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As a family-owned and operated business, Diamond Boutique has served the San Diego community for nearly 30 years. As members of the American Gem Society (AGS), Diamond Boutique is among the nation's top 5% of all jewelers, designers, and appraisers. Members of AGS are held to the highest code of ethics and are dedicated to consumer protection with our superior gemological skills and knowledge.

Diamond Boutique was established in 1984 through the determination and perseverance of Nasser and Mali Digius.
Services
Jewelry Appraisals are performed to determine the value, or authenticity, of your fine jewelry, gemstones, and valuables. Jewelry appraisals are commonly used for insurance replacement, estate and tax planning, divorce settlements, donations, and loans. Diamond Boutique provides our clients with the most accurate appraisal reports based on current market values.
There is nothing more unique and special as a custom-made piece of fine jewelry. The design experts at Diamond Boutique can help bring those dreams to life. For the past thirty-three years, Diamond Boutique has specialized in creative custom-designed fine jewelry. Whether you are starting out on your journey of inspiration, or looking to re-imagine your existing jewelry, our professional design specialists can help to bring your imagination to life; from a vague idea, a sketch on paper, or even a photo, we'll work with you to perfect the design that you envision.
When you damage or lose your jewelry, the last thing you should worry about is how to repair or replace it. All types of jewelry, from engagement rings and wedding bands to watches, earrings and even loose stones while being set can be covered by your insurance company. Diamond Boutique offers a comprehensive insurance replacement services in the unfortunate case of accidental loss, theft, damage and mysterious disappearance. We work with most major insurance companies to provide quick and easy settlement of most claims.
At Diamond Boutique we have a knowledgeable staff of service consultants who handle repair and custom orders with the utmost care and quality. Our on-premise master jewelers and staff have many years of experience and extensive training along with a passion and knowledge for fine jewelry and gemstones.
Reviews (9)
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George Tsemberlis
May 30, 2022
My Mom was completely surprised and overwhelmed with excitement and happiness when my sister and I presented her with an unforgettable Mother's Day gift. I worked with Mali and Newsha to reset my Mom's old engagement ring into a new setting because it lost a few stones and the gold was worn out from 40+ years of marriage. They were even able to duplicate her wedding band to match the existing one so now she wears one on either side of her main ring.

I really appreciated how thorough Newsha was in recycling my Mom's material, and matching her stones with new ones in her new band. Having Mali's advice throughout the process really made it feel like my Mom was part of this project. Couldn't be happier with my experience, and I know my Mom couldn't be happier with her newly refreshed engagement ring.
Lillo Skais
May 19, 2022
These scam artists move from location to location and take you out and rip customers off and commit fraud. They did it at Mira Mesa and now Del Mar. Mali, she's the biggest thief, she starts with a hug and starts putting random jewelry on you. On the other hand, the husband Nassar, is too smoked out to know what's up. The prior owner, Ali the son, wants to know but he pretends its not happening.
Thomas Williams
May 26, 2021
I have had the privilege of not only buying my bride's wedding ring from Diamond Boutique but have also had that ring re-sized for my son to give to his to be bride. We live in Chesapeake, VA and choose to either video conference or use pictures to complete the order. I trust Diamond Boutique Newsha and Mali to take great care of us and provide the same quality as if we were sitting across the counter not across the nation.

We have had many items made, some re-made due to my wife loosing an earring, and have been extremely happy with every purchase. If you've never seen the 8 star diamond take a look at one they are beautiful!
Divya Krishnamurthy
Nov 07, 2020
What a wonderful experience getting my necklace made! Newsha is absolutely amazing. My order was truly a custom one- starting with me cold calling after looking at a picture of a necklace on instagram, finding out who made it and reaching out to Diamond Boutique located literally 3000 miles away and asking how I can get that necklace made. We set up a virtual consult and it was seamless.

Trust is such a huge factor, especially given how emotionally involved one can get with custom jewelry- and here Newsha delivered on every account (design, keeping me in the loop and on-time delivery)! I'm now looking forward to having more custom jewelry made in the future. I cannot wait to visit in person someday. Thank you so much, Newsha!
Reynaldo Rosa
Jan 06, 2020
After winning an award for being a "Top Producing Real Estate Agent" in 2019 by the San Diego Association of Realtors, I wanted to commemorate this special accomplishment with a piece of jewelry. The staff at Diamond Boutique were so helpful and they new exactly what I was looking for. Newsha was able to design a custom diamond ring that was perfect to commemorate this award.

They also engraved the ring with the name and date of the award. Now, when I meet new clients, the ring allows me an opportunity to share my past accomplishments. Thank you Diamond Boutique! 5 Star Service and quality! BTW-Pictures don't do this ring justice. It Blings!
Jan Errico-Bortree
Jan 04, 2020
I had a great experience with Newsh at Diamond Boutique. I brought two stones that were in rings I felt were dated and I never used. She designed a beautiful ring for me that is modern and stunning. She actually designed three different styles and it was tough to choose which I liked best. I decided on the one in the pictures below. In addition she reset another stone for me so I can wear it as a pendant. Both pieces are gorgeous! It was a pleasure to work with Newsh and her team at Diamond Boutique.
Rj Grubbs
Dec 24, 2019
I cannot express enough how reliable, attentive, and dedicated the members of Diamond Boutique were during my process of getting an engagement ring. Their expertise in knowing specifications just from looking at an image was impressive. They made the process easy, comfortable, and worthwhile. There is a reason why they have been in business for over 35 years.

My fiance was floored by the ring (and the proposal!) and I could not have done it without their professional assistance. I would recommend Diamond Boutique to anyone with flying colors.
Matthew Knipps
May 02, 2019
Fantastic experience at the Diamond Boutique! They created a beautiful engagement and wedding ring for my wife and I. I greatly appreciate their customer service. They made the experience fun and exciting, not to mention their impeccable craftsmanship! I highly recommend the Diamond Boutique to anyone looking for quality jewelry. You wont be disappointed!
Jackie K.
Dec 21, 2017
I have been coming to Diamond Boutique for approx 8 years of which my husband has purchased some incredibly beautiful pieces for me. Recently after having my engagement ring on my ring for the past 22yrs; we needed to get it off my finger and reset the diamond into a new setting because the old setting was damaged. Not being clear if I wanted to have the old setting remade or maybe to change it up a bit, yet I lacked the vision of what to do - plus did not want to also have a heat attack on the price to change it up!

After working with Diamond Boutique and somewhat blindly understood and worked with them on their CAD - I had an idea but never really could envision. Well today I picked up the ring - needless to say; it is magnificent, spectacular, gorgeous, etc.the fine detail that was put into this ring is beyond explainable. They are so knowledgeable and understand exactly what you want, your budget and your actual hands and fingers and how the jewelry. will look on you - they have never tried to sell me to make a sale - it has always been to make sure I am happy and that the piece represents itself well for the area.

I can't recommend them enough. Completely honest, honed knowledge and their customer service is exceptional. PS. You must ask to see Austin the dog if you go - you can't believe how cute the dog is.