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Smart Jewelers We specialize in lab-grown diamonds. We are saving the earth one sparkle at a time. A lab-grown diamond is equal in every way to one that was created in the earth over thousands of years. A lab-grown diamond is no less identical in physical makeup to a mined diamond than a plant grown in a greenhouse compared to one grown in your yard. Stop by our store to take a glimpse of the wonderful designs and stunning diamond engagement rings available at Smart Jewelers. Choose from our newest and expanded collection of designer styles including matching his and her wedding rings.
Services
For years, Smart shoppers have turned to Smart Jewelers for their Jewelry needs and desires. Here you will discover the warmth and friendliness of a close-knit, family-owned operation in a beautiful showroom that features a large collection of Jewelry. All our Jewelry is competitively priced. Our custom Jewelry department is second to none.
We offer battery replacement for most watches while you wait. When it comes to your fine jewelry, we offer expert repair, as well. This includes repairing or replacing chains, fixing clasps, jewelry polishing, remounting and replacing valuable stones. We can rhodium plate (whiten) your yellow gold jewelry while you wait.
A lab-grown diamond is equal in every way to one that was created in the earth over thousands of years. A lab-grown diamond is no less identical in physical makeup to a mined diamond than a plant grown in a greenhouse compared to one grown in your yard. In its report issued in 2008, The Federal Trade Commission (FTC) stated, "Laboratory-created gemstones are defined in the Jewelry Guides as stones that possess essentially the same optical, physical, and chemical properties as mined stones."
Reviews (23)
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Elsbeth Miller
Jun 05, 2022
I bought my first Rolex in 1976. Joel was a young jeweler at the time and was so much more than a salesman. He made it possible to purchase my Rolex! I've gone back to him with any jewelry issues, always with a great outcome! When my son graduated with honors from The University of Chicago, the only Jewelry Stores. I would consider for my son's Rolex.
Janice W.
Nov 05, 2020
Joel and the entire team are so helpful. After my mother passed away Joel assisted me with her jewelry. I sold gold and silver to him, had many pearl necklaces restrung for family members and got advice on how to proceed with other pieces. COVID protections are in place. I highly recommend them.
Josh B.
Sep 25, 2019
Purchased a very expensive watch from this business at the previous location in 2011. The watch came with a voucher for 3 free battery changes. When I presented the voucher for the third battery change, they refused to honor it, and charged me for the battery. Be careful where you buy expensive products!
J. B.
Sep 12, 2019
Bought my watch here 20 years ago. Great family run business! I remember them Devon Avenue.
Roscoe R.
Jun 14, 2019
Bought rings, watches, and a lot of gold items back in the mid 70's and all were of excellent quality. I knew them when they were on Lincoln Avenue, and they moved to Devon and now Northbrook. They are professionals who treat you like family.
AirmanBrown
May 08, 2018
I'm genuinely not a person to give a company a one star rating since i'm a small business owner myself, but with all humility and truthfulness I never in my life experienced this level of unprofessional-ism from a salesman in my life. I simply browsed on the Smart Jewelers website to design an engagement ring and sent an email inquiring about the warranty, return, and service policies (information that was not readily available on their website).

I was responded to rather swiftly by a gentlemen name Joel to contact him via phone to discuss my question. The next day I was called and Joel responded to me asking what questions did I have about the engagement ring set. I simply asked about the policies listed above and he responded in a condescending way "what do you need to know about the policies" " what warranty", "what are you asking for", "we don't have a return policy all sales are final". Joel A. Kagan does not know the first thing about customer service.

