
Vio Bukatel
Aug 05, 2021
Thank you for helping in choosing the perfect gift for my son for his 16th birthday.he absolutely loved it!
Cemoo
Aug 03, 2021
Ordering a bracelet to Alex & Co, was the best decision for me in this year. It is a great company, starting from smiling face of Joanna makes you feel comfortable and her professional opinions directs you ask always more. I must admit Alex is the best artist I've ever met. I say artist cause I know what he makes is a piece of art. When you describe what is in your mind he starts to draw a skech.

It is a uniqe experience your wording becomes a drawing. All details including how your daily life effects to wear a jewellery are also important subjects for him. Moreover he is always trying to make more than promised, during the making process if he thinks there is a better result, calls you and share his opinion. It was all completely fun. Many thanks to Alex & Co making a beautiful bracelet which I wear every day. I have many other thoughts in my mind which I want to challenge them. :))
Cynthia K.
Jun 29, 2021
I had the very good fortune of having Alex design a beautiful ring for me using 2 stones that I had and augmenting with other stones. I had always loved the original stones but the design was not special in any way. Alex fixed that! He listened attentively to my concerns and knew just by looking at the stones how he could make something unique and gorgeous.

He showed me a great design and when he made it come to life, it was better than I ever expected. I could not be happier with the ring. He is an artist and a magician. Thank you to Alex and his great team.
Phi Tastic
May 03, 2021
I worked with Alex on a custom engagement ring (rose gold, hidden halo, thin Pave band). Throughout, the experience has been top-notch. Alex drafted the initial design on paper and steered the design in a particular direction where it made sense (e.g., look of the halo). The end result is a stunningly beautiful ring and the quality of craftsmanship outstanding. My girlfriend loved it. I would recommend Alex without hesitation to anyone looking for a high quality jeweler in the Boston area.
Chris M. Pappe
Mar 19, 2021
Alex and Co were absolutely wonderful to work with! Their unparalleled mastery of craft resulted in my wife's newly created engagement ring setting looking 100x better than when it was brand new in 2014 from a different jeweler. 10/10 would recommend to anyone. The old setting is the first picture and the new creation is the 2nd and 3rd pics. Thank you Alex and Co! (Completely brand new aside from the center stone, which is a padparadscha sapphire)
Elizabeth A.
Mar 19, 2021
We love Alex & Co. From the amazing customer service to the true artistry and craftsmanship by Alex himself, this is our preferred jewelry store for any purchase! We are so grateful for the referral to Alex and will be back for many years to come!
Marisa S.
Mar 18, 2021
I truly cannot say enough about how fantastic our experience has been with Alex & Co. My now fiance and I went there to meet with Alex about potentially designing my engagement ring with them. After our first meeting we knew we were in the right hands. Alex made us feel comfortable and was very respectful when discussing a possible budget. With his experience and knowledge, Alex guided us in designing the perfect engagement ring.

