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Simone's Jewelry Brian McLean first started in the jewelry business back in 1982 working for a local jewelry store. After 8 years of working for someone else and learning the ropes, Brian decided to turn his dream into reality and go into business for himself. Brian purchased Simones (an existing jewelry store in Eatontown, NJ) in 1990. The many years of hard work and treating the customers like they were family has proven to be the key to our success. Born and raised in Monmouth County, Brian and his family remain a part of the local community.
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Simones Jewelry can make all kinds of repairs to your jewelry. There is no need to keep it in a drawer for no one to see. We can fix it so you can show it off once again. We take extreme pride in making our customers feel comfortable with our repairs and guarantee you will be happy with our work.
Simones Jewelry is dedicated to making sure you find the perfect piece of jewelry, no matter the occasion. Below you'll find all of our fine jewelry selections. Using our category, price, and brand filters, finding the perfect piece for any occasion has never been easier. Within each category, browse by metal, stone, and gender for an even more customizable experience.
Looking for a unique engagement ring or wedding band? We are experts in custom design. We are here to help your dream come true! Choosing an engagement ring is a big decision - it is a visual representation and constant reminder that you love your partner enough to dedicate the rest of your life to them.
The romance of a natural diamond cannot be matched: formed within volcanic tubes over billions of years of heat and pressure, diamonds are a gorgeous rarity that signify true love and affection. Diamonds are the only gems composed of a single element, carbon. Yet despite their homogenous chemical makeup, each diamond is as unique as a snowflake.
Reviews (23)
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Jolene Nilson
Jun 08, 2022
I find this jewelry store to be top notch in customer relations. I have been getting free batteries for my watch there for over five years, and I am treated like I am purchasing an expensive item. Counter people are very courteous and always smiling. I enjoy dealing with this store.
Constance Drogoul
May 30, 2022
What a wonderful place. The owners and staff are just lovely, the jewelry is interesting, and beautiful. The prices are fair and the workmanship on repairs excellent. They stand by what they sell and they helped me find creative solutions to reinvent older and broken pieces of jewelry. My daughters found this shop a few years ago and it has been our go to shop for all jewelry related needs, from gold chains to repairs, engagement and wedding rings. Friendly, warm and professional! A pleasure to stop by and take care of your jewelry or find something special.
Sarah Miller
Apr 26, 2022
The few times we've needed our rings sized or a gemstone has popped out, we've come here. This place is wonderful. The staff are all friendly and very helpful. Recently got a lovely Mother's/Family Ring and it turned out absolutely beautiful. We will always shop here for our jewelry needs
Suzy Zelich
Apr 20, 2022
Going to Simone's is Always such a Pleasure! I love that every time I go they steam clean my Wedding rings while I'm browsing! I have had rings sized and jewelry repaired, they are the experts! Lisa, Brian and the entire staff are so friendly and knowledgeable. The selection is beyond compare! Simone's is the place to go for Unique and Classic treasures!
Janice Breen
Feb 24, 2022
For years I was a customer at another well-known jewelry store in Monmouth County. When my beloved watch needed repair, that jewelry store could not fix it and recommended that I melt it down for the value of the gold. I was heartbroken. Then I took my watch to Simones Jewelry. What a relief. They fixed my watch and earned me as a customer. When I go into the store it is like reconnecting with friends. Warm, friendly, knowledgeable and expert in the field. Thank you Simones.
Nancy Phares
Feb 09, 2022
I go to Simone's Jewelers for all my jewelry needs. It is a beautiful store the jewelry selection is outstanding. The staff is great. I cannot say enough good things about this wonderful jewelry store. Nancy
David Moskowitz
Jan 23, 2022
Have been using Simones as our family jeweler since they were operating out of a stand in the Monmouth Mall 25 yrs ago! Brian, Lisa, and the rest of the staff are extremely professional and always a pleasure to work with. Have recommended family and friends to them for years. Will continue to be a customer for years to come.
Cheryl Schwartz
Jan 20, 2022
Brian at Simones's Jewelry recently assisted me with creating a new design and setting for my engagement/wedding bands. His knowledge and ideas were extremely helpful to me, as well as his excellent customer service and follow up. The finished product is amazing!
Janet R.
Oct 22, 2021
I came in to Simone's Jewelry today guided by the high recommendations of other Yelp reviews. After my experience with this store, I could not agree more with their high praise. I was actually heartbroken because I had lost the diamond stone in my engagement ring of 35+ years the day before, probably in a very large public swimming pool. After an hour of searching the pool, locker room and shower drains, the diamond unfortunately could not be found.

To make matters worse, I could not take off either my wedding or engagement ring because of finger swelling. I was left with an empty sharp-pronged engagement ring that only reminded of the loss. I needed to find a local jewelry store who could perform ring removal quickly and safely. The staff at Simone's Jewelry were friendly, kind, and sympathetic. Teresa, the co-owner, offered water and snacks.

She chatted with us while her husband, Brian attended to some other customers. A few minutes later, Brian took me behind the counter and was able to cut through the rings using a special jewelry saw and a guard for my protection. He made sure I was comfortable and not experiencing any pain. He deftly was able to liberate me from these tight rings. Brian recommended that I wait a while for my finger to return to normal size.

