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Sparrowood Jewelers Locally owned and operated since 1989, we are a small business in Raleigh where we get to truly know our customers! Meeting your shopping, repair and watch needs and exceeding your expectations. Ranging from fashion, to custom, to our incredible estate collection.
Services
Who we are - Sparrowood Jewelers opened in 1989 with the dream of creating a customer oriented jewelry shopping and repair business. Too often customers have been sold to, rather than listened to, the founders, Jo Sparrow and Henry Wood wanted to change that. Not only would they provide beautiful pieces of jewelry, but exceptional service as well.
Our typical turnaround time is 7 days, and we will thoroughly clean and inspect your jewelry in addition to documenting it's value. Times may vary depending on time of year and number of appraisals needed. We accept walk-ins Monday-Saturday. We recommend you call or email us if you have specific or unusual questions like estate assessments, these requests might take more time or require a special appointment. We have diamond and metal testers in house and a jeweler who can answer almost all of your questions!
Reviews (23)
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Conover K.
Feb 18, 2022
Jo Sparrow is an amazing person. She will go the extra mile for her customers. I've used their services several times now over the past 5 years. Most recently, Jo sold an estate watch for me that I had never worn. It was of no use to me. The transaction was quick. The other ladies that work there are delightful, too. They're very personable while being professional at the same time. And their jewelry is a work of art. I wouldn't go anywhere else.
Stephen Cook
Dec 14, 2021
Very knowledgeable, super helpful, fair prices. Thrilled with the engagement ring and custom wedding bands they made for me - very patient and attentive to detail. Cannot go wrong with Sparrowwood!
P. L.
Aug 08, 2021
This jeweler was fabulous and professional. Helped me create a custom ring for my sweetheart. Queer-friendly (unlike some other jewelers I visited in the Triangle area). Grace was awesome, patient, and so very helpful! Thank you!
Bill Davis
Jun 28, 2021
This a small shop, but unparalleled in quality and service. If you want it, Jo can find it or probably make it. I personally won't go anywhere else for real jewelry. I discovered this place when I went in there when I lived nearby in 1991, but now I'll travel a long ways to go to Sparrowood when it comes to the important pieces, or even just to find something fun for someone. it also is good to know and trust your jeweler as life goes along!
Madison Kelley
Jun 25, 2021
My family has been going to Sparrowood for over 20 years, and they have always been incredible at what they do. Jo and Grace worked so hard to make sure that my engagement ring was everything I imagined and more, and did it all within our budget. They were always available for any questions I had and sourced BEAUTIFUL stones to build the ring of my dreams. I am in love with the ring we ended up with and can't wait to wear it for years to come. I cannot express how thankful we are for Jo and Grace.
Vickie Price
Jun 17, 2021
Have bought many items from Sparrowood over the years and they are terrific. Pricing is competitive, white glove service and the ability to design pretty much anything you want. I would not make a major jewelry purchase without checking here first and I don't even live in Raleigh anymore!
Ruth Cooper
Apr 17, 2021
I was referred to Jo by another jeweler who recommended Jo to me because of her willingness and success in being able to do a appraisal on my jewelry. I was very happy with the appraisal and placing them on consignment has been a very rewarding experience. The communication and follow up has been very prompt and professional. I highly recommend Sparrowood Jewelry for your jewelry needs. Support this small business.
Jon Johnston
Apr 15, 2021
Would go here a million times over the chain stores! Friendly and trustworthy. Happy to shop at such a great place.
Jacob Jewell
Jan 19, 2021
Everything you could want from a local jewelry shop. Their customer service is top notch and they will remember you for months and years to come.
Barrett C.
Feb 18, 2019
If you're searching for a jeweler to craft you something beautiful, unique, and truly special, then look no further. Sparrowood quickly outshined the multitude of churn and burn diamond stores in my search for an engagement ring and made choosing them a no brainer. The staff is wonderful and really cared about accommodating my needs for a custom made ring using an unconventional design and a stone I already owned.

