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William's Jewelers Based in Salt Lake City, William's Custom Jewelers has provided Utah with custom jewelry at wholesale prices for over 25 years! Call 801-272-8669 or drop by for the wedding ring, bracelet, necklace, or earrings of your dreams! Very helpful at explaining the differences in the common materials used in jewelery and they have options for all budgets. We had a wonderful experience crafting & buying our custom wedding rings at William's Custom Jewelers! Brete is the best type of salesman.
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Whether your looking for a white-gold diamond engagement ring, or you need us to custom make a matching wedding band, our Master Jewelers are here to work directly with you. We're real jewelers, real artisans, not a corporate chain store. If you have jewelry you never wear, have us utilize the gems and precious metals to make you something entirely new: a custom, one-of-a-kind diamond pendant? Maybe a new ruby ring? Perhaps you inherited grandma's sapphire brooch, and want us to make earrings out of it?
Why settle for almost right, when she can have exactly what she wants. William's Custom Jewelers has been creating dream rings at wholesale prices in Salt Lake City for 25 years. Rings of precious metals and rare gems have been symbols of love for thousands of years. Whether it be a platinum Tiffany solitaire, a white-gold engagement ring or an even bolder style in silver and green amethyst, the message has been the same throughout the millennia: "I love you!"For most of us, the first style that comes to mind is the engagement ring.
1) Pick the shape first (round, princess, oval, etc.). 2 Then, choose a clarity between SI1 and SI2, and a color between G and I. 3) From there, change the weight (0.50 carat, 0.75 carat, 1.00 carat, etc) to find a diamond in your budget. Loose diamond buying can be a daunting task. It's considerably easier than buying/grading colored gems like rubies, sapphires, emeralds and alexandrite, to mention just a few, but the technical details of grading and valuing diamonds can easily lead us astray, in my opinion.
William's Custom Jewelers has been creating one-of-a-kind jewelry at wholesale prices in Salt Lake City for 25 years. Wearing jewelry is an extraordinary approach to stay aware of developing style patterns. Ruby Bracelets are fantastic bits of jewelry in light of the fact that it's so natural to express your own style when you have a lot of bracelets to blend and match with your designs.
Reviews (23)
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Erik S.
May 17, 2022
I had my existing ring enlarged and diamonds added to it and they did a phenomenal job. I, also upgraded my wife's wedding ring with a new custom design and the process was outstanding. Brett listened, was communicative, prompt and easy to work with. 100% recommend coming here! My wife can't stop looking at her new very large diamond ring! I'm stoked!
Joe Parker
May 15, 2022
Fantastic work done on an Engagement ring. Friendly staff, fair prices, and quality work! Thanks to Williams for making the ring of her dreams!
Ryan Lingenfelser
May 13, 2022
We had a wonderful experience crafting & buying our custom wedding rings at William's Custom Jewelers! Brete is the best type of salesman. instead of being pushy, he simply conveyed facts & perspectives so we could make an informed choice. I appreciated his overview of the various characteristics defining natural diamond quality. I could have applied this knowledge to shop with competitors, but at this point he had won us over.

Not only did we get an especially-beautiful engagement ring at the right price, he even made tweaks free-of-charge to the setting when my fiance noticed some minor imperfections. Thanks so much Brete for making a stressful process (for the one paying for it, anyway.) into a happy, memorable experience. We will return for other jewelry purchases as well!
Corey Bytendorp
Feb 22, 2022
Willams custom jewelry has taken my idea and brought it to life, they educated me on metals for the crowns to hold the stone, I was really impressed on the final product, when presented to my wife for my special moment she had one word "perfect", Thank you Williams custom jewelry.
Lexie Lund
Feb 09, 2022
Brett helped my fiance and I design a custom engagement ring, using a sapphire center stone that we had already purchased. I texted back and forth with Brett to make all kinds of little changes to the CAD, he is quick to respond and very detail oriented. Made the whole experience so easy and efficient. The result is a one of a kind ring that I absolutely LOVE. This place is great and Brett is the man. Would recommend to anyone looking to do custom jewelry.
Vern
Dec 16, 2021
I came to Williams Custom Jewelers in need of an amazing ring, at a fair price and quickly; as Christmas is right around the corner and I live in Texas. I found the perfect ring on their website and began working with Brete on the transaction. Brete made the process smooth and seamless the whole way through. He gave me an amazing deal on an amazing ring and even upgraded the cut of the diamond at no cost!

