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Morrison Smith Fine And Custom Jewelers Like many children who grow up in family jewelry businesses, Chuck Smith began his jewelry career pushing brooms and going to the post office. Eventually, in high school, he learned the craft of polishing fine jewelry and simple repair work. Charles, Chuck's father, insisted that he "only hired college graduates". With that, Chuck pursued his interests of math and science at NC State University. Chuck graduated NC State with a Nuclear Engineering degree. After working for the federal government overhauling nuclear submarines for five years, he rejoined the family jewelry business in 1990.
Services
Whether your jewelry simply needs a clasp replaced or you have aged silver that needs to be restored, Morrison Smith Jewelers is your source. Using the latest technology or old-world craftsmanship, we can create that one-of-a-kind piece or restore your most treasured jewelry so it can be worn and passed down from generation to generation.
Our Four C's of Diamonds guide can help you decide on the most important factors when shopping for a diamond. The word carat derives from the word carob, a Mediterranean seed, which has an extremely consistent weight for measuring. The greater the carat weight, the rarer, and more valuable the diamond becomes.
Some people want to buy the biggest diamond possible. Is this always the right choice? The larger the diamond, chances are the more inclusions it likely has, and because it's larger, these inclusions are typically even more visible than on a smaller diamond. But most importantly, if the diamond cut isn't proportioned correctly, it won't return the maximum amount of light through the top of the diamond. This illustrates that no matter how large the diamond, its cut and proportions determine how brilliant the diamond really is.
Solitaires are great if you have a stunning singular stone that has been passed down through the generations as an heirloom, many choose to display it in a classic Solitaire setting. This setting generally allows for the maximum amount of sparkle by allowing light to pass in through the bottom sections of the ring.
Reviews (26)
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Wendy Fanta
May 05, 2022
Such a fabulous jewelry store! Katherine was amazing! She went above and beyond to help me design the perfect piece for my daughters college graduation! I am very grateful! Andrew was as well! He drove the piece all the way to my home in Tega Cay on a Friday so my daughter could have her gift! Thank you all so much! We will definitely be back!
Teknon Sadi
Apr 28, 2022
I bought this watch a few days ago but it was little bit big for my wrist and I brought it to Morrison Smith; they fixed it so fast and it was very cheap. On top of that they are very nice.
Mama Maz
Apr 19, 2022
Truly a wonderful jewelry store unlike any other I've ever been to! Morrison Smith has brought two custom creations to life for me so wonderfully well and has been a source for wonderful unique pieces! I've also deeply appreciated being remembered when I come in and the total acceptance of having a child with me! I only wish we had known such a store existed sooner!
Amanda Dellot
Mar 28, 2022
Morrison Smith absolutely exceeded our expectations helping us design and create my engagement ring & wedding bands. Sam worked with us for months to create the perfect rings, give us details and comparisons to make informed decisions, and had fun with us along the way! I highly recommend Morrison Smith to anyone looking for their next beautiful piece of jewelry.
Jj Souther
Mar 07, 2022
Love this jeweler! I've been a customer since 1984. They have fabulous pieces, everyday wear pieces, and items in-between as far as price points. I always feel welcome. All the staff arefriendly, open, extremely helpful, willing to work with you to find the exact piece. They have eclectic and classic pieces so you can't go wrong making this a jewelry store to check out when shopping for jewelry you will always love and want to wear.
Riley Savage
Mar 05, 2022
I have been a customer for many years and Morrison Smith never disappoints! The customer service is exceptional, the staff are extremely knowledgeable and helpful and their jewelry is absolutely beautiful! They designed my wedding ring and I literally have had people copy the exact design:. I highly recommend Morrison Smith, wouldn't dare go anywhere else!
Brendan Williamson
Feb 25, 2022
I would highly recommend Morrison Smith fine & custom jewelers to anyone looking for outstanding customer service, knowledgable associates, and an exceptional inventory. I was in the market for a necklace for my significant other for Christmas and had been to multiple jewelers before coming to Morrison Smith. I'm the type of person who values great customer service.

I met Rob Bireley at Morrison Smith. He is absolutely fantastic! Rob answered all my questions. Rob was patient and happy to show me anything I wanted to see. He was very knowledgeable in explaining the detail of the jewelry we looked at. They know customer service and treat you like royalty! Make sure you visit Morrison Smith and ask for Rob Bireley! Tell him Brendan Williamson sent you!
Sara Miller
Jan 27, 2022
I could not recommend Morrison Smith enough! I had an idea for a custom bracelet to give to my only sister on her wedding day. Admittedly, I got a somewhat late start in looking for a jeweler who would be able to create my custom design. I sent an inquiry to around a dozen jewelers, and most said they could not complete the project, would have to charge me a huge price to "expedite" production, or did not respond. Then, Samantha from Morrison Smith called me back, and I went in the next day to discuss my design.

She was so helpful and wonderful in bringing my design to life and making it perfect. She did not try to upsell me and was not at all pushy, instead listening to exactly what I was looking for and using her expertise to give honest and helpful input. She also kept me updated during the entire process. Despite the busy holiday season, she said they would do their best to get it done before the wedding, and Morrison Smith came through!

