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Our trained and experienced team is always available to answer any questions about style or material you may have. We have on staff a GIA Graduate Gemologist, a Northern Michigan Metalsmithing, & Jewelry Design graduate. We have yet to meet a challenge we can't surpass. James is a member of the American Gem Trade Association, Manufacturing Jewelers & Suppliers of America, Jewelers Board of Trade and the Traverse Area Chamber of Commerce.

James C. Smith Fine Jewelry is the authority on all things jewelry.
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Victoria S. Moore of Moore & Associates, is an independent, certified insurance appraiser and Graduate Gemologist (GIA) with over 30 years of experience in the jewelry industry. As a member of the National Association of Jewelry Appraisers (NAJA), she works tirelessly to stay informed on current trends in precious gemstone and metal markets.
James C. Smith Fine Jewelry is open Monday through Saturday 10am to 5pm and Sunday noon to 4 during the summer. Someone is always available to answer your questions. Call us at (231) 941-3300 or email us at james@jamescsmith.net. We are located in beautiful downtown Traverse City at the corner of Front and Union Street. Stop in anytime. We would love to be of service!
Reviews (8)
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Jeanne Ingram
May 19, 2022
I have never had better service than with James C. Smith Fine Jewelry! My brother lost his wife, Lucy, three years ago, and lost his wedding ring as well. I visited my brother this spring and he gave me all of Lucy's jewelry. I brought all the rings, necklaces, and bracelets in and worked with Traci S., who designed the most beautiful and elegant man's ring, using almost all her diamonds and gold. Traci was very patient and listened to what I wanted to create.

Her knowledge of jewelry and artistry is vast and she expertly fashioned an absolutely gorgeous ring! Her attention to detail is exquisite and I am over the moon with with delight! Thanks you Traci and James. What a wonderful experience.
Cherrie Castaneda
Oct 29, 2021
From start to finish, James, Lindsay, and his team were absolute wonders! My fiance was having a nightmare finding a place to actually listen to him when designing an engagement ring until his cousin referred him to James. They accommodated exactly what my fiance wanted in a ring and made it so quick! I wanted a wedding band that was special to the engagement ring that I hadn't seen in other bands I was looking at.

Not being in Michigan, I sent my ring in with my design idea and James quite literally brought my dream ring to life! He was so easy to work with and I am so in love with my ring! Everyone was so responsive, helpful, and worked quickly for our timelines. The beauty and quality of my ring is just unreal as well! My fiance and I are both so thankful and could not recommend enough! I included a picture of when he proposed and another after the wedding band was made :
Shari Wilson
Aug 25, 2021
I first met James 12 years ago when I had him design my wedding ring. With painstaking details he came up with a beautiful design that I loved! He also designed my husband's wedding band. He asks a lot of questions about what kind of design you have in mind and incorporates them but also has his own ideas to help you with your vision. A couple years later I went back and had my wedding ring upgraded. Again, he worked with me to come up with a beautiful enhanced ring that I loved.

A few months back I went to James again to have a custom ring made out of the diamonds from my mother's wedding ring. The results were stunning. He actually sat with me at his desk and used his jewelry designing software to make a beautiful ring that was perfect for me in every way. He wasn't satisfied until I loved it. I would highly recommend James C Smith Fine Jewelry. James has a passion for what he does and takes the time to make it right. He also stands behind his work and the customer service is outstanding.
Karen Anderson
Jun 01, 2021
James C. Smith is absolutely THE BEST jeweler in Traverse City! This jeweler has been "my jeweler" for over 25 years. He has made many fine and cherished pieces for me. Within the last few days, I had just picked up a re-design of my wedding/engagement/anniversary ring. The ring re-design was everything I had ever dreamed of and so much more! His attention to detail is like no other, and he is extremely knowledgeable and creative.

He has so many jewelry design and varied setting ideas and discusses and "brings to life" your vision. I have lived in Traverse City for most of my life and have travelled the world--but always return to Traverse City and James for all of my jewelry needs. You will not be disappointed. If you are in Traverse City -- YOU MUST SEE HIS STORE and his designs! He and his entire staff are truly amazing.
Julie Cieslak
Apr 27, 2021
I recommend James C. Smith Fine Jewelry! James and his staff are friendly and easy to work with. I have purchased jewelry, had repairs made, and recently purchased a custom piece that is a real stunner. I can't tell you all the compliments I've had on the pieces from this store. Every time I walk in I feel as if I am with friends. Thank you, you've made a lifelong customer in me!
Dillon Brown
Feb 13, 2021
Bought an custom engagement ring from James a few months ago and my fiance absolutely loves it. She gets compliments on it daily. When we first got the ring, it wasn't exactly what I had in mind, but they were extremely flexible and accommodating to get the ring just right. Now it is PERFECT. We are getting both of our wedding bands there as well. The price was reasonable, the customer service was exquisite, and the product was perfect. I would recommend this business to anyone who is looking for fine jewelry.
Elvin & Anne Keith
Jan 12, 2021
We have been customers of James' since 2003, even before he opened his own store. He has made several custom pieces for us. His work is creative, tailored especially to each person, and high quality. His staff is also very professional. We always feel special when We visit James C. Smith Fine Jewelry.
Danny Hanson
Mar 04, 2020
I had an amazing experience working with James to design our engagement ring and the end result was even more beautiful than I could have hoped for. My fiance is from Traverse City which is how we discovered James, but we did everything from Minnesota, where we currently live. He did a great job of providing computer renderings along the way and making the changes I suggested.

It was especially amazing because we used a diamond passed down by my fiance's family and he was able to use that stone without any difficulty. I highly recommend James, no matter where you live in the U.S.