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Are you searching for a Jeweler with a reputation for quality, integrity and value? We are headquarters for Gilbert's best diamonds and provide quality diamonds at a fair price. I look ahead to seeing You soon.
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For years my prayer to God was for a place for Forever Diamonds to call home. A larger home(we were getting pretty packed in)with better parking access and easily seen from Cooper Rd. Well, God provided and after 15 years of being at the Kohl's plaza at Cooper and Baseline, we opened in our new facility on Cooper Rd(also known as Stapley when north of Baseline Rd.).
Regardless of the type of diamond you're looking for- we can help! We have been in the diamond business here in Arizona for almost 30 years and we have a great selection of loose diamonds in many different shapes and qualities for you to choose from. It seems as if we are constantly sending off and receiving loose diamonds from the GIA, meaning that our loose diamond selection changes quickly. For GIA reported, or non-papered diamonds, stop in to our Gilbert, Arizona jewelry store and see our loose diamond and diamond ring selection.
Many people in the east valley, especially Gilbert, AZ consider Forever Diamonds as the best place to sell your diamond ring, as well as your other diamond jewelry pieces. While many other gold and jewelry buyers have no desire to buy your diamonds, we do! Any diamonds that are 2.2mm in diameter(.04-.06carat) or larger, look bright and overall pleasant to the naked eye are of interest to us.
Do you have Gold you're looking sell? We are always buying gold regardless of the kind. We even buy gold bullion. Come by our jewelry store and let us make you an offer to buy your gold that's good for 7 days. This gives you time to shop around and see who pays the most for gold. Are you looking for the best place to sell gold or silver?
As a family owned and operated jewelry store, we understand the importance of treating people the right way. We believe our customers are our greatest asset and we promise to always offer the highest level of integrity and ethics. Rusty, the owner, can be found at the store almost every day. He invites you to stop by and say hello.
Reviews (13)
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Chris Robinson
Apr 23, 2022
If you would like to receive honest, kind, friendly and excellent professional professional services, visit this store! I can't say enough good about the integrity of this business. It became evident to me as we discussed business, that they are Christians which made my interactions even more positive. They gave me a fair price and I would return to this family owned store, if I ever had the need to buy or sell any jewelry or dental gold. They have a beautiful store and awesome pretty pieces and all the staff are friendly and knowledgeable. I especially enjoyed my chat with the owners mother, she is a jewel!
Eileen M.
Mar 19, 2022
I've been going to Forever Diamonds.well forever. I only trust them for all my jewelry needs such as watch battery replacement, jewelry repairs and definitely new jewelry. Great prices, great service, awesome people and excellent prices!
Tiffany Johnson
Jul 24, 2021
Love this place. I've been using forever diamonds for years to purchase and fix my jewelry. They do great work and are very personable. I recommend this place 100%
Michelle Overholt
Apr 26, 2021
Best jewelers ever! Rusty helped my husband pull off the greatest surprise for our anniversary this year, making an additional custom band to add to my wedding ring. It's beyond perfect! From start to finish, we were given top-notch care and service. Forever Diamonds is our forever jewelry home! Thank you guys again for doing such a gorgeous job!
Madison Clark
Mar 25, 2021
Rusty and team were INCREDIBLE. Their service and ring customization is unmatched. His recommendation for updates for my ring was perfection. And when I got it back? Tears of pure happiness! My go-to jewelry for life now!
Cortney Jones
Feb 28, 2021
I bought my teenage daughter a sterling silver ring with a small amount of gold plated area at another store. I didn't want to spend a lot of money since she's a teenager, but I wanted something that wouldn't tarnish and turn her finger green. I called around to 5-6 places to get it sized a s everyone said that couldn't size it because of the gold plated area.

When I called Forever Diamonds, Carolyn was EXTREMELY helpful, professional and friendly. She told me they could do it, she shared pricing depending on where the plating was and invited me in. When we arrived the staff were all helpful, inviting, kind and professional. It didn't feel salesy or judgy, it was a pleasure to do business with them.
Matt Williams
Jan 12, 2021
Rusty and his team run a high quality jewelry business. I went in recently to ask for a ring to be sized and opinion on what kind of price I could ask for when trying to sell it and Rusty took time out of his busy day to help me out even though I didn't purchase anything from his business. While I was in there I looked over some of what they have on hand and there is a great range of jewelry, definitely will be returning when I need to shop high quality jewelry.
Jacob Odden
Jan 01, 2021
Not trustworthy. Overpaid on a faulty ring. I've never felt so swindled by a business of any sort, let alone one claiming to be Christian. The diamond in the engagement ring I purchased came loose within the first month of getting engaged. It fell out completely not six months in. Their response: "well, that's what you get with a four-prong setting, " as though it was my choice of stone and ring rather than the product they offer that's the issue.

Come to find out, after speaking with a different jeweler, I was sold a setting that was not meant for an oval diamond. After this, I half expected to find out the diamond I bought was made of glass. If you're looking for an engagement ring, or jewelry of any kind, do yourself a favor and go with the friend in the diamond business, rather than a sneaky wolf in sheep's clothing.

Response to owner: they were perfectly aware of the issues I was having with the ring. I spoke directly with the owner-who is likely writing responses to this review-the first time the diamond came loose. To claim ignorance to the problem is, simply put, a lie.
Marybeth Tomory
Dec 08, 2020
Rusty and the team at Forever Diamonds are hands down the best. I love supporting a local business. Rusty has done several pieces for us. I have referred many friends and family to Forever Diamonds because of such great quality work, selection, and customer care.
Jessica Lin
Jun 05, 2019
I love having the chance to support a family owned business. Forever Diamonds Jewelers did a phenomenal job on resizing my heirloom engagement ring. They are very professional, friendly, and quick. The ring used to look dull, but now looks brand new. Thank you for doing an amazing job.
ChobhamGirl
Nov 22, 2018
This is a wonderful local business. Rusty and staff are just the sweetest, attentive and kind people. No job is too small. I've had only two jewelry repairs but each time I was treated as though I were buying the store. Each job was done to perfection. Such a pleasure to have such a great business close by. Thank you, Rusty and the lovely women who work there for being so friendly and professional.
Debbie Gray
Sep 17, 2018
Rusty and all the staff at Forever Diamonds are awesome. I have gone in for repairs and watch batteries a number of times and no job is too small. Then my husband and I met with Rusty after inheriting my mom's engagement ring. He came up with some awesome ideas of how to create a new design that both my husband and I were excited about. The results were outstanding. I have gotten many compliments on it. I couldn't be more pleased. Thank you, Rusty and all your staff.
Michael Dryer
Mar 16, 2018
Forever Diamonds is amazing. The staff and jewelers are wonderful and really know the meaning of customer service. I have brought jewelry from watches to bracelets, had numerous pieces repaired all done with great respect, even if I had purchased the pieces elsewhere. My latest was a quartz crystal watch that was running fast. It would gain a half hour to an hour everyday.

I contacted the manufacture and they were quick to tell me it was out of warranty and to take it to a jeweler. Called Rusty and explained that my expensive anniversary gift wasn't running correctly. He knew about the manufacture of the watch and told me to bring it in. I dropped it off and the next day Rusty contacted me and told me only the battery needed replaced, Simple fix.

I'm sure any other jeweler would have wanted to send the watch to the manufacture for probably an expensive replacement. It has been several days and it is still keeping time. While we waited Rusty even cleaned my wife's and my gold rings to look brand new again, I would recommend Forever Diamonds for any of your jewelry needs. Thank you for the great service again, Rusty!