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Shaftel Diamond Check out our red carpet reveals, jewelry we made specially for celebrities, and more from the media. Whether you want a dainty sapphire pendant or a diamond chain - necklaces for every occasion. Shaftel Diamonds started in 1978 as a wholesale supplier of loose diamonds and precious colored gemstones, as well as a manufacturer of custom engagement rings and jewelry.

Our commitment to excellence has served us well, and we've grown to become Houston's premier jewelry destination. Though we offer ready-made jewelry, we also offer loose diamonds that can be placed in the settings of your choice.
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Shaftel Diamonds started in 1978 as a wholesale supplier of loose diamonds and precious colored gemstones, as well as a manufacturer of custom engagement rings and jewelry. Our commitment to excellence has served us well, and we've grown to become Houston's premier jewelry destination. As a family-owned and operated jewelry store, we have remained true to our founding principles to provide not only an amazing selection of loose diamonds and the finest quality jewelry in the Houston area, but true wholesale pricing for our retail customers.
You can change your shipping and/or billing address by visiting the addresses tab on your account page. This is optional. You can add/remove payment methods at any time by visiting the payment methods tab on your account page. We offer free ground shipping on orders over $100 and free expedited shipping on all orders over $1,000.
Shaftel Diamonds has partnered with Foxfire Candle Works to pour our custom Treasure Candles, each with a surprise gemstone inside! 40% of the proceeds from every candle sold goes directly to our non-profit of choice, Sky High for Kids.
Browse our diverse selection of dazzling engagement rings in Houston. While we do offer a variety of engagement rings, you may have a set vision in mind of the specific ring you want. Fortunately, we offer custom made rings to your convenience! With our experts and our top quality diamonds, we guarantee you'll find that perfect ring to uniquely celebrate your love.
Reviews (28)
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Cristina Velez
Jun 23, 2022
Ampi is always so helpful and sweet! I purchased both my engagement and wedding bands here along with a bracelet for my mother. My mother also purchased a new wedding band from shaftel diamonds! And all three experiences have been very pleasurable! Thank you Shaftel diamonds and Ampi for working with me!
Steve Hunt
Jun 13, 2022
I've had the BEST experience at Shaftel Diamonds. Danny used his connections to go the extra mile to find the perfect stone for our engagement ring, and he made me feel like I was his only client. I could not have asked for better quality, communication, and competitive pricing. It has truly been fantastic. Meaghan and the rest of the staff have also been just as consistent, and they have all been a pleasure to work with. 10/10 would recommend for customers of all types: the experience has been second to none - they can handle even the most discerning consumers!
Kristopher J. Voorhees
Jun 12, 2022
Danny helped us with the creation of my engagement ring and he made the ring-buying process such a fun thing to experience. I never once felt stressed or pressured by him. In fact, it felt like I was buying from a friend of over 20 years. Full disclosure, I had visited 4 other jewelers and Shaftel had the best selection of diamonds to choose from by far! Danny was very flexible working with me and I could tell he wanted to make this ring as unique and beautiful as I did!