They took the time to identity the vintage of my diamond and sought out other complimentary stones to match the cut for a reasonable price. The casting was superb, and the ring came out spectacular. Please use them if you want something that completely stands out from the crowd. Shout-out to Jo and Deb for the incredible work.
Stephen J.
Dec 26, 2018
Highly recommend this place. I shopped a couple of other places in the Raleigh area that felt more like a car dealership. Deb was patient with me as I changed my mind multiple times because I had no idea what I wanted. In the end I got an amazing engagement ring and my fiance is very happy.
Sonya J.
Aug 15, 2018
THANK YOU Sparrowood Jewelers! I really wanted a unique wedding band so I stopped by one afternoon after seeing a photo on instagram of an amazing ring their custom jewelry designer, Audrey, had created. I met Deb when I came into the shop and she picked up on my style almost immediately! Over the next few weeks she and Jo helped me create the wedding band of my dreams using a mix of new stones as well as several worn by my late mother.

When my fiance came by the store to see the design, he loved it so much that he decided to have his band custom made as well. Our rings turned out absolutely stunning! Audrey is truly an artist! I am so thankful we found Sparrowood not only because the entire staff is helpful, honest, knowledgeable, and patient but also because they really treated us like family.

I could go on and on! I have since ordered an anniversary band and can't wait to have another unique piece made at some point in the future! Thank you for everything Jo, Deb, and Audrey!
Billy D.
Jul 25, 2018
Our go-to resource. They have repaired watches including a movement replacement on an elderly Luminox for which Luminox said no relacement was available, innumerable batteries, watchband pins and ring cleaning and inspections. As attractive as their display of unique in-store jewelry pieces is, we were wowed when they redesigned and custom built a ring to replace one we lost. Very reasonably priced for the stones and craftsmanship of their creation. If you have a design in mind, do yourself a favor and ask Gretchen about it. Highly recommended!
Drew H.
Jun 10, 2018
Excellent. I recently worked with Jo and Deb to purchase an engagement ring and couldn't believe how much fun I had throughout the process. They prepared for our initial meeting by having a number of loose stones and settings ready for when I came in. Jo took a ton of time educating me about diamonds and showing me different stones; I really felt like I could trust them which was important to me on such a large purchase.

We didn't find the perfect stone that day, so Jo and Deb worked with me over text and phone, sending me updates when they found what they thought would be the right fit. They really went the extra mile and I couldn't have asked for a better experience. Highly recommend.
Brent N.
Jun 06, 2018
Recently purchased an engagement ring from Sparrowood Jewelers and had the best experience! Deb and Jo we're extremely helpful and were also awesome about letting me take my time and find exactly what i wanted. Good news is my fiance also loves it! I couldn't imagine a better experience. A+ Customer Service A+ Value
Elizabeth Jarman
May 20, 2018
Jo and her team built the most amazing pendant from scratch for my mother at Christmas! They were so patient with the design process and it turned out amazing. The design process was seamless. I would highly recommend Sparrowood Jewelers for all your jewelry needs. no job is too small or too big. It was such a great experience with positive outcomes and I can't wait to use them in the near future. I love supporting local business' that provide quality products.
Maureen W.
Feb 27, 2016
Thank you Jo and team for helping me create something so special for my daughter's 21st birthday. I had no idea how to approach the task, I just new that I wanted to take the ring her dad bought me and have it reset to something special for her 21st birthday. With very little to go on, you and your design team were able to create exactly what was in my mind.

The ring is better than I could ever imagined it to be and you made the process so easy. I appreciate the email updates and photos through out the project. She will cherish it forever. You and your team really take service to the next level. Thank you Maureen Wainwright
Natalie S.
Oct 07, 2015
Incredible place with people who will go above and beyond to help you find exactly the piece you're looking for. After a mishap with the shipping for my wedding jewelry, Deb helped me find and order a bracelet three days before our wedding ceremony. Not only that, but since our wedding was out of town, she overnighted the jewelry to get it there in time and coordinated a pick up with one of my friends who was still in town when it arrived. I couldn't be more pleased with the bracelet and, even more so, overwhelmed with her willingness to go help me track something down within such a small timeframe!
Anila Y.
Feb 23, 2014
Woohoo small businesses! I have this gold chain that I never take off--I've been wearing it for the past five years and it broke for the second time recently. I called in and the sales associate told me it would probably be about $25 to fix the broken chain, which was amazing because, when I went to the retailer of the gold chain, they told me that it wasn't fixable and I would have to buy a new chain for over $100.

