Whiteflash is a full scale manufacturing jeweler specializing in Ideal Diamonds and Fine Bridal Jewelry and stocks the biggest inventory of AGS Certified Ideal Cut Diamonds in the world.The award winning Whiteflash.com website, described by Kiplinger’s Magazine as the “Lord of the Online Rings” makes it possible for the people, who would like to buy, to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient and secure environment. Whiteflash is the first jeweler in the world to attain ISO 9001 certification for total quality management.

Highlights, Specialties & Features

  • Jeweler
  • Houston jewelry
  • Engagement rings
  • Diamonds
  • Jewelers houston
  • Diamond Dealer
  • Diamond jewelry
  • Diamond ring

Professional Associations & Certifications

  • BBB Awards for Excellence "Winner of Distinction"
  • ISO 9001:2008: Certified

Serviced Areas

  • World

Payment Options

  • American Express, Diner's Club, Money Orders, Carte Blanche, Discover, PayPal, Cash Only, Financing Available, Personal Checks, Credit Terms Available, Travelers Checks, Debit Cards, MasterCard, VISA

Contact Details

  Person Deborah Wexler
  City Houston, TX
  Zip Code 77057
  Address 6222 Richmond Ave. Suite 700
  Phone Number (877) 612-6770
  Mobile (832) 252-6770
  Fax 832-252-6771

Business Representative

Deborah Wexler


Deborah Wexler, CEO, began her first firm , Microcomputer Power Inc (MCP), in 1982 with only $5000 in personal savings and built it to a $70 million Company with offices in Houston, St. Louis, Washington DC, and Seattle. In 1989 Ms. Wexler was declared Entrepreneur of the Year by Arthur Young and Inc. Magazine, and MCP was named 148th fastest growing firm in the U.S.A. In 1995 AmeriData/GE Information Technology Solutions (GE-ITS) acquired MCP and Deborah stayed on as an Executive Vice President responsible for the South Texas region until 1998. Under her leadership the division’s annual revenue went from $70 million to $120 million. She operated the most profitable region at GE-ITS by maintaining the lowest personnel turnover rate and the highest pre-tax income. In 2000 Ms. Wexler established Whiteflash to provide top quality diamonds directly to the public on Internet. Her specialties are business development, human resources development, sales and team building. Deborah has a BA in linguistics from Michigan State University and is a graduate of the Falcon Asian Program at Cornell University. She is fluent in Russian, Japanese and Spanish. Last, but not least; she is a mother of six children – three boys and three girls, aged twenty seven to twelve.
Soon after the Hearts & Arrows diamond were introduced in the 1990s she realized it represented a new high-water mark in diamond beauty, and committed herself to its further development. Introduced under the name Whiteflash A Cut Above in 1998, her specially modified diamonds became the first branded Hearts & Arrows diamonds sold exclusively on the Internet in 1999. Today, they have gained global acclaim for excellent visual balance.Whiteflash is a leading authority on the crafting of Hearts & Arrows and gave a presentation on this subject at the first International Diamond Cut Conference in Moscow, Russia, in April 2004.

  • I would recommend this business

Incredible service and stunning quality. Could not be more happy

Value for money
Service & support
Overall ratingExcellent

  • I would recommend this business

What a wonderful experience. I bought earrings for my wife that are simply the best. Besides the beautiful earrings, the customer service is superb. live in Orlando. Whiteflash is based in Texas. I never felt any disconnect. Constant communication. Their staff is their to help. They do not try to up sale. They really want to help you pick the perfect piece for you. Thanks to Becca and all of their staff for helping me pick the most beautiful earrings my wife has ever owned.

Value for money
Service & support
Overall ratingExcellent

From Our Website

Whiteflash is all about the Ideal Cut Diamond. We stock the largest inventory of AGS ideal diamonds in the world! Whether you are looking for an ideal round diamond or an ideal princess diamond we have the best selection of AGS certified ideal diamonds you will find anywhere. Combining the finest in certified diamonds with top quality designer engagement rings and fine jewelry, we consistently deliver "A Brilliant Diamond Buying Experience"® to discriminating customers worldwide. As authorized resellers for the finest designer brands such as Tacori, Verragio, Simon G, Ritani, Danhov, Vatche, and Benchmark, and as the exclusive provider of our own A CUT ABOVE® Super Ideal Diamonds, there is no better place to create a truly extraordinary piece for your special occasion than at Whiteflash.

Whiteflash is an ultra-modern diamond and bridal jewelry retailer specializing in Ideal and Super Ideal diamonds and fine designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious Kiplinger's Magazine, Whiteflash serves clients around the USA, Europe, Asia and Australia and local customers from our showroom in Sugar Land Texas, just 15 minutes Southwest of Houston's famed Galleria Shopping Center. Driven by our Core Values, our goal is to provide a Brilliant Experience to each and every customer.