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Rolex Watches-Cristiani'S Jewelers - Downtown Michael Mike Cristiani, born in New York City in 1922, was exposed to clocks and watches throughout his young life. He learned the trade from his father, a jeweler who emigrated from Italy. Mike started his own career as a watchmaker with Bulova Watch Company in New York. In 1941, the Air Force sent him to Midland to work as a bombsight technician.
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Cristiani's of Midland, Texas is proud to be part of the worldwide network of Official Rolex Jewelers. Cristiani's is an authorized retailer of Rolex watches including the Day-Date, Submariner, Sea-Dweller and more. We invite you to visit our showroom located at 203 West Wall Street, Midland, TX 79701 to view our selection of men's and women's Rolex watches.
With over 65 years in business, we have fine-tuned our craft in bridal, fashion, and the popular Encore collection. Cordova's constant standard of beauty and quality has been woven into the creation of each and every piece in all of our collections, and only the finest quality diamonds and gemstones are used.
Founded in 1949 by Saul Gottlieb, a manufacturer of fine, handmade platinum jewelry, Gottlieb & Sons has grown to be a leader in the international jewelry industry. Our goal is to create jewelry that reflects the high standards that our family has set for over half a century. Our jewelry is distinctive, fashion forward, cultured, and upscale.
Jewelry designer Rina Limor has always had a passion for beauty, color and all things "one of a kind". Her use of rare and captivating gemstones coupled with a keen sense of style produces year after year stunning jewelry collections that turn women into collectors.
Diamonds are one of the rarest treasures in the world, and such is the love between the founding owners of the Sylvie Collection, Sylvie and Ian. Their story began in Tel Aviv, Israel when the pair met through mutual friends while attending a wedding. To say it was "love at first sight" is an understatement.
Reviews (16)
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Jose V.
Jun 08, 2022
Great experience shopping at Cristiani's. Gail and David are amazing! I highly recommend Cristiani's for all your jewelry needs.
Colby B.
May 25, 2022
Mr. Cristiani and Gail were delightful to work with, and their showroom is full of beautiful pieces. As a native Midlander I love supporting local businesses, and luckily for us this is a gem out in the desert. I highly recommend this being your first stop for jewelry.
Therese B.
Apr 10, 2022
I went this past Friday only to find the business closed with a sign saying "We will open Monday at 9 am". Besides being aggravated that I had gone downtown and walked a block and a half, this does not inspire confidence in me to trust a store that will just close at whim! What is to keep them from closing for good while in possession of my jewelry? I would not recommend such a store!
Keith Gist
Mar 23, 2022
My favorite place to go in downtown Midland. Gail is awesome to work with. Very kind and helpful during the craziest times in the watch market. They made my buying experience exciting. See you soon Gail.
Kevin H.
Feb 24, 2022
I had a great experience with Gail. She was warm and welcoming. My wife loved her gift! I look forward to more interactions with Gail and Cristiani's!
Meagan F.
Feb 05, 2022
Amazing customer service, went above and beyond to make my dream come true! Gail, David and Courtney are all extremely welcoming and accommodating.will be recommending them to everyone we know!
James Moore
Sep 19, 2021
I live in Midland but was looking for a specific Rolex in Fort Worth, Dallas, and Austin, but could not find it, and the jewelers in those cities did not seem interested in going out of their way to help. I stopped by Cristiani's here in Midland. David and Gail did not have the watch I wanted but made great efforts to talk to me, find out what I was looking for, and help obtain my watch. I should have skipped the big cities and look closer to home. Thanks to Cristiani's, I have my watch.
Pat K.
Jun 12, 2021
Cristiani's Jewelers, and specifically Gail and David, were an absolute pleasure to work with. I was looking for a particular Rolex and could not find it anywhere. Luckily, I e-mailed Cristiani's Jewelers and they responded immediately and informed me that they had the specific model I was looking for! Within a couple of days, I traveled out to their store and purchased the timepiece from them.

Both Gail and David were extremely welcoming, kind, and friendly. Such down to earth people, which is a lovely characteristic to have when dealing with high-dollar items like they do. They made the entire process feel so comfortable. I am extremely satisfied with the service I received from Cristiani's Jewelers. It was a very pleasant experience. Thank you very much, Gail and David! I look forward to purchasing from you guys again soon!
Martin Esquivel
May 13, 2021
As a first time buyer for a luxury watch, you feel a little intimidated by the shopping experience. Luckily, I found Cristiani's jewelers and felt very welcomed by Gail. Couldn't have asked for a better customer service! Very professional and down to earth people. Highly recommend Cristiani's if you are looking for a beautiful watch. I will definitely comeback for any future purchases.
Carey R.
Feb 03, 2021
We recently visited to purchase a Rolex for my husband. We were immediately profiled and told "They didn't have any stainless steel watches in stock" and essentially made to feel that we weren't good enough to be in the store. He repeatedly told us they didn't have any stainless in stock at least 4-5 more times. I had just come from the gym, and was dressed accordingly-my husband had on a fishing shirt and jeans.

They really only had classic men's styles in stock, but we were so turned off by the gentleman's behavior that we wouldn't have purchased anyways. They've missed out on two previous watch sales from us in the past for similar behavior, but I convinced my husband to try one last time after reading so many stellar reviews-frustratingly, we should have known better.

We received great service and care from Holland's Jewelers the two times prior, and will be visiting them again to purchase my husband's watch. It's a shame, as we wanted to purchase locally, but will not support condescending and classist behavior or discrimination.
Clinton Fox
Dec 23, 2020
I've reached out to several ADs trying to find my dream watch. I know they are tough to get right now, but most just laugh at you for asking, but I figure you have to start somewhere. David and Gail were great, treated me with respect and kindness the whole time. Just so happened they had a DJ 41 I fell in love with. Goes to show it is always best to do business locally.

Pick up process was smooth (other than parking, which isn't their fault), and David took time to go over every aspect of the watch with me. I will definitely be a repeat customer and will recommend to anyone in the West Texas area!
Andrew Meadville
Nov 08, 2020
David and Gail are vastly knowledgeable and absolutely outstanding! I was coming back into Midland after a day out in the field and Gail told me to come in just as I was. They treated me with the utmost of respect in spite of the fact that I was literally wearing my oilfield attire! They had exactly what I was looking for which is quite the feat given the current Rolex market.

After years of mainly buying timepieces when abroad it's nice to finally have found a local AD that I can build a long and lasting relationship with! Cristiani's is proudly local to the Permian Basin and over 50 years family owned and operated. One visit and you will know why they have stood the test of time!
Anna C.
Oct 21, 2019
Jewelry from earrings to watches. This is place to go for excellent guest service and top of the line quality.
Brittany H.
Jul 05, 2019
My husband just purchased a Submariner Rolex and we are so happy with it! Great customer service and helping us make a great selection! Thank you!
Sheila T.
Apr 24, 2019
Cristiani's is the best! The owner and his wife were so helpful with a watch I purchased elsewhere and could not find a band to fit it. They went above and beyond to find a band that would fit my watch and look great! Thank you Cristiani's, I look forward to doing more business with you in the future!
Kyle N.
Jun 20, 2018
Very rude, poor service! I called to ask a simple question about a watch and the manager was very disrespectful and unhelpful. They lost out on a sale, I will not be doing business with this company.