He was very brash and condescending and did not create an environment where the customer would want to spend a significant amount of money to represent one of the biggest decisions you will make in life. Additionally, this company has no warranty, return, or any policies regarding customer service. I say beware because this place feels like a bunch of con artist who dictate their way into a sale. The only positive light about this company is the sweet receptionist who answered my first phone call.
Aaron H.
Sep 19, 2017
Joel was amazing in helping make the perfect ring for my fiance. His customer service was top notch and he was helpful and informative throughout the process. I couldn't have been happier with the product as well and would recommend him over any of the stores downtown from both a value and service perspective. We will be back for any future purchases!
Union A.
Nov 27, 2016
First time shopper at Smart jewelers, Denise and her staff were great!. Bought a nice watch at a great price, This review is based primarily on the friendly service and no pressure. will be back again!
Jordan Simon
Oct 05, 2016
This is the only spot I get my watches worked on. Highly recommended. Excellent work by true professional.
Jennifer P.
Jul 07, 2016
Just got a finger mate and added diamonds to my wedding ring. They made it easy and fast. Plus I love my ring! Will be coming here for all my custom jewelry needs. You should too! I also feel the pricing was fair and straight forward.
Dave H.
Mar 25, 2016
Laughably poor customer service, rude employees, overpriced merchandise. Don't waste your time.
S. C.
Jan 06, 2016
Years ago, we had the good fortune to connect with David at Smart on Devon. He took the time and effort to teach our daughter about watches while showing them. From the least expensive of their quality watches to the highest priced, he never rushed her, explaining all brands. His great customer service resulted in a sale, though somewhat modest. However, as our daughter's career moved forward, she bought other watches at Smart. Ebel, Cartier, and Rolex. You're thinking, "What has this to do with Smart Jewelers in Northbrook?" I'll tell you.

Though their location and focus have shifted a bit.ie there are less watches and more beautiful jewelry in their lovely store - what has not changed is their service and expertise. I drove a long way to drop off an Ebel watch to have the battery changed and water tested. They were very careful in taking it in and writing down the serial number of the watch, design, etc, to identify it.

I requested a quick turnaround because of a personal timeline. I was completely surprised, and very appreciative when they called much sooner than expected to let me know the watch was ready for pick up. There are many Jewelers to choose from in the Chicago area. Any of them can sell you jewelry and watches. However, if you are looking for something more.people who have been in the jewelry business for decades, who have the knowledge and connections to provide you with the fine, quality jewelry you desire, go to Smart. They can also address your repair needs. 'Smart' jewelers is aptly named - their salespeople are smart, and you'll be smart to stop in.
Dan S.
Jun 17, 2014
Like many of the people writing reviews, I am very surprised anyone is giving Smart Jewelers a bad review. I appreciate the time they take with educating you about your purchase and Joel is fantastic. Also, I have had repairs done here and they always do great work.
Juan R.
May 29, 2014
I was referred to Joel at Smart Jewelers by a friend. I was shopping for an engagement ring and had already met with a couple of other jewelers before meeting with Joel. The service I received at Smart Jewelers was appreciably better than that I received at other jewelers. I was also impressed with Joel's advice and recommendations. Other jewelers gave me false or misleading information, attempting to make a sale.

Not Joel. I researched and fact-checked all the information I was provided and Joel's was the only one who was 100% on point. That sold me on Smart Jewelers. If you're buying a diamond ring you want the peace of mind that your jeweler is knowledgeable and trustworthy. A few months after purchasing the engagement ring I brought my then fiancee, now wife, to look at wedding bands.

After working with Joel on an engagement ring and his/her wedding bands, I can tell you that his goal is to help you find the best jewelry for your budget. Joel takes the time to make sure every last detail is perfect. He genuinely cares about making his customers happy and treats them all as if they are his family. My experience with Joel and Smart Jewelers was wonderful. I highly recommend them and would most certainly do business with them again.
Arelys A.
Aug 02, 2011
If I were writing a review solely based on the jewelry, I'd give them 5 stars. However, it's the people that work there that truly make the experience. My mother and I have purchased a few things from this store and are definitely happy with our purchases. However, there is the rudest woman working there! There have been a few times where my mother has been looking at some jewelry and the woman has made snide remarks about how she can't afford them. She'll point her in the direction of cheaper jewelry and makes these faces where her eyes roll and she feels like she's wasting her time showing us expensive jewelry.