He was just as pumped about the final product as I was which shows how Shaftel Diamonds treats you as more than just a customer. This ring will stay in our family for generations to come and I will definitely be back to purchase more in the future! Thanks so much again Danny and Shaftel Diamonds!
Ryan Neal
Mar 14, 2022
I cannot recommend Shaftel enough for all of your jewelry needs. The education and transparency that their experts provide is second to none. They truly care about their clients, and provide you with a wonderful customer experience. I couldn't imagine giving anyone else my business. A huge thank you to Meaghan and everyone at Shaftel Diamonds!
Lamont Cline
Feb 28, 2022
Our experience with Shaftel is always amazing. My wife Ioves diamonds and would not feel comfortable dealing with any other Company. Each diamond we bought from them has been exactly what she was looking for. It is always a pleasant experience and they make us feel special. Thank you guys. She averages a new diamond every 2 to 3 years so we will see you soon. Lamont and Amy
Colin Langston
Feb 19, 2022
I have been a customer for over 8 years now and never miss a chance to recommend them. Every visit has felt personable. There is no "hard sell", nor is there any level of pushiness from the staff. They've knocked it out of the park every time! The communication on orders has always been stellar.
Carl Sanderson
Jan 11, 2022
We found a beautiful sapphire mounted in a ring with lots of small diamond. We felt the diamonds were a distraction to the beauty of the sapphire and worked with Shaftel Diamonds to create a clean and simple Celtic Knot ring that highlights the stone. The ring was designed and the stone mounted in six weeks. Shaftel's creates this thing of beauty for a lifetime of wear. Thanks for the treasure.
Lauren Fabrizio
Dec 14, 2021
The BEST jeweler I have ever found and I live in NYC where there is no shortage of jewelers. Danny and his team are my only go-to for all of my watches and custom pieces. They are honest, and always give the best deals on the most hard to find inventory. I bought 3 Rolexes from them and have not found better prices anywhere! Thank you Shaftel! You have a customer for life in NYC.
John Wycoff
Nov 20, 2021
I have purchased diamonds and had custom jewelry made by Keith and his family for over forty years. They have and can get the highest quality diamonds at the best prices in Houston. For special stones in specific sizes, they brought in for me stones from around the country, for me to select from. If your on a budget they can show you what diamonds will look the best in order to hit your price.

For whatever quality stones you are looking for Shaftel Diamonds will give you the best price and service. This information comes from a person who researches the best price on everything I buy.
Kruiser G.
Jun 13, 2021
I am super happy with my experience getting an engagement ring at Shaftel! I had visited many different other diamond stores but I could tell the sales people were usually trying to take advantage of me. But Meagan was very helpful and honest. no pressure sales tactics or smoke and mirrors. And she was very helpful (and patient!) because she probably met with me or my soon-to-be fiance's sister maybe 4 times as I figured out what I wanted to get.

I actually found a ring design that I liked at a different business, but Shaftel was able to make a custom ring that was just like it for significantly cheaper than the other store! Especially compared to the many other stores I had visited, Shaftel seemed the most trustworthy and had the best prices. The carat I bought wound up being a lot bigger than I anticipated being able to afford. I would definitely recommend!
Lindsey Henry
Feb 06, 2021
Shaftel Diamonds is a locally owned family business. They have such an incredible collection of literally everything. Today I went in and looked at hundreds of rubies, sapphires and emeralds. If you need something specific or unique, these are your people! Not to mention the folks there are super friendly and knowledgeable and they really do teach you as you go. I highly recommend going to Shaftel!
Asabe H.
Oct 25, 2020
Really friendly and welcome people. Straight forward and no games. Was just doing some eye shopping
Merissa L.
Apr 28, 2020
I couldn't be more happy with the service and creativity of Shaftel Diamond Co. They were able to take some pieces which were inherited, but a bit dated and created some of the most beautiful jewelry I now own. The sentimental pieces still have the touch, but now I can proudly wear. The staff is highly professional. They communicate so quickly! They even went as far as hand delivering one of my pieces during COVID since I'm high risk.
Ann M.
Dec 12, 2018
Excellent business with high quality merchandise! The service is personalized. Very knowledgeable as well. They really know stones and are a reliable source for diamonds!
Melissa D.
Jun 04, 2018
The two most important things when choosing a jeweler, are honesty and integrity. Shaftel Diamond Company is the absolute best. The kind and caring staff are comprised of amazing, kind, quality folks. Thank you for taking excellent care of me.
Claudia K.
Feb 21, 2018
I was looking to sell my engagement ring and wedding band after my divorce. I am so happy I was referred to Shaftel Diamond Co! Keith was extremely nice, responsive, and professional. He explained the process thoroughly and made all the arrangements for me to ship the rings safely overnight from California to Texas. He looked at the ring the same day he received it, and confirmed the appraisal he had given over the phone. The transaction was fast and stress-free. Keith definitely made a process that is painful in and of itself feel much easier than I had anticipated. I highly recommend them!
Adam F.
Jan 24, 2018
The whole experience with Shaftel Diamonds is great; no pushy salesman, all extremely knowledgeable and plenty of beautiful, one of kind options (specifically engagement rings). Diamond Danny is the man! Came in to find an engagement ring and he personally walked me through the entire process of picking out the right stone, choosing the right setting and mocking it up in the right band. Would highly recommend them for anyone looking for engagement rings. Can't speak highly enough at how pain free the process is.
Charlene H.
Jan 18, 2018
Wonderful little jewelry shop. Meagan was very nice and super patient with me. She showed and educated me on each loose diamond I asked about and couldn't make up my mind on any of them. Not once did i feel pressured, intimidated, or talked down to. unlike other jewelry stores. After searching and disappointed by the lack of inventory by other places, I found shaftel diamonds was the best. They brought out high quality diamonds, gia certified at my request with zero hesitation. I found my diamond and it was mounted on a ring in 2 days. I'm very happy.
Nicole G.
Nov 04, 2017
My husband bought my wedding ring from here and I absolutely love it! It's been almost two years and they still treat us so well. Anytime I want it cleaned they do it with no questions asked. They are always so nice and personal. So happy we did business with them.
Erin F.
Jun 15, 2017
I've worked with Danny from Shaftel Diamond Co. a few different times, and I have nothing but the best things to say about their jewelry and services! Back in 2009, Shaftel Diamond helped design my engagement ring and wedding band. They created a beautiful high quality product that I proudly wore. They created exactly what I wanted and even included additional design details to make sure that the diamonds in my rings shown beautifully.

