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For over fifteen years, Swanson Diamond Center has been one of the most trusted names in jewelry in the Auburn region. We are a well-founded jewelry store that has grown with our community from a tiny store to a multiple brand jewelry retailer. We have served generations of families as their trusted jeweler for brilliant diamonds, pretty fine jewelry, elegant watches, treasured presents, custom made styles and expert jewelry repairs.
Reviews (9)
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Jasper Johnson
Mar 31, 2022
Very knowledgeable and customer oriented bunch. I felt very appreciated as a customer, and I [will] be back.
J. P.
Dec 28, 2020
Swansons was able to create my fiance's dream engagement ring and wedding band based on pictures of rings that she had shown me. On top of that, they were able to stay under my original budget. Would highly recommend.
Brendan Monroe
Feb 13, 2020
Mine is likely the story of many a man. Looking to propose to my girlfriend, I stumbled into Swanson Diamond Center with no idea of what kind of ring I was looking for. Thankfully, Vince walked me through it. I ended up with a beautiful rose gold ring and the staff at Swanson Diamond Center could not have been more helpful or accommodating to my needs and price range.

My girlfriend was thrilled and the proposal could not have gone better. For fair prices, a terrific selection, and a wonderfully helpful staff, I highly recommend Swanson Diamond Center.
Daria Monroe
Dec 20, 2019
I was so pleased with the quality of service and product when I purchased a special gift from Swanson Diamond Center. I will definitely buy from them whenever I need a special piece of jewelry. Thank you, Swanson Diamond Center.
Jackson Moore
Apr 11, 2019
Bought an engagement ring through Swanson's. Vince and Mark did a wonderful job throughout the process working to find the perfect ring within my budget. Their 5* customer service matched the quality and pricing of their products.
Mark Barber
Feb 13, 2018
I purchased an engagement ring from here and I also order the warranty through swansons from Lloyds of London. Swansons is extremely well priced and very friendly. They will be getting all and any of my jewelry business! They are very upfront and honest and they truly make sure that you are happy
Meredith Frye
Feb 02, 2018
I stumbled on Swanson's during the holiday rush and needed a pendant reworked with new stones to replace others. Not only was it done quickly, but it was perfect and reasonably priced for the service. At the same time, a friend who had a 22k ring that needed resized had a similar experience. Other jewelers has said they wouldn't work on such high karat gold and were too busy around Christmas. I'm headed back there to get a new piece appraised. Thanks, Swanson's!
Spencer Fields
Dec 23, 2017
I bought an engagement ring for my now fiancee through Swanson Diamond Center and had an incredible experience. Vince is great to work with and made the whole experience easy and smooth. Would highly recommend!
Miranda Newman
Dec 08, 2017
I had a family ring that needed some serious work (replacing a bunch of prongs, etc.). The staff at Swanson's were so polite and professional AND they did an absolutely incredible job repairing the ring. I would highly recommend Swanson's!