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Howes Diamond Jewelers Classy, perfect, unique, beautiful. These are just a few words that people commonly use to describe the relationship they have with their loved one. They also describe the experience you will have at Howes Diamond Jewelers. We are the picky jewelers. What this means to our customers is providing the very best in jewelry and customer service, no exceptions. From the minute you walk into one of our two locations you will enjoy your experience. Each location offers a unique inventory making your purchase extra special.
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Howes Diamond Jewelers is committed to providing superior customer service. Our store is staffed with a full-time goldsmith who is skilled in all phases of jewelry repair and design work, offering an array of ideas and complete fabrication of jewelry. We provide everything from basic cleaning and polishing to complete restoration of all fine jewelry.
At least once a year, we travel to Antwerp, Belgium, the Diamond Capitol of the World, where we purchase hand-crafted diamonds directly from the De Beers site-holders. The 25-year relationship that we have developed with the De Beers site-holders and the diamond-cutters in Antwerp allows us to avoid paying commissions to U.S. importers and distributors.
Since your diamond is a valuable investment, you'll want to take proper care of it. This section contains some basic tips to help keep your diamond looking its best. During ordinary wear, your diamond ring can be exposed to many things such as body oil, perspiration, hairspray, household products, etc.
Check out these great diamond facts and learn about everything from history to diamonds in movies to the technology behind synthetic diamonds. You will also find diamond properties, its uses, structure, atoms and jewelry as well as a whole range of other interesting diamond facts and information.
Reviews (25)
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Enrika Hlavacek
Jun 13, 2022
The entire crew at Howe's in La Crosse are phenomenal to work with. Casey helped us design a custom engagement ring to suit my unique taste. They brought in a variety of salt and pepper diamonds for me to choose from (and were happy to keep searching for the perfect stone and tweaking the design, even if it took multiple iterations). We ended up purchasing wedding bands from Howe's as well. Every time you stop in (trying on, resizing, or even just a cleaning), you are treated like an old friend. Highly recommend this local business!
Paul Kismet
May 16, 2022
I dropped my watch off to get the wrist band pin replaced. They texted me within less than a day. Very fast turn around service. Great selection of rings for a variety of occasions.
Shannon Greenbaum
Jan 16, 2022
My boyfriend of 5 years and I got engaged and married in record time with him leaving Marines. My ring was from his Grandmother but very large. With so many unknowns (where he would be, when I would have to leave, where are we moving), Howes Diamond Jewelers and their amazing staff helped me to get my ring resized before I left to move out East. It was so meaningful that I was able to pick it myself and not have to worry about the stress and hassle of family/friends picking it up and shipping it to me. THANK YOU SO MUCH!
Hope Klismith
Nov 05, 2021
I was worried the stone in my ring was loose. I didn't get it from Howes but they gladly checked it for me for free and were so nice. I'll definitely be back to purchase gifts or an item for myself in the future!
Lindsey Henslin
Jun 15, 2021
I have had nothing but patience and great help with Katie Fish at Howes. She has worked with me and my fiance from the beginning. She had the patience of helping me narrow down a wedding ring to the perfect one that suits me and I'm in love with. She is always in contact with me about updates and is willing to see me anytime. We are in the process of wedding bands and she's help find the most perfect piece. Katie has not once pressured me into buying the latest and greatest but yet a ring perfect for me. I thank you so much katie and look forward to completing the journey through the wedding ring shopping and onto many more milestones of life!
Irene Penner
Jun 03, 2021
Howes in Red Wing, my favorite jewelry store with small town charm and big city selection. The staff is friendly, helpful and knowledgeable. Aubrey had an idea of what I wanted before I did! Diamonds and Howes make me happy!
Kalah Haug
May 27, 2021
I seriously cannot say enough about the wonderful experience working with Katie at Howe's! She was so thoughtful and attentive to the details and goal of the design of my new ring. Every interaction was positive and timely. In fact everyone I came in contact with was so kind and helpful. However Katie deserves the credit for bringing the idea and concept of incorporating my late mother's diamonds and mine into one stunning design. It could not have been a better experience and I am so grateful! Thank you Katie and Howe's jewelers for the enjoyable and special experience!
Erin Wirth
May 23, 2021
We loved every second working with Howes! My husband was easily able to find a ring that suited him. I had my ring custom made and they were so easy to work with! Every time I go in for a cleaning or to look around they are so friendly and welcoming! We will definitely continue going there for future jewelry!
Zoe Katrichis-Carter
Mar 29, 2021
Casey has been an absolute angel with helping my husband pick out my engagement ring, wedding band and some other great gifts for me! the service by Casey and staff at the La Crosse location is above and beyond great.
Melissa K.
