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Tuel Jewelers was established in 1945 by Certified Watchmaker and Jeweler, Roy P. Tuel, as a watch repair shop taking in mostly Railroad Watch Repair and Certification. As the years past, Tuel Jewelers expanded into a full service jewelry store offering watch, jewelry and silver repair along with retail sales.

Tuel Jewelers and its associates are members of Jewelers of America (JA), Virginia Jewelers Association (VJA) Gemological Institute of America (GIA) Alumni Association, GIA-Washington, DC Alumni Association, Horological Association of Virginia (HAV), and National Association of Watch and Clock Collectors (NAWCC).
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Jewelers of America is the national association for the retail jeweler, with more than 10,000 members nationwide. Part of JA's mission is to provide consumers with information and education about fine jewelry. A JA professional is easy to find - just look for the jewelry store with the distinctive blue J in its window or showcases, along with the current year.
No other gemstone lights the imagination and captures the heart more so than the diamond. Born of fire deep within the earth, diamond has for centuries been the world's most treasured natural element. Representing wealth, status, romance and love, the diamond is truly a precious thing. Selecting the right diamond is no easy task.
Reviews (18)
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Chaz B.
Apr 26, 2022
Charged a premium price for a half repair. Just needed the original tiny screw for a random watch. Screw came is shiny not matte. Not a bit deal but the cost was to replace original. Really lovely lady. Just not a value. I will go back, just be specific about my repair.
Marisa Vrooman
May 08, 2021
I took my young son there to buy his first gold chain. He'd been saving up for a very long time. Mary was incredibly kind, patient, and let him find the piece that really spoke to him. She even included a lovely box for storage and showed him how to keep his necklace clean. He's been following her advice diligently ever since. The knowledge and care that Tuel offers is a true gem in our small city. Bonus - we got to pet the little Frenchie!
Stephen Wilson
Dec 14, 2020
Great customer service. I had a table clock that had died and couldn't change battery myself. They did it in 15 minutes for a very fair price and guaranteed it for a year!
Rose Avante
Dec 01, 2020
Store owners did not wear masks and mocked us when we politely asked them to wear one. It's unfortunate as we wanted to support a local family-owned business. Will not go back again.
Emily S.
Jul 02, 2020
I needed to have a ring re-sized and I'm so glad I found this place. The cost was very reasonable and the customer service was outstanding. This is a gem of a place, a family run business right on the downtown mall.
Beth DeBow
May 25, 2020
Watch battery dead? Tuel Jewelers downtown beside the gelato place gives great service! I took in my watch for a new battery (only $10 including install) they are my go to for resizing rings, repairing, engraving or buying new jewelry. I can drop off my watch before lunch and pick it up after lunch.
Tiffany L.
Mar 03, 2020
I just stopped in to have my watch battery replaced. The price is still $10 (including the battery) that it was when I had them replace it 3 years ago. The staff is polite, fast, and professional!
Greg Leffler
Dec 30, 2019
Mary and Hunter are awesome and always take great care in helping me select just the right piece of jewelry. They also take care of all of my jewelry repairs in super fashion. But best of all, they are great people who care.
Scott Fox
Nov 25, 2019
Preformed a tedious task in repairing my wife's wedding ring. Excellent job at a more then fair rate. Please tell everyone you know to go here. They just plain get it right. Old fashioned service with modern workmanship. Where else are you going to get that?
Ria Witteman
Jan 02, 2019
I would highly recommend Tuel's. My fiance wanted to design my engagement ring and Mary at Tuel's was so helpful with useful recommendations and support of his choices. Mary created the perfect ring with all of the features just as my fiance envisioned them. She was so sweet and wonderful and the ring has excellent workmanship. We will both be getting our wedding bands there as well.
Ann Lhospital
May 12, 2018
My husband and I have both used Tuel for jewelry services, including fixing watches and resizing rings. Their customer service is excellent-- friendly, efficient-- and their prices are great. Glad to patronize a family-run local business as well. Highly recommend!
Katherine Sigman
Apr 20, 2017
Family owned, quality work and lovely service. Highly skilled in their trade, they have repaired numerous pieces of fine jewelry for me as well as my mother. Also, they don't overcharge and are quite reasonable as far as cost goes.
Stu M.
Dec 02, 2016
This is the real deal. In business 71 years. Family owned, family operated (four family members in 3 generations there today when I visited). Totally "can-do" - replaced two watch batteries for in 10 minutes for well under $20. Other jewelers here send them out to be serviced and start at $25/watch. Sweet people. I'll be back.
Grace B.
Jan 11, 2016
We've been coming to this family-owned business for years, and have been so well-served. They are fair and honest, and they stand by their work. (In fact, we save our jewelry repairs for Christmas in Charlottesville, even though we live in New York!)
Trae Herring
Jan 06, 2016
I cannot say enough good things about Tuel Jewelers. I have been shopping with them for as long as I can remember. If they don't have something in stock, they are more than willing to work with you and place an order. This is a great local, family business. You are always greeted with a smile and they actually remember your name.
Brooks C.
Aug 03, 2015
I have only had minor repairs/alterations done by Tuel Jewelers but on each occasion have been impressed by speed, communication, customer service and price. On two occasions they have replaced my watch battery while I was in the store for $10 (battery price included). They have also reattached the glass face on the same watch after it fell off in under 24 hours for $35.

Same time frame and price to get a link removed from my girlfriends bracelet. The two women I have interacted with have been very professional and amazingly sweet. Couldn't recommend them more.
Patrick J.
Dec 30, 2014
I have been going to Tuel for the past five years and I've consistently had great experiences with them. When I was a poor student, they designed a very nice engagement ring for me which showed off the modest stones I provided to good effect. They are by far the most courteous and helpful jewelers I've found in Charlottesville, and they are reasonably priced to boot. They've continued to be my go-to place whenever I buy jewelry or have it repaired and I've never had a bad experience.
Amanda P.
Aug 19, 2012
Let me just say that based on my ring's appearance, and the experiences my fiance and I have had (I went into the store with him on multiple occasions), we've decided to accept the ring as it is from Tuel Jewelers and take it elsewhere to spend more money to have it fixed. I did remove the long, detailed review because some of the things I wrote in my review were things that my fiance told me about when I wasn't there in person or on the phone to witness.

This review will remain. Free speech. I am entitled to state my opinion, just as I am entitled to recommend other jewelry stores. We gave them a chance to fix the ring, but there are more things wrong with it. We are so fed up we'd rather spend more money to get someone else to fix it. We wish we read the reviews before going to Tuel. Make sure you get everything in writing! An honest, reputable jeweler will neither be reluctant nor refuse to give you anything in writing. They wrote that I should be unhappy with my fiance, not them. I can't in all honesty and fairness, because he did not do the work on the ring, they did.