He was also able to ship the ring to me well before Christmas, which I truly appreciated. I can't recommend Williams Custom Jewelers enough! Ask for Brete when you go in, he'll take good care of you.
Gaurav Verma
Dec 02, 2021
Hands down one of the most honest poeple you will ever meet. A+ and highly reccomend them.
AlliConner
Oct 21, 2021
We designed my engagement ring at William's Custom Jewelers and the experience was amazing. He was super knowledgeable and helped us turn the vision we had for my ring into a beautiful piece of one-of-a-kind jewelry that I will forever cherish. The process was smooth, we were involved in the design and revisions, and it turned out exactly as I had envisioned (if not better). We plan to come back to have a wedding band made, since our first experience was so wonderful.
Chesha Bills
Oct 19, 2021
Brett is a great guy to work with. He is willing to help with whatever you need to make sure your order is exactly how you want it. The ring I ordered turned out beautifully! I am very happy with the service and product I received!
Opie Janzer
Sep 13, 2021
I wanted to add an anniversary band to my engagement and wedding band. I asked for a custom ring to match my antique ring and they did a great job matching it to complete the set. This is basically the place to go for custom jewelry.
Robyn Stulce
Sep 05, 2021
William's custom jewelers took my great Aunt's ring and created gorgeous and stunning rings out of the one. Very easy to work with and communication on each step was clear and timely. I highly recommend them.
Joe Christensen
Aug 26, 2021
Great service! I had an unusual ring setting. The marquee diamond had broken. Williams Custom Jewelers found a beautiful replacement diamond. The work on the setting was exquisite! I am so very pleased!
Erin Jamar
Jul 15, 2021
Great experience, would recommend! I brought a solitaire pendant necklace in to be reset. Their professional recommendations on the new chain and setting helped breath new life into my family heirloom.
Teri Katz-Wilcox
Jun 15, 2021
This has been a great experience!. My fiance and I purchased a ring somewhere else because we fell in love with the setting alone and it had 3 carts of CZ. We wanted to upgrade the stones to moissanite. Williams jewlers took on that task and made this ring even more beautiful than ever! They have made a customer for life
Ryan Tuttle
May 05, 2021
The staff at William's Jewelers are NOT salespeople, they are jewelers. Sure, they'll ring up your purchase and ask you to sign their copy of the receipt, but they are, first and foremost, craftsmen. They're not going to try to up-sell you or push a product they have a surplus on. They'll shoot straight with you and tell you like it is. The quality is fantastic, but that's not even what I'm most impressed with.

It's the lengths these folks will go to in order to get YOU what YOU want. I was looking for a very particular stone for a very important piece. The people at William's Jewelers asked around (the entire country) and found two such stones.and they bought them, without any kind of guarantee that I'd purchase either. Can't recommend these guys enough. Honesty and integrity when you're shopping for gems and jewelry? That's a treasure right there.
Maria Luiza
Apr 29, 2021
I went to William's custom jewelers to resize my engagement ring and Brett did an awesome job, I called asking if could have it earlier for my engagement party and he did it faster for me!
James Wa
Jan 15, 2021
Williams did a fantastic job. The 5 star reviews from others are true. Brete, who I worked with to make a custom Platinum Sapphire wedding/engagement ring, was great to work with. He was knowable and helped guide us through the process. The design process was collaborative and my fiancee and I came up with a final draft. The ring building process took about 3 weeks. The ring turned out beautiful. My fiancee is very happy.
Moira Flannery
Feb 16, 2020
Finally had my moms wedding band and diamond sized to my finger. Took 11 yrs didn't know who to trust. I walked in off the street and they were excellent! My rings look amazing. My experience was the best. I now have a jeweler I can trust and will be back.
Christine Cook Christensen
Jan 18, 2020
My mom has gone to Williams Jewelers for years and so I started going there. I have bought jewelry and had pieces repaired. You can have total confidence in their honesty and quality. I highly recommend them! I have recipe over nothing but the highest quality and service.
Scott Sommerdorf
Dec 13, 2019
William's Jewelers took on a special job for me and did a great job. They worked to meet my expectations and were quick and professional.
Jackie Cronenberg
Dec 04, 2019
I needed to have my wedding ring repaired. William's Jewelry were very professional and fair. They fixed it in a timely manner. I highly recommend them for their excellent work and integrity. Jackie Cronenberg
Lilli Martin
Dec 03, 2019
Class in the atmosphere here; clearly they understand what is timeless as well as what is currently happening in the world of gems. A very high standard of knowledge, customer service, and connection with people. Do yourself a favor and enjoy this special place.
Bryan Whitman
Oct 19, 2019
Honest and genuine. Not aggressive approach to get you to buy, laid back. Allows you to not feel pressured. Would and will go back. Mike was awesome.