Business Details
50+ Years
experience
Your Trusted Family-Owned Jewelry Store in San Antonio Since 1936
Dennis Jewelry has been a trusted family-owned business in San Antonio since 1936, serving three generations of customers with expertise in fine jewelry, custom designs, and watch repair. Our legacy began with George Dennis Sr., who apprenticed at 16 and crafted a plaque for General MacArthur, establishing a tradition of excellence that continues today. We specialize in handcrafted jewelry, diamond selection guided by the 4 Cs, and custom design processes that transform ideas into heirlooms. Our team includes George Dennis Jr., Kim Dennis, Jason Dennis, and experienced professionals dedicated to quality and customer satisfaction. We maintain rigorous quality standards, offer GIA-certified appraisals, and provide financing options to meet diverse needs.Our commitment to the South Texas community is reflected in our service to families for over 85 years. We operate from a modern store on San Pedro Avenue, offering personalized consultations and transparent pricing. Our expertise extends to unique custom projects, including unconventional materials like hippo hide and elephant hair, alongside traditional bridal and gemstone collections. We partner with renowned designers like Tacori and Rolex while maintaining in-house craftsmanship. Our mission remains rooted in integrity, craftsmanship, and community service, ensuring every customer receives exceptional value and lasting pieces.
Services
Custom Jewelry Design
Watch Repair
Diamond Appraisals
Gold Buying
Financing Services
Details
- Year established: 1936
Highlights and features
- We have served San Antonio for 86 years with unmatched jewelry expertise
- Third-generation family ownership ensures personalized, trustworthy service
- GIA-certified appraisals and diamond selection guided by the 4 Cs
- Custom design process with CAD technology and handcrafted execution
- Financing options available through Synchrony for qualified purchases
Associations and certifications
- Gemological Institute of America (GIA)
Services
Custom Jewelry Design
Transform your vision into heirloom-quality jewelry through our four-step process: concept consultation, hand-drawn artwork, CAD modeling, and precision casting. Our designers combine traditional craftsmanship with modern technology to create unique engagement rings, wedding bands, and statement pieces using precious metals and ethically sourced gemstones.
Watch Repair
Maintain your luxury watches with our expert repair services for mechanical and quartz movements, battery replacements, and water resistance restoration. Our technicians service all brands including Rolex and provide complete overhauls to ensure accuracy and longevity of your valuable timepieces.
Diamond Appraisals
Obtain accurate valuations from our GIA-certified appraiser for insurance, estate planning, or resale purposes. We assess diamonds using the 4 Cs (cut, color, clarity, carat) and provide detailed documentation for all fine jewelry pieces during scheduled appointments Monday through Friday.
Gold Buying
Convert unwanted gold, silver, and platinum items into cash through our secure, transparent buying process. We evaluate purity and weight to offer competitive market rates for broken jewelry, dental gold, and scrap metals while maintaining strict confidentiality for all transactions.
Financing Services
Access flexible financing options through Synchrony for qualified buyers, including 6-month and 12-month no-interest plans, plus 36-month terms at 9.99% APR. Our in-store application process requires valid ID and major credit card for customers aged 18+ seeking convenient payment solutions.
People
George Dennis Jr.
Owner/President
Third-generation jeweler with decades of experience in fine jewelry craftsmanship and business leadership, continuing his father's legacy of excellence in San Antonio's jewelry industry.
Kim Dennis
Co-Owner
Active co-owner contributing to daily operations and customer service, maintaining family tradition while adapting to modern jewelry market demands through strategic business management.
Jason Dennis
Co-Owner
Co-owner focused on technical jewelry aspects and store operations, combining inherited craftsmanship knowledge with contemporary retail practices to serve San Antonio's jewelry needs.
Bobby Seiler
Shop Manager
Experienced jewelry professional overseeing daily store operations, ensuring exceptional customer service and maintaining quality standards across all jewelry and watch repair services.