We absolutely knew we would be returning for our wedding bands. We worked with both Daniel and Alex to choose our bands and again had the best experience. The pieces they create are stunning. We always knew we wanted classic styles while also being unique, and we got just that. It was refreshing to work with everyone there and know we would be receiving pieces that you cannot find in every other jewelry store. We have become lifelong customers and cannot recommend them enough.
Danylo Prozorov
Dec 02, 2020
We went to Alex & Co for an engagement ring and wedding bands. Based on the rings that we liked Alex crafted a unique design and brought it to life. Alex and Daniel were extremely professional and passionate about their work and we are absolutely happy with the result. Definitely recommend Alex & Company Jewelers!
Daniel Youberg
Aug 12, 2020
We not only purchased an absolutely gorgeous engagement ring, but also have created a lifelong relationship. Alex's work is incredible, and he puts a lot of effort into getting to know his customers - handcrafting the perfect masterpiece for them and making sure they are happy and involved very step of the way.
Lauren Sears
Jul 25, 2020
Highly recommend Alex & Co! Very high quality jewelry, and the owner & staff made our whole experience easy and enjoyable. We got both our engagement ring and wedding bands here, and can't wait to go back for future special gifts!
Sharon G.
Jul 12, 2020
I just purchased my wedding band from Alex and Co. Very happy with their customer service and quality of product. They have great communication and make you feel comfortable throughout the process in helping to decide what looked best with my engagement ring. They were also able to refinish my husband's grandfathers wedding ring and looks like new! Responding quickly was email is a huge plus!
Brian F.
Jul 01, 2020
Alex is a good guy with a nice company. Walked in and told him what I wanted done with my watch. He was polite and told me to sit while he took care of it, he told me the price upfront which was fair and then made sure I was happy before I left.
Diane Cohen
Jun 01, 2020
Alex has created four custom rings for me. Each one has come out even better than I could have hoped. Most recently he made a birthstone ring to celebrate the birth of my son. We absolutely love working with Alex and his team!
M. L.
Apr 23, 2020
My fiance and I came in for our wedding bands, and Alex was so helpful. He helped pick out the perfect style for each of us, and the quality of the stones and work was stellar. A week later I happened to damage my engagement ring and I brought it to Alex and he made it look like new. He is great to work with, and we will definitely be working with him for all our jewelry needs moving forward.
Melissa Waltuck
Jan 06, 2020
Alex and Company is a great jeweler. Alex was great to work with when designing my anniversary ring. My ring came out gorgeous. People stop me all the time to look at the ring. Alex has an extensive knowledge about stones and jewelry design. He will work with you to design what you want within your budget. He knows what will look good and can steer you in the right direction if you need help. I cannot say enough positive things about my experience with Alex and Company. This is a very trustworthy and experienced jeweler.
Beata Goldberg-Izhaki
Nov 17, 2019
All the jewellery is impeccable in their crafting. Delightful pieces. I am looking forward to buying the earrings I looked at today they are elegant and beautiful. Alex is amazing artist.
D. C.
Sep 08, 2019
I used Alex & Co. on two separate occasions and couldn't be happier with the results. Alex redesigned my engagement ring and made a diamond eternity band. They both exceeded my expectations! He and his staff are extremely knowledgeable and easy to work with. I highly recommended this jeweler and will be back in the future.
Michael Dupuis
Jul 04, 2019
Alex & Co. were such a pleasure to work with and purchase from. In talking with my then-girlfriend, I knew the basics of what she wanted in her engagement ring: the cut, the size, the band, etc. and had read good reviews of their work. Let me say that all of the positive reviews are true. Alex and the staff are amazing. Friendly, helpful, . attentive, you couldn't ask for better.

When I went in, I sat with Alex and described with I was looking for, and he was able to show me something he'd already designed that was almost exactly what we wanted. If it wasn't though, I knew he could have also created us something from scratch. His work is amazing, and the best balance of cost/size/design etc.
Jen A.
Jan 27, 2019
Alex custom designed my beautiful and unique engagement ring, incorporating one of my grandmother's sapphires alongside the main diamond and a couple dozen pave diamonds--wrapping around as though on a ribbon. It was designed to be asymmetrical like my mother's, and to fit perfectly alongside my wedding band, which Alex will also design, to look like they were cut from the same mold.

I love it more every time I look at it. Below, the process from start to finish, from Alex's sketch, to trying on the silver model to the finished product, on my hand while touring snowy castles in Budapest this winter!
Rachael G.
Dec 15, 2018
Alex was great. I came b/c one of my small diamonds in my wedding ring came out, I came in to get replaced and fix brackets they did it within two days. Was very happy with the results
Corinne Martin Doud
Aug 25, 2018
What a great job Alex did restyling my old rings. I loved the suggestions he came up with and how the old stones were combined with the new, creating a beautiful design with such sparkling detail!
Leslie B.
Jun 14, 2018
Alex did an amazing job making my custom engagement ring and matching wedding band. Everyone at the shop is kind, helpful, and knowledgeable. My fiance and I will certainly be repeat customers.
Lana R.
Mar 05, 2018
Wanted to get my engagement ring reset and a new band for our 10th anniversary. I had an idea of what I wanted but not 100%. When I first walked into Alex's store, I felt immediately welcomed by his staff. Explained what I was looking for, Alex drew a sketch for me, and gave my husband an estimate. I did check out one more jeweler, but did not feel their designs were as creative.