A couple of weeks ago, I called Shaftel Diamond Co. to see if they would work with me to purchase back that same engagement ring. Danny handled my inquiry with such respect and made transaction very effortless. Now that I no longer live in Texas, he worked with me over phone and provided an estimate and shipping information via email. Throughout the process I had several questions and he helped answer all of them.

Not only did he offer a fair price for the same rings he helped design and create, but Danny is incredibly trustworthy and valued me as a returning client. Overall, Danny and the staff at Shaftel Diamond Co are a pleasure to work with and I strongly recommend them!
Tamika L.
Mar 12, 2017
My husband and I had an AMAZING experience here. Satin was so awesome to work with, there was no pressure sales here, she was able to get us exactly what we needed and within budget. Danny Shaftel congratulated us on our purchase and made us feel right at home while we were finishing up the transaction. We will never shop retail again, they have a customer for life!
Kai W.
Mar 01, 2017
Danny was exceptional & attentive. Left my wedding ring to get it re-sized and a bigger stone to replace it. He gave me one week to retrieve it. Not only was it inexpensive to get my requests done, they went above and beyond in making my ring as new again! There are two other women that work there. One of them is not so very.personable.lol. If she worked there alone, i'd feel extremely uncomfortable. Other than that, my experience was great w/Danny. Thank you guys!
John L.
Apr 15, 2016
After researching for an engagement ring online and in stores for over 6 months, we heard about Shaftel from a friend and decided to come by. A gentleman name Danny was very knowledgeable and showed us our options and educated us on diamond qualities. We compared the rock that he had for us and similar grade ones they sell at popular online retailers so we know we had a better deal with him.

He also gave us discounts on our wedding band and other products. We came away very very happy knowing that not only we didn't pay for overpriced items but knew that we had a great deal. Thanks again.
Travis L.
Nov 30, 2014
I was looking for some diamond earrings for my wife and was impressed with the selection at Shaftel Diamond Company. The website drew us in and the showroom didn't disappoint. They stock items that truly sparkle and epitomize good taste. I have been to many jewelry stores that just don't have the same type of thoughtful selection. Other stores either have really cheap junk or jewelry that's style is stuck in another decade.