The bracelet was completed with time to spare and it was absolutely PERFECT. Exactly as we had designed it, beautiful gemstones, and at a fair price. And my sister loved the gift! I will absolutely return to Morrison Smith with a future custom order or jewelry purchase. Thank you SO MUCH, Sam and Morrison Smith!
Julie Gooding
Jan 23, 2022
We had such an amazing experience at Morrison Smith with the creation of a custom ring created from my grandmother's jewelry. Rob was attentive and amazing to deal with. Our family will continue to use Morrison Smith for our jewelry projects and purchases in the future.
Randy Geisler
Dec 27, 2021
Joan was absolutely amazing and helpful! Great selection and value!
Ryvre Echo
Dec 09, 2021
Fiancee and I came in for wedding bands, found what we wanted and had them custom sized within just a few hours! Major thanks to Rob for his personability and professionalism, he had us laughing it was a joyful experience. Highly recommend
Jason Fernandez
Nov 04, 2021
Went to Morrison to purchase an engagement ring with my girlfriend, she determined her ring size and selected other elements such as halo and cut. I made a second appointment with the same salesperson to select the diamond. When I arrived, she was busy with another client, so I had to communicate all of the ring and diamond information with a new salesperson which was frustrating.

A few days later, the original salesperson messaged me that the ring was ready. When I arrived, she asked for my name and why I was there. A month and a half after purchasing the ring, one of the prongs is loose which Morrison is fixing for free. Unfortunately, the experience fell short of my expectations. *Updated: Morrison is remaking all 64 prongs which is very generous and above what was expected.
Christopher Lucas
Oct 27, 2021
Joan was wonderful to work with. She was informative and knowledgeable but did not pressure me like a stereotypical sales person would. I knew what I wanted to design and she provided critical feedback that I know will benefit my purchase in the future. I will for sure be a repeat customer!
Matt Suttoni
Oct 01, 2021
Joan helped my Mom and I pick out the perfect ring for my (now fiance). I chose Morrison Smith because their ratings are outstanding and they do not disappoint. The store is really nice, clean and calm and I was able to take my time. I was never pressured to up my budget. It didnt feel like they were selling anything as much as helping make the right connection. Joan really helped me navigate without compromising. I was finally able to pop the question and I could not be happier with my choice!
Kay S.
Sep 27, 2021
Absolutely wonderful experience here! Every single person that helped me was beyond nice and accommodating. They did a beautiful job engraving a watch for my boyfriend. I am so glad I went to them!
Antonia Scott
Aug 24, 2021
I will forever be indebted to Joan for coming to my rescue. I live in Columbia SC and had my engagement ring cleaned and redipped at a jeweler in Columbia a few days before my wedding. When I received it back, it looked dingy and worse than it did when I brought it in. They told me there was nothing they could do to fix it. My wedding was in Charlotte and I had to leave for Charlotte that day.

My fiance frantically called jewelers near our hotel and Morrison Smith Jewelers told him to bring it in ASAP and they can see what they could do. I walked in the doors basically in tears. Joan took one look at my ring and said "we can fix this." She was able to fix my ring for me in less than 24 hours. It looked even more beautiful than I could of hoped for. Joan was kind, compassionate and made sure that my ring was perfect for my wedding day. Thank you Joan and to the amazing staff at Morrison Smith Jewelers for saving my wedding day!
Hunter Bell
May 07, 2021
Awesome experience throughout the entire process! Joan and others at Morrison Smith had exceptional customer service and valued my opinions to turn my ideas into reality! The custom work that I had made turned out amazing and flawless! Joan helped in every which way to provided excellent pricing and quality for the budget I had in mind! Definitely will be returning for any custom work or jewelry!
Amelia Beonde
Dec 12, 2020
Wonderful experience working with the Morrison Smith staff. Rob (sales) and Adriano (design) were amazing to work with and helped us craft a completely custom set of rings for my recent wedding using stones from two antique family rings. They were professional, creative, and communicative every step of the way. Not only did we end up with a fantastic, unique wedding band and engagement ring, I got the chance to help design them and see their 3D printed models before we finalized the design.

I would highly recommend using Morrison Smith for any of your custom jewelry needs. In fact, we still had a few stones left on the old rings, and they made a custom 50th anniversary 5-stone band for my mother.
Jean Cunningham
Feb 10, 2020
Many, many thanks to Terry for her patience and tenacity in fixing my much-loved necklace. She went way out of her way to help me, and I'm so appreciative of her efforts! Jean Cunningham
Karli Bennett
Jan 03, 2020
They were a bit pricey but did a great job at replacing the chipped amethyst in my wedding ring. Went above and beyond to recap the prongs so the stone would sit more securely and were still willing to honor the original price quoted despite the additional work.
Luke Centore
May 09, 2018
I had a break in my ring. They were able to repair and clean it in record time and it looks BRAND new! Super friendly staff AND I highly suggest.
Nan Smith Campbell
Jan 31, 2018
Morrison Smith Jewelry has been a part of our lives for almost 35 years, beginning with a custom designed engagement ring and many gifts for special occasions. Their excellent workmanship, selection and personal touch with each client makes you feel like family.
Sabrina Lane
Jan 23, 2018
Samantha at Morrison Smith did an amazing job helping my fiance design my custom engagement ring. She really took the time to educate him about the process and the final product was absolutely amazing. Couldn't recommend enough :
Arden McLaughlin
Oct 06, 2017
Incredible experience from start to finish. The store is beautiful and has so many different types of jewelry to offer. I also appreciated the different price points. I had several sales team members ask me if I needed assistance as well. I'm thrilled to have found a new spot to shop for jewelry!
Jessica Burgmeier Medlin
May 24, 2017
Excellent customer service! They made sure to quickly complete a ring sizing for me, so that I did not have to be without it for long. Will most definitely return for future services!
Alex Hevia Schlindwein
Mar 06, 2017
Beautiful store, friendly faces, great selection. They are the best in town for repair or custom and have gifts of all prices for anyone. Their new custom design center is high tech, you have to give it a try!