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HL Lang H. L. Lang & Co. Jewelers has been servicing the Staunton VA community for over 120 years. At Lang's you may purchase a quality diamond that is already mounted, or may choose a loose diamond to combine with the mounting which reflects your taste and personality. Lang's specializes in fine diamonds, gold and silver jewelry and designer jewelry.
Reviews (17)
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Elizabeth Jackson
Dec 21, 2021
I love this store. I randomly walked into the store and saw the ring below and fell in love. I never had a wedding or 'proper' engagement. The staff were so nice and enthusiastic with me. They were kind enough to let my hubby and I pay on the ring gradually, interest free in house. When we paid the ring off, we got this awesome bottle of champagne from them. And they were so warm and supportive. I love Katie and the other staff. Glad I found a ring just for me, and supported a local business.
Debra Lowery
Nov 02, 2021
I had my ears pierced today very clean gentle place so much better than going to tattoo shop very reasonably priced I recommend this place highly thanks
Gary McQuain
Sep 21, 2021
Went to Lang's Jewelers this afternoon.found a big OPEN sign on the door but the door was locked. The web site stated the store was open from 12:00 to 4:00 on Sundays but the store was closed. How hard is it to change your website to reflect your correct hours of operation? I made a special trip into town just to look at their jewelry and get a ring ordered. It is hard to support local businesses when they don't care enough to keep the public informed of their hours!
Anne Jeffrey
Jun 15, 2021
Having Katie's expert opinion and engraving skills made my Mother's Day a wonderful experience! Her personalized service, talent, and passion make shopping here a dream come true.
Daniel Grant
May 23, 2021
The Best! Lang helped my Wife and I all along our engagement and marriage journey. They helped me pick out the perfect engagement ring and they also helped pick out our bands! We had an awesome experience and would recommend them to everyone! Thank you again!
Allyson Watkins
May 03, 2021
Visiting Lang today was like visiting a dear, old friend. The staff was friendly and welcoming. The customer service was amazing for 2021. It was like stepping back to the time where helping the customer was not a duty but a privilege. Katie was not only helpful but kind and thoughtful. It was truly a lovely experience.
Alison M.
Apr 17, 2021
Lang's has been closed most times I love been downtown but was open today. The gals inside were friendly and they have a fair amount of engagement bands and rings as well as Diamond and more affordably-priced jewelry inside. It's small, but does the job. I saw a very pretty Diamond necklace for a fair price.
Liz Click
Mar 22, 2021
I am always treated so well when I walk into H L Lang & Co. I had three rings needing repair last month and Jacque was fantastic as she engaged with me and paid attention to every detail of the rings. Today, when I went to purchase jewelry she was incredibly helpful pointing me to an assortment of jewelry in my budget. She even offered to clean my engagement ring while I perused the beautiful pieces. The customer service is impeccable and they have pieces for every taste!
Lori Snider
May 05, 2020
H L Lang & Co gives exceptional customer service. Always friendly and committed to providing the best product. I highly recommend this jewelry store and will shop there again!
Frieda Loose-Wagner
Apr 15, 2020
My heart is full, and sad all at the same time. My Dad passed in January 2017 and I miss him everyday! I went to Katie with an idea to have his thumb print hand engraved on a signet. I wanted his initials inside and the dates of his wonderful life. I later added his four initials on top of the print. Here we are two years later and it has come to fruition. Thank you Katie for giving me a part of my Dad I can wear everyday! This is priceless!
Heatheranne Martin
May 04, 2019
I wouldn't leave my jewelry for repair with just anyone, but I trust these ladies implicitly. I also wouldn't buy anything of significance from a jeweler whom I don't trust, and I recommend Lang's wholeheartedly. Professional repair work, beautiful pieces, and exquisite hand-engraving! Also, History! The shop itself is worth a visit, just to admire the amazing handcrafted cases. If you're a Staunton lover, there is an amazing set of charms featuring the area, designed by the owner, Katie, who also does exquisite hand-engraving (no lasers involved!).
Victoria H.
Apr 11, 2019
It's just the most amazing experience to shop at Lang's. Customer service is, without doubt, a lost skill in today's retail. H L Lang & Co is perfection. Lang's continues to modernize the selection of jewelry and other accessories to keep up with contemporary demands. However, the lovely store, custom jewels, and estate pieces reminds visitors of how jewelers are supposed to conduct business.

The owner is gracious and all the staff have something we could all use more.class. I surely found exactly what I wanted each time I shop there. No regrets. A big recommend for everyone.
Susan Rehfield
Mar 19, 2019
The owner and staff are lovely. I went in multiple times this past spring as I considered having my wedding band and engagement ring sized up. I had worn them for 25 years and they were getting a bit too snug. Everyone I interacted with was very patient and helpful as I tried to decide what size felt best. Once I felt confident with my decision, the turn around time was prompt and I have been very pleased with the end result.

In addition, communication about the cost of the resizing was very clear and the price was very reasonable. They also have a beautiful variety of jewelry and watches. I would definitely recommend them for a repair or a special gift and for a wonderfully warm and friendly experience!
Ellen Fluharty
Nov 28, 2018
Got my engagement ring sized here. Very affordable and quick turn around. I also got my grandmothers opal reset into a necklace and it is absolutely beautiful! The staff is so friendly and helpful and both experiences have exceeded my expectations! Many thanks HLLang!
Suzette Q.
Jun 29, 2018
This place has it all. Oldest continuous business in STaunton. But selection is everything you'd find in a big city and more. Excellent mix of styles and prices -- which by the way, are excellent (as a comparison jewelry shopper I can tell you). The friendliness is unparalleled. They will work with you on whatever you have in mind, even offering layaway.
Trae Herring
Dec 25, 2016
Awesome store. Friendly staff. Make sure to check out their exclusive collection of Staunton charms.
Jack W.
May 24, 2016
Great People! Beautiful jewelry! Wo refuel Historic section downtown. Incredible hand engraving. Katie & Casey were the best::