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L'Unique Jewelry L'unique is ready to become your personal jeweler. We are qualified to fill all your custom or specific jewelry needs. Master craftsman and founder Roupen Toranian brought 33 years of fine jewelry experience to the Dallas area over 24 years ago. Toranian hand crafts traditional and contemporary jewelry by combining over 200 years of old Armenian styles of gem setting and precious metal crafting expertise.

Using only the finest quality gems and precious metals from several international sources, he produces magnificent, one of a kind custom jewelry.
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During your in-store consultation you will meet with an experienced Master Jeweler. Together, we will collaborate with you to create a one-of-a-kind piece while in a relaxed and fun environment. In this meeting the we will go over examples from our website, your own personal sketches, or any other sources of information that you want us to see.
We truly love designing and creating fine jewelry, and we are committed to pay extra time and attention to ensure that everything is just right! Our ultimate goal is to create a piece of jewelry that we can all be proud of and have a fun time doing it! Our artists work directly with you; choosing your favorite looks, reviewing ideas, examining many samples, photos and sketching concepts for the design.
Reviews (13)
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Wilson Martin
May 20, 2022
Fantastic place for all your jewelry needs! My wife and I had our wedding rings custom made here and we love them. Just got them cleaned and they look good as new! The owner and staff are extremely friendly and knowledgeable. Would recommend to anyone looking for fine jewelry!
Kim Mc
Feb 15, 2022
I highly recommend this store. Rubin is a master craftsman in jewelry. You truly get quality. After coming here, I will never shop at any other jewelry store. He honestly deserves a 5 star rating!
Barbara Coakley
Jun 29, 2021
Rubin has created two pieces for me a pendant and when my husband and I got married he created a wedding band to match a family heirloom engagement ring. Does fantastic work.
Dalyn France
Jan 25, 2021
We had a great experience picking out our wedding rings. They did a beautiful work and were fast as well. Will definitely be returning. Love the owner and staff.
Grant Holmes
Jan 05, 2021
Roupen and his team are some of the best in the business when it comes to custom jewelry. I worked with him to create my wife's engagement ring and wedding band and he did a spectacular job! My wife gets compliments on her ring all the time, and the great experience I had with Roupen through the process made such a large purchase feel right. L'unique also offers free jewelry cleaning anytime you need it, and they always get my wife's ring sparkling like it is brand new.
Tan N.
Oct 21, 2020
I love this place! If you're looking for a trustworthy jewelry place to customize your your jewelry, this is it! Bring them my idea, and they deliver above and beyond my expectation.
Daniel Kennedy
Oct 15, 2019
Been here three times in the last year. They were Always helpful, and always treated me like a long-time customer. This is one of those traditional family businsss that you will definitely enjoy doing business with. They do have some really beautiful pieces here also, as well as quality repair services.
Judi Tovell
Jan 12, 2019
This jewelry store does everything! They repaired a damaged ring for me. My husband researched jewelers and suggested that I use L'unique. He said they were rated the best. They repair, create, and even create custom jewelry for other jewelry stores. If you get something custom, ask your jeweler if they do the work on-site. Their probably sending it here and marking up the price. It was not the closest place to go but the price was good. More importantly, he straightened my ring without popping out any of the stones in it. It looks brand new.
Cindy Smith
Feb 17, 2018
Family owned with fantastic customer service. Roupert took two of my diamond rings and made them into a brand new ring that is stunning! I didn't have to tell him what to do, he used his expertise and I am thrilled with the work. They also have a beautiful selection of fine jewelry. You can't go wrong here.
Nicholas Tordoff
Dec 23, 2017
Line the attention to detail and their reason for doing so; it is partly so they can ensure return customers and positive reviews. However they truly take pride in their work as Jewelers here and that pride clearly shows through to the forefront in their work.
Tania N.
Apr 28, 2016
I had a cheap blue topaz that I picked up in my travels to Nepal/India years ago that I finally pulled out my safe deposit box. I wanted something unique, beautifully detailed and one of a kind. Roupen took my inspiration pictures and added some ideas of his own to create a gorgeous design. The final piece looks phenomenal! Craftsmanship is excellent and I'll definitely be coming back for my next project.

He also has some really exquisite ready made settings in his case as well but if you want to add your own flair, I'm a big fan of custom and Roupen is very easy to work with. Time line, CAD and estimate were all discussed upfront so no surprises.
Brandt Barham
Aug 10, 2013
My wife and I have had custom jewelry made at L'unique for years! We love their attention to detail as well as their very reasonable pricing. Things I have had done here include custom designed wedding rings and bands, watch repair, ring sizing, and some design consulting. Also, awesome customer service!
Dino P.
Dec 15, 2011
Great custom pieces with a flair for intricate design. Have come here on a number of occasions to buy a variety of different pieces. Has many beautiful and original designs in his showcase. Would highly recommend to anyone who is looking for impeccable jewelry and incredible service.