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Business Details
20 Years
experience
Your Trusted Mobile Fashion Boutique in Sarasota
Hearts Desire is a mobile fashion boutique established in 2006 by owner Vicki Rollo, a graduate of Ringling College of Art and Design. Our business specializes in locally created clothing, jewelry, and accessories, as well as hand-painted and eclectic fashions from small national and international design houses. We focus on providing wearable art that appeals to women of all ages, emphasizing creativity, affordability, and unique design. With over two decades of experience in jewelry design and graphic art, we bring a deep understanding of artistic expression to our collections. Our mobile services include personalized shopping appointments, pop-up boutiques, and dynamic fashion shows tailored to nonprofit organizations and private events.

We prioritize collaboration with local artists and designers, ensuring each piece reflects craftsmanship and individuality. Our commitment to quality and customer satisfaction is evident in our one-of-a-kind offerings and personalized service. We have supported numerous community initiatives through fundraising events and donations, reinforcing our dedication to both artistry and social impact. Our operations are based in Sarasota, Florida, with a flexible model that adapts to client needs while maintaining a strong connection to the local creative community. Through continuous innovation and a passion for wearable art, we strive to inspire confidence and self-expression in every customer.
Services
Fashion Shows Trunk Shows Jewelry Design Custom Jewelry Lace Dresses Pop-Up Boutiques Wearable Art Events Private Appointments Accessory Fashion Shows Nonprofit Fundraisers
Details
  • Year established: 2006
Highlights and features
  • We offer 20+ years of expertise in wearable art and jewelry design.
  • Our collections feature exclusive pieces from local and small design houses.
  • We provide personalized mobile shopping experiences and event services.
  • Our owner is a Ringling College graduate with award-winning design credentials.
  • We support community nonprofits through fundraising fashion events.
What people say
Stunning one-of-a-kind pieces Exceptional wearable art events Personalized service Supports local artists Creative collaborations
Services
Fashion Shows
Dynamic wearable art showcases tailored to nonprofit events or private gatherings. Our shows feature local models wearing curated collections from small design houses. Organizations earn a percentage of boutique sales during associated pop-up shopping events.
Trunk Shows
Exclusive shopping events combining fashion displays with immediate purchasing opportunities. Ideal for holiday markets, fundraisers, or home-based parties, featuring rotating collections of clothing, jewelry, and accessories from our curated designers.
Jewelry Design
Handcrafted pieces using semi-precious gemstones, Fair Trade ceramics, and unique materials like insect wings. Each design incorporates mixed-media elements, with options for custom orders incorporating personal heirlooms or specific themes.
Lace Dresses
Affordable white and creme lace dresses for beach weddings or vow renewals. Includes matching cover-ups and shawls, with Made-in-Bali options available in multiple lengths and embellishment levels for special occasions.
Private Appointments
One-on-one boutique experiences held at our Sarasota storage facility location. Clients receive dedicated attention to explore current inventory of clothing, jewelry, and accessories from local and national designers.
People
Vicki Rollo
Owner & Jewelry Designer
Ringling College graduate with 20+ years of jewelry design experience and 25 years in graphic art. Founded Hearts Desire in 2006 to showcase wearable art while supporting local artists and nonprofits.
Cherie Ketchum
Clothing Designer
Creator of Mima Designs' butterfly jackets and embellished apparel. Combines diverse fabrics and decorative elements to produce unique, wearable art pieces for the Hearts Desire collection.
Questions
How do I schedule a private shopping appointment?
Call 941-302-1069 to arrange a visit to our Sarasota storage facility boutique during available hours.
What types of events do you host?
We organize wearable art fashion shows, trunk shows, and pop-up boutiques for nonprofits and private groups.
Do you offer custom jewelry design services?
Yes, we create personalized jewelry pieces incorporating heirlooms or specific color schemes for special occasions.
What areas do you serve?
Primarily Sarasota and Bradenton, FL, with event services extending to Tampa and select out-of-state custom orders.
Are your clothing items available online?
Most pieces require in-person selection due to their unique nature, though select items appear on our website.
How long does custom jewelry take?
Custom pieces typically require 4-6 weeks for design and production.
Reviews (1)
Kay Amodio
May 15, 2021 Report
Hearts Desire owner Vicki Rollo is great at her job! Visit her showroom for a personal shopping experience. She is honest and will tell you if the outfit in question is too tight or the wrong color for your skin tone or fits just right. I purchased 10 items from Hearts Desire and all 10 are my new favorites. Every time I walk out of the house - thanks to Hearts Desire - I am styling and profiling. A must shop destination for visitors and locals alike.