It is easy to tell that this is a family business when you walk in the door. The warm welcome they gave us made us feel like we were an extended member of their family. Danny knows his stuff and really explained to me the different types of gem stones and their respective qualities. My wife couldn't be happier with the hoop diamond earrings we purchased. We are so glad we found a store that brings a little more sparkle to our lives.
Brenna C.
May 10, 2014
My fiance and I went here to get my engagement ring. One of the sales people (I think her name was Megan) spent almost an hour with us as we designed my ring. It would have been longer, but we had to end the appointment. She was very knowledgable, positive and patient. My fiance and I knew nothing about diamonds or precious stones and she carefully explained everything to us and gave me plenty of time to sit and stare at stones until I picked the one I wanted.

She was also very respectful of our budget and helped us get the best we could within our budget. We were aiming for $5,000, but willing to go over for something perfect, but she made me exactly what I wanted for $5,000 on the dot. She also helped me pick a stone on the large end of the 75 point range to avoid doubling the price of the stone to get a full karat.

We were really impressed that we weren't encouraged to go with a larger stone even though we were open to being flexible with our budget. We will be returning to get our wedding rings from Shaftel.
Tebatso S.
Aug 28, 2013
Don't go to this place for repairs. Asked for a ring to be resized with explicit request that the inscriptions not be affected. It returned damaged and we were accused that it was caused by us when it was reported to them. They couldn't provide proof of any before & after notes of the quality of their work or condition of the ring, except stating that some lady checks the jewelry before leaving the store. Although the owner made attempts to contact us, the trust was broken and can't believe that they would think we would fabricate the situation.
Kate W.
Dec 18, 2012
We bought my husband's wedding band here and were very happy with the service as well as the quality of the product we received. It was a bit strange finding the place (it's in an office building) but their showroom was nice enough. We had been shopping around at all the chains in the mall (easiest way to hit up the most at once) and were just not impressed with the quality of the rings for the price.

They all seemed light and since you're essentially buying gold. Anyway, when we came to Shaftel, we were shown a nice selection of rings and found one that we immediately liked, but in tungsten carbide. "No problem, " they say, "we can make it in white gold for you in a few days." And, to boot, if we ever have problems with the ring, all we have to do it bring it back and they will refinish it and make it like new. "It's got our name on it, after all." And last plus: great prices for the quality. I felt like I was working with honest people and compared to other stores we went to, this was the nicest experience. I look forward to other purchases in the future.
Jarrod M.
Mar 28, 2011
Summary: A trustworthy jewelry store where you get a great value for great products Pros: Open on Saturday, competitive prices, great selection, knowledgeable staff, free beverages, staff does not work on commission Cons: Inconvenient location, can be crowded on the weekends Upon walking into Shaftel, you are greeted with a small fridge that is packed with sodas and bottles of water.

Perfect when you are stepping in from the hot Houston heat. Depending on when you come, you may be greeted with a decent crowd. Once you find an associate to assist you, however, things go pretty easily. Keith and Danny Shaftel are very professional, but the other associates who work there are also knowledgeable in their own right. The fine young woman that has worked with my wife and I multiple times is also a Graduate Gemologist.

The selection and pricing at Shaftel is bar-none. They are able to get their jewelry it at wholesale prices, and that discount is passed on to the customer. Moreover, the unique selection they have, combined with the high quality, makes this place a must-stop over any of the crappy mall jewelry store places that you may find. I remember going into a Zale's one time when first going engagement ring shopping and having a salesperson (who is working on commission) try and explain to us how a cloudy diamond gives it character. Uh, wrong!

It makes it both less valuable and less attractive to look at. You won't get such lies at Shaftel, as the staff is not working on commission. In addition to engagement rings and wedding bands, Shaftel boasts a number of other fine options, such as watches and cocktail rings. They even offer three months of interest-free financing via GE Moneybank. If you're getting married anytime soon, or simply want to get your significant other a nice present, go to Shaftel.