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Family owned & operated for twenty five years! 25 Years in the same location in the Indio Fashion Mall. Large range of quality 14kt gold Wedding sets, Engagement rings,Chains, Bracelets, Baby Bracelets and jewelry, Birthstone Rings and Earrings. We carry Bulova, Seiko and Citizen Watches. Please come by and see us or call if you have any questions.
Reviews (11)
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I. Don'T. Know SushiRoll
Jun 08, 2022
Amazing. Seriously beautiful pieces of Jewelry with a family owned touch. Amazing story of how this business came to light. Ask for Karen she's a real hoot.
Melis L.
Mar 14, 2022
This family owned business is a great place to buy jewelry. Marc Ruiz is very knowledgeable and good person. The prices are a good value.
Ingri Ramos
Feb 28, 2022
Really nice! You can tell customer service is really important to them! I'm just in love with the necklace I bought from here!
Steve B.
Feb 19, 2022
I went to several jewelery stores in the low desert looking for a ring for my wife and M. Ruiz was my favorite by far. Marc helped us and made us feel like our business was appreciated. Though he and other staff were busy he took the time to find the perfect piece. My wife loves it and I will definitely be back for gifts. 10/10 definitely recommend a visit if you're in the market for any occasion. Service, value, selection exceeded expectations.
R. W.
Feb 15, 2022
I have an multi-gem ornament that needed repair and had asked Michael at Ruiz if they might be able to do the repair. When I brought it by to show him, he pointed out that the gold chain needed to be glued and there was a better place to have that work done. He walked me down the mall to a shop that does multiple types of repairs and showed the gentleman the problem.

Problem solved, and I am so pleased that it can be repaired. I commend Michael at Ruiz for not just dismissing me but walking me to the other shop and explaining what needed to be done. That is a quality businessman. I will be taking a couple of rings needing repair to Ruiz. They earned my trust and confidence. Many thanks.
Brian E.
Jun 12, 2021
Mark is a fair man I know he is there for business but he is also a fair man he took care of me and my girlfriend gave us a fair price for our gold which he usually doesn't buy and sold me this beautiful piece I have gone back there back-and-forth with a few requests and he always makes good on everything
Gabby H.
May 07, 2021
The best place to get jewelry at a reasonable price and with AMAZING customer service! Marc is honest and very professional. All the employees are very friendly and knowledgeable! Definitely recommend this Jewelry store.
Katharina F.
Mar 01, 2021
I asked Marc to help me update my wedding ring. He did a fantastic job! I also had him design and make a ring from some extra diamonds I had. Again, he did a fabulous job. I highly recommend him and his staff. I am so happy I found him and his talent. Thank you Marc.
David D.
Dec 13, 2019
A great place to shop if your looking for a special ring, necklace, earrings, bracelets, or watches. Beautiful diamond rings in 10 or 14 k gold, yellow gold, white gold, or silver A huge selection of fine watches to choose from too The staff are all well trained in their craft to assist you in making th right selection They also have an excellent finance plan to fit your budget.
Susan R.
Jan 07, 2018
I love this locally-owned jewelry store. While I have never purchased jewelry there, I have purchased many watch batteries, had ring sizing done and I've taken jewelry in for repair. The service is friendly and professional. The prices are reasonable. I would not hesitate to recommend them.
Cris N.
Apr 11, 2015
I needed my battery in my Bulova watch replaced. I went in Monday after work and within less than 5 minutes the job was done. I believe the nice lady who helped me was named Karen (per my receipt). I will definitely recommend. I had called around Indio and Coachella and not a lot of places do it now a days. This one place in Coachella wanted to actually take my watch elsewhere and get it back a few days later, seriously? no. Anyway. Thanks again Ruiz Jewelers :)