We decided to go with Alex and I am extremely pleased with the result. My ring turned out even more gorgeous than I imagined. Exceeded my expectations and my husband felt he got a fair price. Really creative designs, impeccable workmanship, and excellent customer service. I think we've found our jeweler;
Jane Goddard Akin
Oct 19, 2017
Alex is an artist! He creates the most beautiful pieces of jewelry. He has a passion for the art, and creates lasting beauty for the owner to wear proudly and enjoy. I "ditto" Sarah's comments and will re-emphasize that Alex and his team are mindful and sensitive to the customer's desires and pocketbook. This is a company of integrity. While. Alex & Co. deals in the highest quality of stones and materials, they give a fair price and will be respectful towards your desired outcome.

You should also see what he can do with good, outdated jewelry! Don't get rid of it or stick it in a drawer! Talk to Alex about how you might have a new, more current piece made. I have had a few pieces re-purposed and they are spectacular. Alex is amazing!
Rachel H.
Jul 16, 2017
Alex was amazing! He has a real love of fine diamonds and was amazing to work with. He really listened to what I wanted and worked in my budget! He created a stunning pink diamond ring for me for my 10yr wedding anniversary. I wanted a natural/vivid pink diamond and Alex had great connections to find the right one. He also designed the ring to accentuate the middle pink diamond and used small pink diamonds around it and then white diamonds around that. It is everything I could ever want. Alex is the best! You won't be disappointed.
Sheryl Schultz Schlackman
Jun 20, 2017
We have been working with Alex, and Alex and Company since 2000, and it would be hard to find a more creative, service-oriented group of people. In addition to my amazing [second] engagement ring, Alex has. made me my wedding band, multiple bracelets and necklaces, and diamond jackets for my earrings. I am never, ever disappointed. Many years ago I worked with him to design a ring around a stone that I wanted to reset.

When it was done, it wasn't what I expected, and Alex completely took it apart, right there and then, and remade it to perfection. If you're looking for jewelers you can trust, who will treat you like their only customer whenever you walk in, don't look any further. This is the only place I would recommend, as I have to many friends and colleagues.
Sarah W.
Dec 29, 2016
Engagement ring envy! Alex & Co not only delivered a beautiful custom setting but they were thoughtful, caring, timely, and communicated with us throughout the process. The outcome is a gorgeous oval ring with a hidden gallery beneath and a diamond band. Alex, Danny, Andy, and all the staff (including their cute pup Charlie) are attentive and a pleasure to work with.

They make it their mission to understand your vision by sharing examples and asking the rights question and, for us, exceeded expectations. If you want a custom piece made my an experienced and knowledgeable craftsmen you will not go wrong with Alex & Co.
Dmitriy K.
Dec 29, 2016
I bought an engagement ring from Alex and Co. My fiancee couldn't be happier with it, and I couldn't be happier with my experience working with Alex and Dan. From the first consultation I could tell that I'm working with true professionals. Alex worked with me to create the perfect design, and the final ring looked even better than I had imagined. If you're looking to create something trully unique and beautiful, Alex and Co have the talent and skill to make it happen.
Simon Filshtinsky
Jul 27, 2016
If you are looking for a jeweler with world class expertise, customer service, and impeccable attention to deal - look no further. I recently bought a newly designed engagement ring for my fiance from Alex & Co and could not be happier with my experience. The process was very smooth and stress free; Alex's knowledge and passion made it very easy to make the important decisions in a timely manner.

The atmosphere in the shop is very warm and welcoming while also conveying a high level of professionalism. It was truly a pleasure to work with Alex and his team on a one of a kind engagement ring that came out better than we could have imagined - a true masterpiece.
Alex E.
Jun 25, 2016
All I can say is wow. The owner and the staff are incredible and I have never seen a wider selection of unique engagement rings. Couldn't be any happier with Dan (i think that's his name) Highly recommended jeweler, probably the best one I have been to in the area.
Bill G.
Mar 12, 2016
I recently purchased an engagement ring from Alex and Co. in Newton. Using my mother's nearly perfect diamond, Alex fashioned an exquisite ring using smaller diamonds to enhance and highlight the original diamond's sparkle. My fiancee and I could not have been more pleased. Alex exemplifies the four C s. Caring Clarity Craftsmanship Customer Service I look forward to the next opportunity to purchase jewelry from Alex and Co.