He said he would be able to repair and resize the rings when I was ready. He would not accept fee or gratuity for performing this task. I will definitely use this jewelry store again!
Michael Allison
Oct 22, 2021
I'm relatively new to the area and was recommended Simone's from a close relative who praised their customer service and reliability after going there for nearly a decade. All I can say is - WOW! I had a major ask to reduce the size of my custom and oversized wedding ring within nearly a week of the big day. The staff provided an exceptional experience, were extremely transparent and helpful, and within a matter of days had my wedding ring ready to go.

If you are reading this Simone's staff, thank you so, so much for all of your help to seal the deal on the most magical day of our lives! : Special shout-out to Brian for his incredible customer service and hard work.
Howard M.
Oct 13, 2021
Brian of Simone's jewelry has been helping me pick the most perfect fine jewelry gifts for every occasion for many years. You'll always feel confident and comfortable with your choices at Simone's. The selection is exquisite and the staff are expert and cordial. I recommend Simone's to everyone I know that's looking for the friendliest jewelry shop in Monmouth County.
Christine N.
May 14, 2021
After my prior review the owner Brian reached out to me directly to make up for our prior experience. He asked me to give the store another chance and I'm so happy I did! He created an absolutely beautiful piece that my daughter designed in memory of her father! He truly listened to all her design criteria and created a unique piece that captured exactly what she wanted! Here's to second chances!
Annmarie S.
Mar 26, 2021
The most reliable, knowledgeable and genuinely friendly jewelry store owners/managers/staff that exist. We live several hours away and continue to shop here and always recommend Brian & Simone's. Don't trust me- check them out for yourself. Exquisite jewelry, always a step ahead in styles and convenient location. Love Simone's!
Marie C.
Jan 01, 2020
Simone's is our go to jewelry store. Brian and his staff are honest, warm and friendly. It feels like visiting friends when you enter the store. No high pressure sales pitch. They work within your budget and strive for meeting or exceeding your expectations.
Nick V.
Dec 11, 2019
Amazing service! Highly recommend! Brian was such a great help with creating a beautiful engagement ring. He was always available to answer any of my questions by email and phone. His knowledge and expertise eased any concerns I had. This will be one of the best customer service experiences you will ever have!
Gina S.
Feb 01, 2019
Simone's is a local family run business. Brian is the nicest jeweler I have ever worked with. He is honest, very knowledgeable and does not pressure you to buy. I recently had 2 pieces made and Brian and Lisa worked with me to achieve exactly what I wanted. For excellent quality, beautiful and unique jewelry and customer service with a smile visit Simone's you'll be glad you did!
David B.
Sep 03, 2018
One of the best jewelry stores in Monmouth County! Family run business that is super helpful and they stand behind all their sales for over 25 years!
Carly G.
Oct 10, 2017
This is definitely a hidden gem! (Pun intended!) I bought my husband's wedding band here and the staff was great helping me stay in budget. My husband wound up losing his wedding band and I had to get him another one. They had all my information saved so it made the process much easier than I'd thought it would be! I'm not a big jewelry person but this is definitely my go-to jeweler!
John G.
Jul 25, 2017
We have been customers at Simones Jeweler for many years. The quality of service combined with the beautiful jewelry has not changed at all. Brian, the owner, is the most honest and reliable jeweler we have EVER worked with. We have so much faith in Brian that we make trips from Florida whenever we need great quality jewelry.
Steve M.
Apr 26, 2017
Took three watches to Simone's for new batteries. Upon returning home my Raymond Weil watch didn't keep up on advancing the date and the crown turned with difficulty. Took it back. After a few days was told it was operating properly. Picked it up. After a few weeks the watch was still not keeping date. Took it back. This time I was told a "wheel" was broken inside the watch and it would take $85 to repair. Picked it up. I'll have the watch repaired elsewhere.

Not a positive experience and 100 miles in four trips and I still need to pay to repair the watch. Just received a call from a local watch repair shop. The plastic stem was broken, the broken piece lodged in the watch gears and the entire movement needs to be replaced. When Simone's replaced the battery this was the first time the watch was opened and the watch worked perfectly until that time. Simone's Jewelry has denied any culpability.
L. S.
Mar 07, 2016
Absolute best customer service for jewelry in Monmouth County. Completely honest (they have told me to go other places for certain items), stand behind their work, and incredibly helpful. Why go anywhere else?
Israel H.
Aug 10, 2014
The service here was very nice. I came here to get my watch battery replaced and turns out it wasn't my battery. However, they offered to have it analyzed and would let me know the cost. I was called back on the day they stated and was told, its fine but a certain motion isn't working. So I only had to pay for the battery. However, it seems that the watch is not OK and does just stop. they said to fix it would cost more than 2/3 the cost of the watch and was not worth it. They used their watch repair person, so it wasn't their analysis, but were gracious enough to tell me, its just not worth spending the money. I like honesty.
Lisa M.
Nov 30, 2012
I've been buying all my jewelry from Simone's for years, best quality and prices and an incredibly helpful & knowledgeable staff!