In 1976, Patricia Friend embarked on an adventure that grew into more than she had ever imagined. The company began as Simply Gold, a store where Pat wanted to offer beautiful jewelry at a fantastic price. Her concept took off and she quickly developed a following throughout the greater New Orleans area. But Pat's concept was not the only thing people loved. They also loved her honesty and passion. While she started with gold jewelry, customer demand soon had her expanding her offerings to include diamonds, gemstones and pearls.
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Our Services
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At Friend and Company, we see jewelry as art. We bring the highest caliber of craftsmanship to every piece we repair. Each of our repair services, from diamond and gem setting, pearl and bead stringing, remounting, ring sizing and beyond, meets the highest standards of workmanship. To guarantee the highest degree of customer satisfaction, we rigorously inspect each item after repair to ensure the quality of the work performed. Our experience ranges from modern pieces to Grandmother Betty's engagement ring.
Custom Design
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If you are looking for a truly one of a kind piece, Friend and Company can help. Whether you are longing for an opulent necklace or a simple band, Friend and Company has years of experience designing custom jewelry that ranges from contemporary styles to styles inspired by the past. We help guide you through the creative process from inception to completion and we make it as seamless as possible. The first step is meeting with a member of our design team and working with them to make your vision a reality.
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