After almost two decades in the public jewelry business, Sid Potts introduced a totally new direction in the local fine jewelry business. Sid Potts, Inc., "A Private Jeweler and Diamond & Estate Broker" was established in 1997 as an antithesis to the typical mall jewelry store. Today, Sid Potts, Inc. remains a unique concept in the Shreveport market, where clients are offered a truly one-of-a-kind buying experience. Client Focused. It's a personal business where every client is asked a lot of questions - and to our delight - clients feel comfortable doing the same.
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With proper care, Fine jewelry will become an heirloom that is passed down through generations. To retain the brilliance of gemstones and metal, we encourage you to bring your jewelry to Sid Potts, Inc. for complimentary cleaning and inspection at least once a year so that we can make recommendations to bring your jewelry to its original beauty.
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Combining classic elegance with on trend shapes and styles, Jude Frances Jewelry offers something for women of all ages. Starting with their signature hoop and charm earring concept, Jude Frances has evolved into a comprehensive line featuring necklaces, bracelets, earrings and rings across several collections.
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