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We help customers create brilliant combinations of style and personality by doing three things expertly: carefully selecting an outstanding inventory, educating our customers about how to make the best jewelry choices for them, and providing a lifetime of outstanding care for the jewelry after it has become part of our customers' collections. The foundation of our success has been relentlessly seeking out the best sources for diamonds, other stones, and settings.

Whether they are deciding between stones, settings, or styles, we plan our inventory so that customers can make as many examinations and comparisons as they need to be fully confident in their purchase.
Services
With a rich history and vast knowledge in jewelry design, manufacturing, sales, and service, Tobin Jewelers is a family name you can trust. Our goal in every client interaction is to understand precisely what our customer wants, create something beautiful, and help you find exactly what you are looking for, all while staying within the boundaries of your budget.
While many jewelry stores outsource their jewelry repairs, at Tobin Jewelers we provide in-house services. By doing so, we ensure that the expectations of our customers are attended to with care, while adhering to our strict standards and proven practices. We are skilled in traditional and modern jewelry repair techniques.
At Tobin Jewelers, we have refined a unique method of assembling the highest-quality inventory of diamonds. No matter what diamonds our customers decide on, they walk away with the level of quality an expert would choose. How can we promise that? Simple - we select everything personally using generations of experience, and we only select stones that we would wear ourselves.
Three generations of excellence in quality craftsmanship and outstanding customer service. At Tobin Jewelers, we want you to love and cherish your diamond jewelry. That's why we offer special benefits to those who come to us to purchase one-of-a-kind diamonds. When you purchase a diamond at our New Berlin or Mequon showroom, it will hold its value - for life.
Reviews (13)
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Christine Komondoros
Jun 25, 2022
I know this is a bit long but details are important when you've been taken advantage of. I took my gold ring with diamonds and the marquise cut black jade stone (intact) that had come out of the setting, to Tobin's Jewelers to be reset. A few days later I was told they could not use the jade stone, and could insert a black onyx stone in its place.

I approved the use of onyx, trusting what he told me. When I picked up the ring and asked for the jade stone back as it is valuable, I was told they threw it away. I filed a police report and their story changed, saying the stone was crushed (it wasn't) and could not be used, so they threw it away. Why would anyone take a crushed stone in to be reset in a ring?

Now they say the jade was too worn and that they gave it back to me (they didn't). After that experience I questioned the repair I had taken to Tobins 11 months ago. I had a family heirloom, my mother's antique gold baby ring, missing the small ruby that was lost many years ago. I paid $472 (I have the receipt) to have a new ruby put in the baby ring and two prongs repaired.

This was a gift for my great granddaughter, who shares the same birth month as her great great grandmother, born in July 2021. I took the ring to an independent gemologist for appraisal and my fear was confirmed, it is a fake ruby. It's embarrassing to admit I was scammed but if it helps someone avoid a similar fate then it's worth sharing my story.

I have yet to hear from Tobin's to resolve the concerns. If you want to shop local, go to Paul's Jewelers. Detailed receipts, pictures, description of work to be done, fair and honest pricing, superb customer service, licensed/certified gemologist and goldsmith.
Valerie Bakic
Jun 11, 2022
In 2017 I went into their New Berlin store. I hadn't worn my wedding ring in well over a year due to weight gain from my first child. I went in to ask them to size my ring. The older lady that works there told me that if she sizes it, it will fall off when I lose weight. I said that I haven't been able to lose weight and she said "it's not our fault you can't lose weight" and refused to resize my wedding ring.
Ronald Groeschl
Jun 09, 2022
Wonderful service and advise. Very complete and professional in all aspects of our needs, from repair, evaluation and purchasing.
Jeff J.
May 07, 2021
I have shopped at Tobin Jewelers for many years. The staff is attentive and super helpful. No pressure! I will definitely return again and recommend them to all my friends and family. Keep up the good work.
Jay Sandlow
Apr 17, 2021
Brought a small gold chain in for repair. They were very helpful and said that they would do their best, as it was pretty thin and they were concerned that the repair would show. No concern! The repair is flawless and nearly invisible. Moreover, it was done quickly and for a reasonable price. I would recommend them, especially since they are a family-owned business.
Marissa Harrington
Apr 01, 2021
Tobin Jewelers does a fantastic job! Last summer I lost my engagement ring in a house fire and Steve and his staff helped me to find a replacement/upgrade that was beyond my expectations. I get nothing but compliments on my new ring.
Elizabeth Angresano
Jan 07, 2021
My husband and I had a number of projects, including appraisals, repairs, and jewelry designs. The staff's courtesy, communication skills, and wide range of expertise contributed to a pleasant and satisfactory experience.
Ryan Reisner
Mar 13, 2020
Have been doing business with the Tobin family for years and it just keeps getting better. Bought my engagement ring, wedding rings, and a nice diamond bracelet from this location. The service and true genuine care they provide is outstanding. The knowledge on diamonds and jewelry is expert level as well. Love this place and the people!
Jacque E.
Dec 11, 2018
Every time I've been to Tobin's, I'm impressed at their exceptionally friendly and knowledgeable staff. I would highly recommend Tobin's to anyone looking for a positive experience selecting a quality piece!
Levi S.
Sep 29, 2017
I walked in with my girlfriend, looking for engagement rings. Both Jenny and Ashley were extremely helpful. Tobin has a very professional environment. I learned a ton about rings and diamonds. I highly recommend this place.
Nobuko Thomas-Lord
Feb 12, 2016
Several years ago, we were looking at starting an add-a-pearl necklace for our newly born niece. Naturally, we went to the jeweler we were using, and after years of loyalty, we were treated poorly by the owner. Due to this treatment, we opted to find a new jeweler. We went to Tobin's because it is located in the city we live in. Our first experience was warm and welcoming and every visit since has been the same. We are extremely pleased with Tobin's work, products and customer service. I recommend them to everyone who is looking for jewelry or jewelry repair.
Lori McFadden
Nov 05, 2015
My favorite jewelry store! Everyone in the store is knowledgeable and patient. They are very helpful in finding just the right item -- from a gift for a special friend to a special gift for yourself! Tobin's selection is amazing. There is something for everyone in all price ranges. And beyond everything else Tobin's has to offer, they are very honest and caring people. A great team to work with. I wouldn't go anywhere else! Fantastic jewelry in every price range and fantastic people!
Aj P.
Aug 05, 2015
I had a great experience at Tobin Jewelers. Great selection, warm and welcoming store. Steve and his staff were very helpful about educating me on all the different aspects that go into buying a diamond. I felt very informed and very pleased with the service and the product!