Business Details
50 Years
experience
Your Trusted Jewelry Experts in New Orleans
Established in 1976, we have built a legacy of excellence in fine jewelry and customer service. Our journey began with a commitment to offering beautiful, high-quality jewelry at accessible prices, a principle that continues to guide us today. Over decades, we've expanded our expertise to include diamonds, gemstones, and pearls, with certified professionals dedicated to helping clients make informed decisions. As a family-owned business, we combine generational knowledge with modern innovation, including our state-of-the-art custom design studio. Our services span jewelry repair, appraisals, watch maintenance, and estate sales, all backed by an A+ Better Business Bureau rating.We prioritize personalized service, ensuring every client receives a high-end experience without premium pricing. Our tabletop department featuring china, crystal, and silver has made us a premier destination for brides. With flexible payment options and trade-up programs, we make luxury accessible while maintaining rigorous quality standards. Our team's combined decades of experience and passion for jewelry craftsmanship ensure every piece we handle receives meticulous care. We remain committed to evolving with our clients' needs while preserving the integrity and trust that have defined us for generations.
Services
Jewelry Repair
Custom Design
Appraisals
Watch Services
Pearl Restringing
Estate Sales
Engraving
Financing Options
Trade-In Program
Insurance Services
Details
- Year established: 1976
Highlights and features
- Family-owned since 1976 with generational jewelry expertise
- Certified gemologists and master craftsmen on staff
- A+ Better Business Bureau rating for customer trust
- State-of-the-art custom design studio available
- Free jewelry inspections and lifetime trade-up program
Associations and certifications
- Better Business Bureau
Services
Jewelry Repair
Our master jewelers handle all repairs from simple ring sizing to complex gemstone restoration. We maintain original craftsmanship while using modern techniques to preserve sentimental and valuable pieces. Each repair undergoes rigorous quality checks to ensure durability and aesthetic perfection.
Custom Design
Create one-of-a-kind jewelry in our state-of-the-art design studio. Our graduate gemologists collaborate with clients to transform ideas into wearable art using CAD technology and traditional wax modeling techniques. We specialize in heirloom remakes and contemporary designs.
Appraisals
Certified gemologists provide accurate jewelry valuations for insurance, estate planning, or liquidation. We use calibrated scales and current market data to assess precious metals, diamonds, and gemstones. Appointments ensure personalized attention and detailed documentation.
Watch Services
We offer battery replacements, link adjustments, and complex mechanical repairs for luxury watches. Our authorized technicians service brands like Breitling while maintaining factory standards. Regular maintenance extends timepiece longevity and preserves value.
Pearl Stringing
Professional restringing services for single-strand pearls to multi-tiered chokers. We use premium silk thread and knot between each pearl to prevent loss. Experts recommend annual inspections to maintain these delicate organic gems' beauty and security.
People
Patricia Friend
Founder
Established the business in 1976 with a vision for accessible luxury jewelry. Earned graduate gemologist credentials to better serve clients. Pioneered the transition from gold specialist to comprehensive fine jewelry destination.
Ken Friend
Co-Owner
Joined the family business in 1983, expanding offerings to diamonds and gemstones. Focused on exceptional customer experience while maintaining competitive pricing. Instrumental in the 1989 relocation to Maple Street.
Nina Friend
Creative Director
Introduced elegant tabletop departments in 2003, transforming the store into a bridal destination. Combines design expertise with business strategy. Helps curate the store's distinctive china, crystal, and silver collections.
Questions
Do you offer custom jewelry design services?
Yes, our state-of-the-art design studio creates custom pieces using CAD technology and traditional methods. Our graduate gemologists collaborate on every detail.
Can I get my jewelry appraised?
Certified gemologists provide accurate appraisals for insurance or estate planning. Appointments ensure personalized attention with calibrated equipment and current market data.
What watch brands do you service?
We service luxury brands including Breitling. Our authorized technicians perform battery replacements, link adjustments, and complex mechanical repairs to factory standards.
Do you buy used jewelry?
Yes, we purchase gold, diamonds, gemstones, and estate collections. We use certified scales and current market values. Receive cash or store credit for trade-ins.
Are financing options available?
Yes, we offer Synchrony Financial's one-year same-as-cash program. Qualified buyers can apply in-store with assistance from our sales team.
Reviews (4)
J. Pegues
May 30, 2022
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Have used Friend & Company Fine Jewelers for jewelry repair a few times and am always pleased with the outcomes. The feeling inside is local, community-minded, and focused sharply on what the customer needs.
Rowan Bienes
May 23, 2022
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I am so thrilled with their work, and as long as I live in New Orleans I won't be going to any other jeweler! I brought in my great grandmother's engagement and wedding bands that were passed down to me from my grandmother this year. They were two full ring sizes too large for me, more than 80 years old, and extremely worn as my great grandmother wore them every day for over 70 years. Another jeweler in another state had even said that they wouldn't be able to do anything with them because they were too worn down.
Friend & Company was able to size them absolutely perfectly, and I am so happy. Price was also completely reasonable. They handled my family heirloom with the utmost care and I cannot recommend their services highly enough!
Friend & Company was able to size them absolutely perfectly, and I am so happy. Price was also completely reasonable. They handled my family heirloom with the utmost care and I cannot recommend their services highly enough!
Matt C.
May 04, 2022
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They saw me on site with no appointment to replace the battery on my Swatch (which was bought in Switzerland so its legit.) Very friendly service. Friendly dog. On-site parking and they were quick. Satisfaction.
Mary Lavergne
Apr 29, 2022
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So very pleased with the service, quality, and pricing that Friend & Co Jewelers has to offer! Thanks much for your assistance in my purchase for our daughter. I'm sure she will treasure this special gift!
