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Here at Generation Jewelers we pride ourselves on quality. We are the premier jeweler in the NW valley with over thirty five years of knowledge. We are a 3rd generation family owned & operated firm who carries the finest for our customers. We will be glad to help you with any questions or special custom request. We can make any design you have in mind.
Reviews (10)
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Stephen Backholm
Dec 26, 2021
Brian is a good guy, very knowledgeable and accomidating, he took care of us on a engagement band / setting upgrade. No pressure and good price
Matthew Coleman
Oct 10, 2021
Brian is spectacular! Really made me feel comfortable and didn't hesitate to help with my scheduling needs. I won't ever need to visit another jeweler!
Bobby Finn
Oct 08, 2021
I took my wife's old ring into Brian to have him make a new one. Never met him or heard about GJ. I expect decent customer service just about everywhere. Brian exceeded ALL expectations-- from customer service to making one of the most beautiful rings I could imagine. Wife cried when she saw it. I can honestly say I wont see anyone different when it comes to jewelry. He went WAY beyond "standard" practice. Integrity to the nth degree. And in reading other reviews, I'm not alone! THANK YOU GJ!
TerraFirma Yogi
Oct 07, 2021
Brian did an amazing job on making my vision come to life. This custom piece was very special to me and I could not have been happier. Stunning!
Kirk Jacobson
Feb 10, 2021
I have been a proud customer of Generation Jewelers for well over a decade, the integrity, quality and value is hard to beat! Brian is world class, and even in the days of COVID you can get what youbare looking for safely by making a private appointment with him. I just picked up my wife's wedding ring, and it looks as good as the day I bought it from them. Whatever your jewelry needs may be, give Brian a chance to show you a real friend in the jewelry business looks like!
Chris
Mar 09, 2020
I was planning to propose to my girlfriend and after asking her parents permission, they told me I should go to Generations Jewelers because they had purchased there before and loved the experience. Even though I lived 50 minutes away from the store, I still decided to go there off recommendation and I am very glad I did. Brian helped me and was very easy to work with.

My girlfriend really wanted an emerald and Brian was very nice in telling me that that stone would not last every day use. Thankful he told me, I wasn't sure what she wanted after that, and he let me buy a stand in ring that I could use to propose. Then, when we were back in town, he let us come in and upgrade the ring to what she wanted. Brian is extremely knowledgeable, helpful, and friendly. My, now, fiancee LOVES the ring she got to create, with Brian. We love both of our rings, and even though we have a long way to drive, we will still go back with any other jewelry needs with have.
Marty Matthews
Feb 20, 2020
DO NOT GO ANYWHERE ELSE! Brian and his staff have treated my family and I like their family and they always give me the best advice in every situation I have presented for almost a decade now. Generations Jewelers keeps a huge variety to choose from as well as makes adjustments and their custom work is superior quality. My wife's ring has been "modified" several times with astounding satisfaction from us. Thanks for always being available for us. You will always be considered family to us!
Brandon Morales
Dec 30, 2017
I had such an amazing experience at Generation that I most likely wont go anywhere else for jewelry. I went in looking for an engagement ring and Brian immediately found me the exact ring design I was looking for. He went out of his way to help me as we were working with a time crunch around Christmas. My fiancee loves her ring and we couldn't be happier. Thank you Brian for all your help.
Dori Matney
Nov 05, 2017
I was shocked when my boyfriend of 9 years proposed to me. His knowledge of jewelry is minimal at best, and he was secretly consulting with Brian at Generation Jewelers to present me with the most beautiful, tasteful and high quality ring I have ever seen. It is one that I would never have picked out for myself, and I am so thankful to Brian and the family for walking my fiance through the process of choosing the most amazing ring.

I could not have picked a better design myself. Now I know Brian will work with me to give me his expert advise on the perfect band to go with my engagement ring. Thank you so much to this family for their expertise and skill in helping my fiance and I with this timeless gift that will surely be in the family for generations.
Joshua Levandowski
Nov 04, 2016
When I walked into Generation Jewelers for the first time, I wasn't sure what to expect. I knew next to nothing about engagement rings. All I truly knew, was that I wanted it to be special and unique. Brian was a HUGE help from the moment I walked in and said "I know nothing about this stuff, can you please help." He truly exemplified what it means to be a family owned and operated business (which is exactly why I chose Generation Jewelers over the chain stores).

He took the time to sit down and explain each aspect of picking out the perfect diamond, and I could not be more thrilled with the final product! I walked out of that store hours later, knowing exactly what I wanted. Brian didn't try to sell me the biggest, most expensive diamond he could find either. He respected my budget, and worked with me to make the perfect ring!

You don't find this kind of service and dedication often these days. it truly was refreshing! Her reaction (along with everyone who has seen it) speaks volumes to the beautiful, and elegant ring that was made here! We will most definitely be coming back for any other jewelry needs!