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Harby Jewelers Harby Jewelers of Jacksonville has remained a local, family-owned, and operated Jacksonville jeweler since 1926. Today, gemologists Hugh and Brad Harby continue the tradition of providing a distinctive collection of engagement rings, fine jewelry, and estate jewelry, all with very aggressive pricing. See our large selection of engagement rings, men's and women's wedding rings, fine jewelry, and estate jewelry. We also provide jewelry services to Jacksonville and beyond. Services include custom jewelry design, jewelry appraisals, and even jewelry repair.
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Harby Jewelers of Jacksonville is a family-owned and operated full-service jeweler located on the Southbank in downtown Jacksonville. Founded four generations ago in 1926, Harby Jewelers is known for the highest quality jewelry, uncompromising personal service, and outstanding value.
Whether you are buying that perfect piece of jewelry or selling something special, get the help of an expert. Our jewelry and watch experts will help you find the right piece to fit your style. Our estate and pre-owned diamond, jewelry and watch buyers can help you understand the value of your piece and make a very competitive offer for cash or trade in credit.
Looking for an engagement ring and don't know where to start? It might sound intimidating, but it doesn't have to be. Harby Jewelers of Jacksonville has almost 100 years of helping people just like you find that perfect ring, and we would love to help you as you enter into this exciting time! While we have some general tips below, please feel free to schedule an appointment, and we can walk you through all the steps and show you engagement rings that fit your budget.We see couples come in together and future grooms wanting to make the selection a complete surprise.
Buying a diamond can be an intimidating process. If you search for information on diamonds online, listen to local radio advertisements, or get help from a friend or family member, you can quickly become overwhelmed. We promise you that will not be the case at Harby Jewelers of Jacksonville. Our process will be comfortable, informative, and low-pressure.
Reviews (24)
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Yazi Davis
May 31, 2022
The best local jeweler in Jax! HJ has a beautiful selection for any occasion. If you can't find what you're looking for they do an amazing job with custom pieces. I have had multiple heirlooms created over the last couple of years. Brad was able to take some of my mothers old jewelry and make something completely new, modern that fits with my style. He also helped me add my wedding rings.
Kevin Davis
May 25, 2022
Brad, thank you so much for mounting a family diamond into a beautiful ring for my wife. After helping us choose a setting that would accentuate the diamond, the result was simply stunning. And on top of that, you had the ring ready for her earlier than we expected. You and your staff are simply amazing. Harby Jewelers has a customer for life. Thank you
Mikeey Momo
May 24, 2022
Harby jewelers is by far the best jewelry store around. I went in my very first time for my wife's engagement ring and had zero clue about diamonds or rings. I left there knowing everything I needed to purchase a ring from them. Brad made it completely PAINLESS and easy to pick out an engagement ring. When I went back to pick out a wedding band it was within minutes I had picked out another and walked out happy once again. Don't waste your time with other jewelry stores when this is by far the best one ever. Prices are super fair and they also have interest free financing!
Mary Jo Davis
May 15, 2022
We brought my deceased Mother's diamond in to Harby Jewelers of Jacksonville and met with Brad to discuss ring options and settings. Brad was so very patient and kind helping me pick out the perfect setting so that I could wear the ring in remembrance of my beautiful mother. He was able to create the ring and get it to me in record time so that I could have it for Mothers Day. (less than 1 week!).

I LOVE the ring and can definitely recommend Brad for any of your jewelry needs. The office was beautiful overlooking the St. Johns River and the entire experience was awesome and memorable. We will certainly be back to visit Brad and Harby Jewelers again.
Travis Jenkins
May 10, 2022
I've used Harby Jewelers on various occasions throughout the years and they have always gone above and beyond to deliver exceptional jewelry. Hugh and Brad are just good, honest, and trustworthy guys who will provide you with their expert opinion/advice when purchasing your next piece of jewelry.
Kate Stemle
Mar 09, 2022
As a second generation supporter of Harby Jewelers for the last 20 years, I would highly encourage anyone to take the time and talk with Hugh about their jeweler needs. The time Hugh takes to talk with you about your options for the various stones and the settings is time well spent and I appreciate the details and to ensure I am making the right decisions with my purchases.