When I went in, after they observed the chain, they concluded price was $25 as predicted. They told me it would be a maximum of 2 weeks, but probably less. They kept their word of having my chain ready in 2 weeks despite the "snowpocalypse" that occurred in the interim. Based on my observations while at the store, the staff all seem really friendly, enthusiastic, and knowledgable. I'm just really happy that they do jewelry repair for such a reasonable price.

I don't want my gold chain to break again, so I won't say I can't wait to come back, but in the event that I do need more jewelry repair, I have found my people!
Ryan M.
May 07, 2013
Highly, highly, highly recommended. Earlier this year, I wanted to start shopping for a diamond engagement ring, but had no real idea where to go. I consulted yelp and spent a few weekends visiting the favorably rated stores in the triangle, and pretty quickly I decided that I wanted to give this store my business. I worked mostly with Gretchen and Jo, and right off the bat, got a great vibe from them. Engagement ring shopping can be a rather daunting task, but they really helped me feel comfortable every step of the way.

Their small store really leads to highly personalized care, which is above all else, extremely honest and helpful. They were upfront with their goods (no deception, no rushed decisions, open dialogue) and never tried to pressure me into going above my budget or beyond what was necessary to create a stunning ring. They also really took care to listen to what I was going for, and captured exactly what I thought my girlfriend (or I guess now, fiancee) would want. Realistically, I have no complaints or criticism to offer.

Their selection might be slightly smaller than some of the other, larger stores, but if you let them know what you're looking for, they will bring it in for you. In my case, they only had a few diamonds in the size/price range I was looking at the first time I came in, but when I came back the next time, they had brought in many more in that range for me to take a look at. Similarly, for the setting I was looking for, they had a few examples in store, but ended up ordering a different one specifically for me, after they had gone through the books and selected a few that matched my criteria.

In the end, I couldn't be happier with my purchase. The price was right, the ring is absolutely beautiful, and the experience was rather enjoyable. My fiancee loves her ring and has gotten nothing but endless compliments from her friends and family. This store is really (no pun intended) a diamond in the rough, and it is definitely worth a look if you are interested in having a more interactive and personal experience. (although if you really just wanted to just run in and get it over with, I'm sure they would be capable of that as well)
Michael H.
Aug 18, 2012
Sparrowood Jewelers ROCKS. This was the fourth jeweler I went to for engagement ring shopping and it was by far the best! Jo was the best person to talk to for information and for her honest opinion. I wanted an emerald cut stone and she brought in 7 stones for me to view. She was very patient and allowed me all the time I needed to choose the stone with the best look.

She then helped me understand the differences in wear for platinum and white gold. In all, Jo made the whole engagement ring shopping an absolute pleasure. My fiancee and I went back to choose our wedding bands and got the exact same service and attention to detail. I cannot say enough good things about this store, and I would happily choose them for anything in the future!
Valerie W.
Jun 30, 2012
Sparrowood Jewelers is the place to go if you want personal attention and amazing service. My husband bought my engagement ring there after finding out that my parents love them. The ring is stunning! Gretchen helped him pick it out and then we went back and she helped us to pick out our wedding bands. They do have a small selection there so I told her what i was looking for and she found me exactly what I wanted for a great price. The service is really top notch and my husband and I will forever be thankful and loyal to this jeweler.
Chris K.
Feb 22, 2010
When no other jewelers in the area would help out on short notice, Sparrowood stepped up, saved the day and did an outstanding job. The staff are not only friendly, they take an interest in the stories behind each jewelry repair, purchase or custom order. Everyone there is very knowledgeable, and their goldsmith is outstanding. I can't recommend them enough.