Guess what? We can afford it and my mom bought one of the rings that the woman didn't want to show her. I hate when this happens. People at high end stores too often think that THEY are high end people but they are actually employees that are simply there to show merchandise to potential customers. Show a little respect.
Rebecca L.
Feb 07, 2011
I think these bad reviews are probably not telling the whole story because I can say with 100% assurance that Smart Jewelers is the best place to get beautiful jewelry in Chicago. My engagement ring, wedding band, and 1st anniversary earrings are all from here. They are totally gorgeous and I can't imagine getting a better quality diamond for a better price. Also, Joel, the owner is wonderful.

He is so friendly and nice to work with, always coming to give me advice when I am trying to decide on a piece of jewelry. I was totally overwhelmed by the wedding band selection and he steered me in the right direction. I also stop in at least once a month to get my jewelery cleaned and they never charge me and are super nice. So my diamonds sparkle like crazy.

Last month I stopped in to get my grandmother's watch a new battery and to have it taken in, and they didn't charge me for that either. Truly, Smart is such a wonderful place to do business. I can't say enough good things about them.
Frederic H.
Feb 25, 2010
I was refered to Smart Jewelers in 2005. We walked in and were greeted right away. The owner was walking passed and stopped to see if we had any questions. He also arranged for a sales person to assist us. We did buy a watch that day, and returned a few months later and purchased a second watch. We have continued to do business with Smart because of the Great customer service.

After reading a review about not getting great or nice service, I was shocked. They continue to offer great service when we have been in the store. They are more then fair with the pricing, ( I have shopped them ). They stand behind what they sell and offer good service after the sale. Great folks and and great products.
Scott B.
Dec 30, 2009
I'm shocked by the bad reviews as well. I received a Baume & Mercier watch for Christmas, and it needed a few links taken out. The sales lady, Fran was very friendly, w/o being pushy. When the watchmaster brought my Baume out to me, he even took the time to explain the watch, in detail, and educate me on things to preserve the quality. In addition, when the weather warms, and I need a link placed back in the band, Fran mentioned to bring it in for an adjustment at no charge. 5 Stars for customer service. When I look at a new piece of jewelry here in the near future, Smart Jewelers will be my first stop!
Emily S.
May 11, 2009
I took my Cartier watch in for repair at Smart Jewelers. The woman behind the counter told me she would not repair my watch because it was a fake! I freaked out because it's a $4,000 watch. I then took my watch into Cartier for repair. Well i turns out the woman at Smart Jewelers was dead wrong. Smart Jewelers are dealers of Cartier watches they should know a real Cartier from a fake one. I will never step foot in that store again. Their staff has no knowledge of fine Jewelry
David G.
Oct 24, 2008
Wow, I'm really surprised by the bad reviews! Every time I have been there, they have been sooo nice and friendly! I'm wondering if people were at the wrong place? Anyways, try it out for yourself!
Seth M.
Apr 11, 2008
I have been to Smart on 3 occasions to get watches fixed and each time they were rude and patronizing. In my humble opinion every visitor to a store is a potential customer, which they dont share. The visit yesterday was to get links taken out of a swiss army watch, which they refused to do because they hadn't seen the style that I have and made me feel that it was not a legit model. I then went to Lincolnwood Town Center, walked into the first watch/jewelry store and they quickly removed the links with no attitude. I will never go back to Smart.
Dianne G.
Apr 23, 2007
Two big thumbs down to Smart Jewelers. I went in a two different occasions, once browsing for a piece of jewelry for myself. The second time to get my watch battery changed. I was disappointed they couldn't re-pressurize my watch to remain water proofed. I expected a little more out of a neighborhood jeweler than I would for a department store. But more importantly, the customer service was really lacking. Both trips no one acknowledged me - not even a hello.
A. W.
Oct 26, 2005
This is a hidden little jewelery shop, but its something do definitely check out. They have lots of unique items here and the customer service is great! Its probably best to make an appointment before going here so that you can get one-on-one attention as you pick out your jewels!