Mar 20, 2021
We got my engagement ring from them a little over 2 years ago. I recently lost a diamond in my ring but with covid and work I wasn't able to get it cleaned every 6 months. Now my warranty is voided and they will not let me trade up. We are super disappointed and yes we can replace the diamond but the service and warranty issues have ruined our experience. I will never be back.
Brittany Moreno
Feb 18, 2021
Went to casually look and the salesman did not get the hint. Nothing really unique for engagement ring selection either
Payton Simon
Sep 17, 2020
The staff was very helpful in assisting me with the purchase of an engagement ring. Their expertise and customer service really shown through. I highly recommend Howe's for its awesome customer service!
Jessica Kaufmann
Sep 09, 2020
Such amazing customer relations! The ring turned out absolutely stunning! The diamonds are perfect, they irons are perfect, the shine is perfect. I can not say enough good things about my experience.
M. Demon J.
Mar 19, 2020
Casey was a pleasure to work with. I came in with an idea for a custom engagement ring, and she helped me make design decisions that ultimately lead to the ring being made. She was not pushy on anything and never tried to sell you on something that was outside of the price range you set. She was honest about materials and quality for every part of the process.

She was always energetic and excited through the whole process from design to proposal. I have begun the process of looking into the wedding band and groom's ring because of the great experience and expertise of Howes! I would 10/10 recommend her and all the staff here if you're looking to make that next step in your relationship life!
Emily Boles
Mar 02, 2020
Howes is a great place to purchase a piece of jewelry for any event! Aubrey and Amanda helped us pick out our engagement rings in December 2017 and ordered in a fashion ring for me this year in 2020. They have. a great selection in the Red Wing store and also will show you all the options they can order in. Great to work with and always worth stopping into the store to say hello!
Whitney Rae
Nov 15, 2019
Howes was very easy to work with for purchasing our wedding bands. Hunter helped us find the perfect wedding band to match my engagement ring, even though it was purchased from a different jeweler. We also really appreciated them holding onto our pieces until the wedding weekend, since we live out of town. Very professional with beautiful rings. Highly recommend!
Alex Hagedorn
Oct 22, 2019
Aubrey is the best! Even tho she's my friend she was very professional and helpful. She helped me pick the perfect ring
Cathryn Howland
Oct 04, 2019
I am so grateful my husband met Casey on the first day of wedding ring shopping for me. Casey is very personable and pays close attention to detail. She is very knowledgeable and goes above and beyond for her clients. I receive several compliments on my ring every week! We will not go to anyone else and highly recommend her to everyone!
Anna Weidner
Sep 18, 2019
Katie was incredible at helping me create the ring of my dreams! I first went to try some on in the store - after spending an hour with me trying on ring after ring, we then concluded that I wanted to design my own! She was so helpful, sharing her knowledge of the industry, and getting all of the information I requested. I think I asked her the same question about 20 times, and she was so patient and kind. : My fiance had a smooth experience picking up and paying for the ring as well. Thank you so much Katie! I am obsessed with it!
Pat Tighe
Sep 15, 2019
We bought my diamond ring from Howes 5 years ago & I still love looking at it. And the complains I get from it. They are the best. And the necklace my husband bought me is stunning. Thank you
Pamela Strittmater
Aug 08, 2019
Our daughter is a junior in high school and wanted something other than a class ring. We wanted to get her something of high quality that will last a lifetime and decided on a charm necklace. Hunter was awesome in helping us pick the charms. He went out of his way to research, work up the quote and order the pieces. Casey was very helpful, too. It is always so wonderful to work with everyone at Howe's Diamond Jewelers. We will never go anywhere else and can't wait for our daughter to open her sweet 16 birthday present. Thank you so much!
Kathy Bickman
Jun 08, 2019
Great staff that return phone calls and work hard to find solutions for jewelry repairs! My ring is beautiful
Lisa Kay
May 16, 2019
Recommend. Customer service exceeds all expectations. great styles for all budgets. it's our family's only jeweler!
Tanya K.
May 04, 2019
We have had an incredible experience at Howe's! Casey is a wonderful associate. She is so caring and enthusiastic to work with (no matter how many times you come in or changes are made). She cares about every detail and will not be happy unless the client is! The rings are absolutely stunning and the sales events are huge! We are 100% pleased with everything, especially the warranty on the men's wedding bands!
Camille
Apr 15, 2018
My fiance and I purchased all three of our rings here (my engagement and wedding rings and my fiance's wedding ring). We were looking for rings that were unique and a good value for our money. When we shopped at other stores, the staff didn't listen when I said I didn't want a large center stone. At Howe's, Casey and her staff really listened to what we wanted.

She made sure to show us sets of engagement and wedding rings so that I wouldn't have to worry about finding a wedding band that would coordinate with my uniquely shaped engagement ring. I would definitely recommend! The only downside was that we had to wait a few weeks to see the oval shaped stones we were interested in because they didn't have a big supply in stock.