I do not live in town anymore and it is so easy to work long distance. I love every piece from my engagement ring to my wedding ring redesign to a resetting of a treasured emerald ring and the many other pieces I have received as gifts. You will be very pleased with your experience and jeweler from Harby Jewelers.
Ryan
Feb 24, 2022
Enjoyed working with Hugh to purchase an engagement ring. I knew very little amount diamonds going into my first appointment and Hugh took his time to explain how EVERYTHING worked. Showing me diamond after diamond so that i could make an educated purchase. I will never be going to another jewelry store again.
Benjamin Egan
Feb 23, 2022
Brad and the team at Harby Jewelers did an incredible job of bringing what was just an idea of an engagement ring to a reality. I brought an heirloom family diamond and they went above and beyond to help refine my vision for the ring. The entire experience felt personalized, custom and thorough. I can not recommend Harby Jewelers more. By the way, she said YES!
Drew Linder
Feb 16, 2022
There is no better jeweler in Jacksonville. Hugh is as knowledgeable as they come. He was very thorough and professional through the entire process. My experience was very unique, as I am an out of town customer that used to live in Jacksonville, along with being a second generation client. Hugh has a great line of communication and found the best products that matched what I was looking for when I was in the process of building the ring. There is no question that Harby Jewelers will go the extra mile to exceed your needs and expectations when dealing with jewelry.
Margaret
Feb 13, 2022
I am a second generation client of Harby Jewelers and have purchased multiple pieces of jewelry. My latest purchase turned out better than expected. Mr. Harby went through great lengths to make sure the inscription I wanted would fit within the ring. I love shopping at Harby Jewelers as it is a one of a kind experience!
K. H.
Nov 06, 2021
Hugh created another beautiful piece of jewelry! I brought him my grandmother's ruby ring for resetting. As always, he carefully listened to me and designed a beautiful, classic ring which I will cherish, as well as future generations. Thank you!
Samantha Hughes
Nov 05, 2021
Working with Hugh has been wonderful! Placing my jewelry on consignment was very easy with him. He explained in detail how his process worked, which made me feel very comfortable - not to mention how trustworthy he is! Then when I was ready to sell, he lined up a buyer so fast. It was such an easy painless process. I really appreciate the help here, Hugh! Would highly recommend to all!
Lisa Marie
Oct 03, 2021
Went to Harry jewelers to get sized for my ring. It was perfect. They are very amazing and he know what you what. Very polite and very good people. I got my ring today and it is gorgeous. Very beautiful and for it having to be resized it was still amazing. Thank you so much.
Elizabeth Bowers
Feb 02, 2021
Hugh was so helpful during my husband's and my engagement process. He was so knowledgeable, honest, and helpful. In addition to our wedding bands, he also helped me design the most gorgeous earrings that I wore for my wedding. When the earrings arrived and the backs didn't work for me, he immediately took them back and fixed them in a matter of hours. They were absolutely perfect!
K. H.
Jan 23, 2021
I purchased my engagement ring from Harby Jewelers. The warm welcome I received made me realize, after first looking at all the usual places, that I had finally come to the right place. That was 1985. Over the years, I have made many purchases at Harby Jewelers and was extremely satisfied each time. Hugh is a true artist and a great listener. Sometimes I visited Hugh knowing exactly what I wanted, and other times Hugh designed custom pieces for me. Hugh's gracious approach always made me feel comfortable and I was never pressured. You will be pleasantly surprised by the prices and superior quality and service at Harby Jewelers.
Melinda Chesser
Jan 23, 2021
I highly recommend Harby Jewelers. My husband purchased my engagement ring from Hugh 23 years old. Since then, we have made Harby Jewelers our go to place for fine jewelry. The staff is friendly and helpful. The selection is beautiful. There isn't pressure for purchasing as with some jewelers. Excellent selection available.
Alexander Prince
Jan 21, 2021
I bought an engagement ring at Harby Jewelers in November of 2020, and they have my highest recommendation. Admittedly, I have not been a customer of many jewelers, but I can say with total confidence that Harby Jewelers provides a world-class consultative and buying experience. When I mentioned to my family that I was in the market for a ring, my uncle recommended Hugh, citing his fair prices and great selection (he has purchased jewelry from Hugh for more than 30 years). So, I set up an intro appointment to get some more information. Hugh greeted me at the door and spent two hours with me, going into great detail about diamond shapes, sizes, colors, and clarity; answering all of my questions; all while assuring me that we would find something within my price range that would be special.

I never felt pressured to overspend or go outside of my comfort zone. Hugh catered to my every concern, and I could tell he really took joy in the experience. This was a man who loved his work - and it made me so excited to make this purchase with Harby Jewelers. Months later, when I was ready, I went to pick out a diamond. Hugh rearranged his entire schedule to meet with me early on a Saturday, so that I wouldn't raise any suspicions with my now-fiance.

