Shaftel Diamonds

Business Details

48 Years

experience

Houston's Premier Family-Owned Jewelry Store for Custom Designs

Shaftel Diamonds began operations in 1978 as a wholesale supplier of loose diamonds and precious gemstones, evolving over decades into Houston's premier jewelry destination. As a family-owned business, we maintain a commitment to offering exceptional quality bridal and fashion jewelry at wholesale pricing while specializing in custom design and colored gemstones. Our expertise spans four decades, with a focus on ethical sourcing, personalized service, and maintaining relationships with global suppliers to guarantee competitive pricing and superior craftsmanship.

We prioritize client satisfaction through transparent practices, comprehensive diamond education resources, and a showroom experience that emphasizes both selection and value. Our team combines generational knowledge with technical expertise, including Graduate Gemologists and experienced jewelry designers, to create unique pieces tailored to individual preferences.

Services

Engagement Rings Custom Design Loose Diamonds Estate Jewelry Jewelry Repair Colored Gemstones Wedding Bands Appraisals Jewelry Cleaning Gemstone Certification

Details

Year established: 1978

Highlights and features

We've specialized in custom jewelry design for over 40 years
Our Graduate Gemologists guarantee expert diamond and gemstone evaluation
Family ownership ensures personalized attention to every client
Direct global supplier relationships provide exceptional value
Ethical sourcing practices verified through transparent supply chains

What people say

Exceptional personalized service Knowledgeable staff Quality craftsmanship Competitive pricing Positive custom design experiences

Website

Update Listing

Services

Engagement Rings

We offer an extensive selection of certified engagement rings featuring GIA-graded diamonds and unique designs. Our inventory includes halo, pave, three-stone, and solitaire settings with both traditional and modern styles. Specializing in custom engagement ring creation with personalized consultations to design one-of-a-kind pieces.

Custom Design

Our custom design service transforms client visions into wearable art through hand-drawn sketches, CAD modeling, and master craftsmanship. Capabilities include remaking heirloom jewelry, creating bespoke pieces from found gemstones, and designing complete jewelry collections with precious metals and stones.

Loose Diamonds

We provide a wide range of certified loose diamonds with full documentation of grading and provenance. Services include diamond matching for settings, stone analysis using advanced equipment, and education about the 4Cs to help clients make informed purchasing decisions.

Estate Jewelry

Our curated estate jewelry collection features antique and vintage pieces with historical significance and craftsmanship. We offer authentication services, restoration of heirloom pieces, and appraisal services for estate jewelry with proper documentation of provenance.

Jewelry Repair

We provide comprehensive repair services for all types of fine jewelry including resizing, stone replacement, prong repair, and restoration. Our skilled artisans use professional equipment to ensure precise repairs while maintaining the integrity of original designs.

People

Keith Shaftel

Founder & President

Founder of Shaftel Diamonds with over 40 years in the jewelry industry. Graduate of University of Colorado and former production manager at Austin jewelry manufacturer. Established business in Houston in 1978 with focus on diamond wholesaling.

Danny Shaftel

CEO

CEO and GIA Graduate Gemologist with extensive diamond and gemstone expertise. University of Colorado Boulder alumnus who joined the business full-time in 2005. Manages daily operations and develops business strategies.

Gabriela Shaftel

Director of Operations

Director of Operations responsible for managing day-to-day business functions since joining in 2008. Oversees administrative operations while maintaining family business values and traditions.

Sarah Meyers

Digital Content Manager

Digital Content Manager responsible for online presence and marketing strategies. Works with the family team to maintain consistent brand messaging across digital platforms.

Questions

What makes Shaftel Diamonds different from other jewelry stores?

We combine four decades of family expertise with ethical sourcing and personalized service. Our Graduate Gemologists and custom design capabilities set us apart from typical retail jewelers.

Do you offer custom jewelry design services?

Yes, our custom design service creates unique pieces from concept to completion using hand-drawn sketches, CAD modeling, and master craftsmanship.

Can I sell my used jewelry to Shaftel Diamonds?

We buy pre-owned jewelry, diamonds, and precious metals with immediate offers available at our Houston showroom or through our mail-in evaluation process.

What payment methods do you accept?

We accept credit card payments through Stripe and PayPal, as well as wire transfers for larger purchases.

Are your diamonds ethically sourced?

Yes, we maintain strict ethical sourcing standards and can provide documentation for all diamonds and gemstones.

Do you provide jewelry repair services?

We offer comprehensive repair services including resizing, stone replacement, and restoration of fine jewelry pieces.

Reviews (7)

Write a Review

Cristina Velez

Jun 23, 2022 Report

Ampi is always so helpful and sweet! I purchased both my engagement and wedding bands here along with a bracelet for my mother. My mother also purchased a new wedding band from shaftel diamonds! And all three experiences have been very pleasurable! Thank you Shaftel diamonds and Ampi for working with me!

Steve Hunt

Jun 13, 2022 Report

I've had the BEST experience at Shaftel Diamonds. Danny used his connections to go the extra mile to find the perfect stone for our engagement ring, and he made me feel like I was his only client. I could not have asked for better quality, communication, and competitive pricing. It has truly been fantastic. Meaghan and the rest of the staff have also been just as consistent, and they have all been a pleasure to work with. 10/10 would recommend for customers of all types: the experience has been second to none - they can handle even the most discerning consumers!

Kristopher J. Voorhees

Jun 12, 2022 Report

Danny helped us with the creation of my engagement ring and he made the ring-buying process such a fun thing to experience. I never once felt stressed or pressured by him. In fact, it felt like I was buying from a friend of over 20 years. Full disclosure, I had visited 4 other jewelers and Shaftel had the best selection of diamonds to choose from by far! Danny was very flexible working with me and I could tell he wanted to make this ring as unique and beautiful as I did!

He was just as pumped about the final product as I was which shows how Shaftel Diamonds treats you as more than just a customer. This ring will stay in our family for generations to come and I will definitely be back to purchase more in the future! Thanks so much again Danny and Shaftel Diamonds!

Ryan Neal

Mar 14, 2022 Report

I cannot recommend Shaftel enough for all of your jewelry needs. The education and transparency that their experts provide is second to none. They truly care about their clients, and provide you with a wonderful customer experience. I couldn't imagine giving anyone else my business. A huge thank you to Meaghan and everyone at Shaftel Diamonds!

Lamont Cline

Feb 28, 2022 Report

Our experience with Shaftel is always amazing. My wife Ioves diamonds and would not feel comfortable dealing with any other Company. Each diamond we bought from them has been exactly what she was looking for. It is always a pleasant experience and they make us feel special. Thank you guys. She averages a new diamond every 2 to 3 years so we will see you soon. Lamont and Amy

Colin Langston

Feb 19, 2022 Report

I have been a customer for over 8 years now and never miss a chance to recommend them. Every visit has felt personable. There is no "hard sell", nor is there any level of pushiness from the staff. They've knocked it out of the park every time! The communication on orders has always been stellar.

Carl Sanderson

Jan 11, 2022 Report

We found a beautiful sapphire mounted in a ring with lots of small diamond. We felt the diamonds were a distraction to the beauty of the sapphire and worked with Shaftel Diamonds to create a clean and simple Celtic Knot ring that highlights the stone. The ring was designed and the stone mounted in six weeks. Shaftel's creates this thing of beauty for a lifetime of wear. Thanks for the treasure.