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If you've got a taste for premium watches, especially around the Chicago and Midwest area, then you've probably already met him. In addition to Howard's heart warming style, he's been an icon in the world of pre-owned Rolex watches and a leading watch authority on multiple brands for over thee decades. His large clientele spans folks from all walks of life including a host of famous celebrities.

Whether you're doing some serious shopping, or just in the mood for one of Howard's classic stories, it's definitely worth the trip to visit his crew at Jewelers Center on South Wabash in downtown Chicago.
Services
After opening an antique shop in 1976, Howard had the opportunity to buy his first Rolex at the low price of $175. Better yet, he sold the watch to a delighted customer almost immediately, passing along a nice chunk of the savings while still making a modest profit. Long story short: everyone was happy with this beautiful arrangement, so an iconic Chicago watch merchant was born.
Compare multiple Breitling styles at the low prices and find the luxury piece you're looking for. Explore our collection of Cartier watches famous for their bold, passionate and elegant style. Discover all the best prices on authentic Omega watches including Seamaster and many more.
Our service department specializes in high grade timepieces, but don't let that stop you from bringing in that cherished pocket watch from your Grandfather. Not only does our staff consistently perform with a high level of technical skill and expertise, they are also supported by some of the most sophisticated instruments available.
Reviews (29)
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Ellen W.
Jun 01, 2022
This is the THE PLACE for watch repair and jewelry fixing of all kinds. Howard is a generous expert. Howard is a TREASURE. Fabulous, fast and well-priced service. Cannot say enough good things about this business and Howard. I went in with a treasured Rolex watch with a broken band. It was fixed on the spot for no charge. No wonder everyone loves this place. And, or course, it is the ONLY place to buy a Rolex.
Joe P.
Mar 09, 2022
Howard and his staff are the best! He sold me my first Rolex ten years ago, and I've been going to him ever since. He does free polishing for all the watches that he sells, so I see him at least once a year. Today his guy spent over an hour polishing a scratch off of a watch that I didn't even buy there. He wouldn't take any money for it. If you, or someone you know needs a nice watch, Howard is your guy. He also does watch service at very reasonable prices.
Kornell L.
Mar 07, 2022
This is our go to place for luxury high end watches. Howard and his team always goes above and beyond to provide amazing service. If you're looking for a hard to find Rolex or any other high end brand this is the place to go. I would highly recommend this place!
Drew Madden
Feb 21, 2022
Amazed! In a world where almost nothing lives up to the hype, my experience with Howard Frum exceeded the hype. I planned a one-night trip to Chicago with my wife and my brother recommended I stop by Howard Frum's. I'd been thinking about buying a Rolex for a few years but hadn't ever found a shop that I really liked. I knew in the first minute I walked into Howard Frum that I liked the vibe and the experience. Howard was there to greet me and he and his team were awesome to work with.

I love the watch I bought, but the service and experience I had during the process was THE BEST consumer experience I've had in 5 years. Howard's prices are great.but he made me a life-long customer because of the experience. I honestly feel like I established a true partnership. I can't recommend them enough!
Dana G.
Dec 27, 2021
I went to Howard on a recommendation from a friend to have a few watches repaired and couldn't be happier with the level of attentiveness and service I received. Howard and his son Travis and the rest of the team felt like old friends and I will definitely be heading to them for future purchases!
Mary Kate C. C.
Dec 23, 2021
I got referred to Howard from a clock worker in Lake Bluff. He totally came through for me. He assisted in an appraisal, took a look at a lot of jewelry from my grandmothers estate and gave me his honest opinion if I should insure it or not, and even cleaned my wedding ring. He didn't have to do any of this mind - I had never worked with him before - and he just gave a lot of himself. I can't thank Howard enough. Highly recommend.
Jonathan F.
Dec 23, 2021
Thank you Howard for helping me! I love the new bezel on my watch, and always have a great time visiting your store, everyone is really nice and helpful. Happy holidays!
Gvrellis
Dec 23, 2021
I walked into Howard Frum jewelers and found a beautiful preowned 2020 Rolex explorer exactly what I was looking for, had a quick chat with Howard who turned me over to his colleagues Amit and Morris we walked over to the used Rolex counter and much to my surprise they had a 2020 explorer in perfect condition. Went downstairs to have a cup of coffee, there wasn't much to think about, went right back up and purchased the watch.

It's nice to know that in these trying times we live in, there are still places that you'll be dealt with honestly and professionally, Howard Frum jewelers is one of those places. Greg Rellis
L. C.
Nov 16, 2021
This is THE place to get a pre-owned or hard-to-find watch. Howard is an expert in the field. I bought my first watch from him over 30 years ago, and I've since moved far away from Chicago. I was in the market for a newer model Rolex that's impossible to find at "authorized dealers", so I called Howard and re-introduced myself. It was like talking to an old friend.