Kile Rocha
Certified Appraiser
GIA-certified independent appraiser providing expert jewelry valuations, utilizing gemological expertise and NAJA membership credentials to deliver accurate, insurance-compliant appraisal reports.
Questions
What services does Dennis Jewelry offer?
We provide custom jewelry design, watch repair, diamond and jewelry appraisals, gold buying, and financing options for qualified customers.
How does the custom jewelry process work?
Our process includes concept consultation, hand-drawn artwork, CAD modeling, wax mold creation, and final casting to transform your ideas into custom pieces.
Do you offer jewelry appraisals?
Yes, we offer GIA-certified appraisals by independent appraiser Kile Rocha during scheduled hours Monday through Friday.
What financing options are available?
We offer Synchrony financing with 6-month and 12-month no-interest plans, plus 36-month terms at 9.99% APR for qualified buyers.
Are you open on weekends?
We are open Saturday 10am-4pm, closed Sunday and Monday, with regular hours Tuesday-Friday 10am-5:30pm.
Do you repair all watch brands?
Our technicians service all watch brands including Rolex, providing complete overhauls and maintenance for mechanical and quartz movements.
Reviews (7)
Kevin Thompson
Apr 22, 2022
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I had my 37 year old Rolex Oyster Perpetual Datejust serviced at Dennis Jewelry recently. FANTASTIC customer service! Service was completed in the timeframe promised & my watch looks and runs like new! Dennis Jewelry is the place to go for Rolex servicing in San Antonio.
Vanessa Cadena
Apr 22, 2022
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If I could give it 0 stars I would. I went in originally for a repair that they were not able to complete. No biggie my insurance was willing to pay $19,877 to replace my ring. They had my ring from Jan 30, 2022. They went on to say that they would only value my ring at $500 for scrap metal and that it is all the insurance would pay for a ring. I called the insurance and they assured me that they would cover me up to $19,877.
They then went on to say that the insurance would only cover me between $13500 to 14,000 because that's what they said it would cost to remake mine. Originally they had said that my ring was only worth 4 to 5k. I overheard Dennis speaking loudly about me on several occasions but never had the balls to come speak to me about the situation. I had never experienced such poor customer service. I went to Americus Diamond and they took care of me immediately. I walked out with the ring of my choice, sized to me in less than 5 hours. Dennis Jewlers lost a potential customer
They then went on to say that the insurance would only cover me between $13500 to 14,000 because that's what they said it would cost to remake mine. Originally they had said that my ring was only worth 4 to 5k. I overheard Dennis speaking loudly about me on several occasions but never had the balls to come speak to me about the situation. I had never experienced such poor customer service. I went to Americus Diamond and they took care of me immediately. I walked out with the ring of my choice, sized to me in less than 5 hours. Dennis Jewlers lost a potential customer
Louise Mandel
Jan 23, 2022
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My wedding ring required an experienced and knowledgeable jeweler to repair the prongs and restore it-Dennis Jewelry did flawless repair work. For many years and generations we've used Dennis.
Robert Zidlicky
Jan 13, 2022
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Quality jewelry, courteous, friendly, and knowledgeable staff. You can be assured that anything you buy at Dennis is genuinely top quality.
Doug Carlyle
Jan 06, 2022
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My wife and I have been doing business with Dennis since they were on San Pedro. My wife's jewelry and my watch came from there. I just had a Rolex serviced by them and it looks new. Thanks Larry. THE place to go.
Richard N. Weber
Nov 11, 2021
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This is not only a store filled with glorious jewels and watches; it has a family of artisans and staff to guide your purchases, and who can bring your ideas with family treasures that need a new style to life. Julie Weber
Steven T.
Oct 09, 2021
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Don't know about their jewelry. But if you own a Rolex, need any service and live in SA you'd be wasting your $ to go anywhere else. Larry is the master. He will fix it and make sure it stays fixed.