He had brought in a wide selection of diamonds and we picked the best one. While every diamond he showed me was gorgeous, his trusted expertise helped me make the best choice for my money. Once I had the ring picked out, Hugh also accommodated my every request - like overnighting the ring to me in Austin, and working with me to get it resized to perfection once I had popped the question. Needless to say, the proposal went wonderfully and I can't thank Hugh enough. I've certainly found my jeweler for life.
M. C.
Jan 19, 2021
My family and friends have been shopping at Harby Jewelers since the 60's. We are third generation buyers from Harby Jewelers and couldn't be happier with our jewelry. You can always count on being greeted with a warm friendly smile, beautiful quality jewelry and great prices. We never worry about buying anything less than the best. We can always depend on their honesty and advice in choosing exceptional beautiful pieces. We highly recommend Harby Jewelers.
Paige H.
Jan 12, 2019
Working with Harby Jewelers was a dream from the start! On our first visit we met with Brad Harby to pick out options for my engagement ring. Brad was excellent in showing us different settings and diamonds. As first time diamond buyers we had no idea what to look for in a diamond but he made us feel at ease from the start. After that, my fiance went back to work with Brad to finalize my ring. Brad, you really made my dream ring come true- it is STUNNING! Brad even had a hand in our proposal!

He is very personable and so great to work with. We felt comfortable through the whole process thanks to Brad. Honestly, I can't say enough wonderful things about Harby Jewelers as a whole. My dad also purchased my mother's engagement ring from Harby Jewelers over 40 years ago! If you want a beautiful quality ring with the BEST customer service, you NEED to work with Harby Jewelers. Thank you again!
Sam E.
Jun 21, 2018
Great experience! Knowing nothing about diamonds going into this process. Brad helped me choose the PERFECT diamond for price, quality and wow factor. He has a great eye and went beyond expectations for me to get the ring on time. 5 stars isn't enough, I'd definitely use again!
Michael F.
May 30, 2017
You can go to a jewelry store to pick out a diamond and they'll gladly sell you whatever you want, but good luck getting them to help you find the best value for your dollar like Hugh Harby and his son do. No two identical quality stones are the same and these guys will find you the best one for your dollar. Additionally, if you have an idea of the jewelry you want, they do excellent custom work.
Judy W.
May 12, 2016
------ Our family has been shopping for jewelry exclusively at Harby Jewelers for twenty years. We were treated like family from the start. The other customers I have met during visits to Harby's have also shopped there for many years. Everyone in our family bought their wedding ring sets from Harby's. It's part of getting married in our family.

You visit Harby's. When you are there, you sit across the desk from either father or son. You are never helped by a stranger. There is no turnover of staff, guaranteeing a relationship with everyone there. You are never rushed and are treated as special. You won't be disappointed. It is an experience like no other.
Katie L.
May 11, 2016
My path to Harby's was a long one. My soon to be fiance and I were talking marriage and he knew nothing of jewelry. My father was a man of many interests and taught me well. (Yes he even had a loop). I took it upon myself to call every local jeweler in Jacksonville and surrounding areas (Beaches etc) and even called stores in Atlanta as my older brother had done his engagement ring shopping there despite living in Gainesville.

I asked every store for the same specs on loose diamonds from VVS1 to VS2, emerald and Asscher cuts, color F-G. Size range from 0.5 carats to 1.00 carats. Mr Harby was the nicest on the phone. He took his time. He did not seem in the least bit annoyed with my request. My findings? His prices cannot be beat on loose stones. I directed my now husband to his store and 3 years later we are married.

He did a custom engagement ring with designer James Breski (who is known for his colored precious stones) and I have yet to see a better ring! We also purchased my two wedding bands and my husband's wedding band through Harby's. He is most responsive to his emails and most professional as well. In addition to their fabulous engagement rings and competitive prices on loose diamonds, his Master jeweler completely restored my great great grandmother's engagement ring for my mother when every other jeweler said it was impossible. Yes, great great grandmother. Harby's is the best In town and they are the only store I will conduct business with!
Bradley M.
Apr 23, 2016
I bought my fiance's engagement ring here and could not be happier! The service and overall experience could not have been better. They took the the time to teach me about the different diamond and setting options available and were extremely patient and helpful. They made the experience personal, which I really appreciated. Finally, I popped the question to my girlfriend (fortunately, she said yes!), and she absolutely loves the ring! It was an all around great experience!