Not only did he have the watch in stock, he gave me a very good price and it arrived the next morning, perfectly packaged and stunning. His support staff is excellent as well (Thank you Lisa!). I called Howard to thank him and he wanted to know if the watch fit properly and told me if I had any questions or issues to call him - this is a level of service that is hard to find these days! The best.
Frank Sarivola
Nov 07, 2021
Can't say enough about Howard and his staff. Came in from Florida and treated my son and I like family, even helped with dinner reservations. Don't buy a Rolex from anyone else!
Jon Streich
Oct 10, 2021
Came to Chicago for my son's wedding and needed a replacement band for my watch. Howard and his team went out of their way to help. Shows how they are about people and doing the right thing. Would highly recommend them.
Jim E.
Sep 15, 2021
I have bought numerous watches from Howard for about 25 years and have sent scores of friends to him as well. Howard is fair and honest. I highly recommend him. Jim Engel
Mike Cannon
Jul 30, 2021
Extremely welcoming and I'm beyond impressed with how honest the crew was. Highly recommend Howard. I'll definitely be back
Davis Hull
Jun 26, 2021
I've bought and sold watches with them. They are excellent at following up and managing customer relationships. Their knowledge of watches and the marketplace is unsurpassed. Lastly, they are great people to be around. I enjoy just going in there to hang out. They will treat you very well.
Kris D.
May 21, 2021
I came to the jewelers center for a simple watch resizing. Not only did Howard resize my watch but he buffed it for me after the noticed a few scratches. I went in for a quick transaction and no expectations and left thinking that Howard's likely going to be my go to for all things watches. Knowledgeable, approachable, humble, real Chicago grit. I have no doubt in my mind that when I pick up my next watch (we decided the Rolex submariner), Howard Frum will be the place I do business. Glad I went in.
P. C.
May 20, 2021
Howard Frum is the place to go for luxury brand watches in the Chicago area. He is honest and straight forward about the value and the reasoning behind his estimate. Very knowledgeable about the jewelry/watch business!
Craig M.
Apr 27, 2021
You sometimes have to dig---or climb---to find hidden treasure. Such is Howard Frum's watch and jewelry shop in Chicago's Loop. For decades, Howard and his family have provided superb---and friendly---service and a wide variety of top-end watches. Their shop, located for four decades on the 8th floor of 5 South Wabash Street, is not highly visible, but more than worth the elevator ride.

Its setting is old-world, or New York diamond district---neighbor to other jewelers and even such interesting arcana as a flute repair atelier. Truly a treasure worth exploring.
Wendy Robson
Jan 05, 2021
Ive gone to Howard Frum for the past 20 years. Bought my ex-husband's Submarinar Rolex there at a very reasonable price, and he never had any problems with it. Then, 10years later, they fixed my Rolex. Ill continue to take, buy, and sell my high end watches to Howard Frum. Having a jeweler you trust is imperative when spending this kind of money. Thank you Howard! Your team is awesome!
Paul C.
Nov 30, 2020
Hands down the best Rolex dealer in the country. I have been buying/trading Rolex watches with Howard for well over twenty years. Commitment to excellence, outstanding customer support, and most of all reasonably priced high end watches. Nobody is going to sell you a watch of this caliber as inexpensively as Howard and his people. If you are thinking about buying a Rolex anywhere else get a price and then go see Howard.

If you don't you're either to rich to care or you are an idiot. They also fix and repair everything they sell and they will go way beyond what is normal to make you happy. All of Howard's people have also been there forever and they are as competent as they can be. This review is unsolicited. I just happened to be in there today and as usual they wowed me with their expertise and customer service. This is how business used to be conducted in this country. I'm happy to say they still do it the right way at Howard Frum.
Shan H.
Oct 02, 2020
I've been buying watches from Howard for years and will continue to do so! It's always a low pressure sales environment and you can look at multiple brands all under one roof. His son and staff are all very knowledge and patient! It honestly doesn't matter what brand or price point you're looking at they treat everyone with the utmost respect!
Monica P.
Oct 01, 2020
I went to Howard Frum yesterday and I could not be happier with the experience. Him and his team were professional, courteous and had excellent customer service. They were able to fix my boyfriend's Patek Philippe watch within 15 minutes. I will be back for other repairs and polishing very soon.
Hugh M.
Jul 17, 2020
It was a pleasure meeting and bantering with the owner, Howard Frum. He's a slice of Chicago and appears to know everyone in the business. He graciously (and unprompted) used that knowledge to contact a friend who could help me out. A member of his staff was also particularly helpful and friendly -- Travis, pick up this small easy edition of Plato's early dialogues: "The Trial and Death of Socrates, " Hackett Edition. Inexpensive, very readable, and deeply significant. Cheers!
Marc C.
May 20, 2020
I have been shopping at Howard's store for more than 10 years. He knows everyone in this business after 41 years and there is noting he doesn't have or can't find when it comes to Rolex watches. The place is always a fun experience and the staff know how to treat a customer! I have sold and traded a few watches over the years in addition to my purchases. I always feel I've been treated fairly and honestly.
Matthew Tesauro
Feb 07, 2020
Howard is the best! I live in the southwest suburbs and had been to a few jewelry stores by me, and I will never go back! Howard is one of the nicest, kindest, straight forward guys I have ever met! Not only was his service excellent, his pricing was incredible! Don't waste your time going to the big name stores, or your local guy that Howard probably knows. Go to the best! I'm a customer for life and will recommend him to everyone!
Diana M.
Dec 06, 2019
The place to go for great, reliable and honest service. Had a Rolex watch repaired. Very happy with the quality of the workmanship. Will go back for any future watch issues.
Jack C.
Nov 19, 2019
Bought a newer Rolex, they pulled a bait and switch with the box. No bueno lost $200 in value
Roberto S.
Oct 21, 2019
This is the second time I've been to Howard Frum. I will only entrust the Rolex my father left to Howard. Great service, honest and very welcoming. Highly recommended for service. And the selection of watches looks expansive. If you are looking for a fine watch or service for your Rolex, this is the place hands down.
Mike Lavallier
Jan 06, 2018
Howard and his staff are awesome! He is the real deal and you could not ask for a nicer person. I cant thank them enough for helping my wife and I with her watch purchase. He treated us really, really well and took a ton of time with us. Staying 2 hrs after they closed so that we could complete the deal. I would recommend them hands down as the best! Thank you Howard!
B. David M.
Jan 02, 2018
BEST of the best. Howard Frum not only has a huge selection, when it comes to purchasing a watch, he is as fair and honest as it gets. To say I HIGHLY recommend he and his staff, is an understatement. He has 100% of my watch business. Period.