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Small or large, with glittering gemstones or none at all, earrings are the perfect way to easily transform your look. Representing different meanings for thousands of years, today rings can be as symbolic or playful as you want them to be. Like a promise on your finger, wedding bands are the ultimate symbol of love and commitment.

Seeing your beautiful work was a highlight of our visit to Chapel Hill! Elizabeth has become one of your great admirers and now we are too. I'm very impressed by your innovative, original designs and it was a pleasure to meet you!
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With an eye for design and structural expertise, William Travis can turn your artistic vision into a handcrafted heirloom. From sketch to computer aided design, casting to setting, every piece is made with intimate detail and accuracy. William Travis designers work closely with each client to produce an original masterpiece that is truly your own.
Reviews (13)
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Elizabeth Prioli
May 10, 2022
I had a watch looked at and was charged $30 for a new battery. The watch continued to malfunction. On a return visit, I was offered to have the watch shipped out to be looked at for a possible other problem which was going to cost more than the watch was worth. So, I took the watch to another jeweler, asking them to check the watch and saying it had just had a new battery installed-and could they find out what else might be wrong.

The response was it needed a new battery! This new battery cost only $16 and the watch is working fine now. Apparently, William Travis jewelers didn't replace the battery or gave me a faulty one. I feel I didn't get good service and was overcharged to boot.
Allie Mendelsohn
Apr 11, 2022
This is a wonderful local jeweler shop staffed with cheerful, knowledgeable staff who bend over backwards to be helpful. I've brought them favorite pieces for repair, appraisals for insurance, shopped for gifts and have they've exceeded my expectations at every turn. Plus, they have the a huge range of truly lovely designs to choose from. Everything from modern pieces to gorgeous classics. I'm a fan!
Kenny Abiog
Mar 14, 2022
Stopped in last week for an anniversary gift while traveling from out of town. Couldn't be more impressed with the service and selection of handcrafted jewelry. I was able to find a beautiful necklace that was unique from any other boutique I'd been in. I'll be sure to make this my first stop for any jewelry procurement!
Rebecca Ames
Dec 23, 2021
I've never had a ring break before. Not even a cheap $15 ring from any old gift shop. Not once. I purchased this beautiful, elegant blue sapphire ring from William Travis Jewelers, it is seriously lovely and I was so excited about it. I was instantly in love. It has broken five times. FIVE. The first time, it was while I was calmly driving, I wasn't even tense.

They repaired it for me, and I was thrilled to wear it to DPAC for a play. It broke again. They repaired it. The third time it broke, I was at a wedding. They repaired it. The fourth time, I was out on a date having dinner and this time one of the eleven blue sapphires fell out. I have to say that I just feel done. I don't want to keep bringing it in for repairs.

I asked for an exchange or something so that I can wear this ring without having to bring it in for a repair, but no, they won't do anything other than repair it for me. I guess my beautiful, classic ring is just a paperweight now. I guess I can just look at it in the box. I sure do wish I could wear it though, it's seriously lovely.
Katie Crisp
Dec 17, 2021
None of the employees were wearing a mask. There is a county mask mandate and also increasing instances of Covid cases in the area. Felt very uncomfortable in this business.
Taylor Marlow
Dec 01, 2021
I had a wonderful experience working with Travis to create my dream wedding band! Because of the style of my engagement ring, I was concerned about finding a band that would fit perfectly. We had a design meeting, and we were able to create a style that I loved that worked perfectly with my engagement ring. I could not be happier!
Lia Sanz
Nov 15, 2021
They caused us to panic because of the delays and mistakes made on our wedding rings. They were only able to get things done at the very last minute.
Julia Pruiett
Jun 25, 2021
I love fine jewelry and wanted to shop there but after talking to multiple women who have worked for Travis, I found out he was a creep. Not cool. I'll go buy my diamonds somewhere else.
Robert F. Craanen Iii
Feb 18, 2021
I was searching for a small business instead of a chain and this was perfect. I first went to get rings resized but was drawn in by all the beautiful and unique jewelry. Josh greeted me with exuberance. He was attentive and helpful. Kathleen was there with readiness to assist with other questions. I had to set an appointment for a piece specifically made by William Travis for my wife.

Who could resist after learning the owner is a 5th generation metalsmith jeweler with more awards than anybody else in the business? William Travis and his team are very great folks with exceptional knowledge. If you want unique and friendly then this is the place. They do close around 5 every day so make sure you get there to not miss out!
Jennifer Atala
Dec 23, 2020
We loved our experience with William Travis! We worked with Brent to design a ring and it is more beautiful than we could have imagined. Brent spent a lot of time with us, was very patient, and helped us not only understand the process but was creative and added extraordinary levels of detail and engraving that make the ring truly one of a kind, reflecting all the elements we love. Getting the sizing right was a bit of an issue, but it all worked out in the end. Thank you!
Rachel Burns
Apr 06, 2020
My partner and I had a wonderful experience getting my engagement ring and our wedding bands made at William Travis. When my grandmother passed a few months ago, I inherited a beautiful but very old and tarnished sapphire and diamond ring. The staff at William Travis cut the sapphire down to a new size and shape and helped me find the perfect fitting for the stone that suited my taste and budget.

The staff were incredibly patient with me as a tried out different fits and styles, and they were accommodating with my modest budget. I absolutely love the end result - it's a completely new ring and a beautiful reflection of my grandmother's legacy. The jewelers at William Travis also helped us design affordable and attractive wedding bands, including the reuse of the diamonds from my grandmother's ring (to set into my band).

My partner and I are excited to start wedding planning so that we can wear our bands as soon as possible. William Travis Jewelry made the whole experience of designing and purchasing our rings seamless and convenient, but more importantly, they made it fun and exciting. They perform high quality work and produce long-lasting, timeless pieces of jewelry. Perhaps what sets them apart most, however, is their unsurpassed customer service.
Desiree Gray
Oct 27, 2019
My experience with their jewelry repair service was excellent. While I was visiting my sister in North Carolina from Arkansas my ring lost a stone. Jamie Lea was professional and very friendly. Since the repairs were going to take longer than I was going to be in town they shipped my ring to me in Arkansas. The repair was made and the ring looks great. Thank you to everyone that had a part in my experience! I HIGHLY recommend their services.
Dan W.
Jul 27, 2018
I had a great experience working William Travis to have several jewelry repairs done as well as designing a custom pendant. Travis is very knowledgeable and friendly, and took the time to explain and discuss all of my available options, as well as provide some great suggestions and advice. All of the work was done within a week, just in time for an anniversary present.

I couldn't be happier with the pendant and the repair work done. Also, the price was very reasonable, and actually quite a bit less than I expected. We will be coming back for all of our jewelry repairs and purchases!