Business Details
50+ Years
experience
Your Trusted Jewelry Destination in Alabama
Established in 1946, Ware Jewelers stands as Alabama's oldest continuously operating family-owned jewelry business. With four locations across Auburn, Opelika, Montgomery, and Spanish Fort, we combine decades of expertise with a commitment to exceptional customer service. Our team of jewelry professionals specializes in engagement rings, luxury watches, and fine jewelry from renowned designers like David Yurman and Roberto Coin. We offer comprehensive services including jewelry repair, watch maintenance, pearl restringing, and custom design consultations.Our inventory features exclusive collections from TAG Heuer, NORQAIN, and Michele, alongside appraisal services and personalized engraving. As a trusted local business, we prioritize quality craftsmanship and customer satisfaction, maintaining our reputation as Alabama's premier jewelry destination through consistent service excellence.
Services
Jewelry Repair
Watch Repair
Appraisal Service
Engraving
Custom Design
Details
- Year established: 1946
Highlights and features
- We've served Alabama communities for nearly 80 years with jewelry expertise
- Our stores feature exclusive collections from world-renowned designers
- We offer comprehensive jewelry and watch repair services in-house
- Our certified appraisers provide accurate valuation services
- We maintain four convenient locations across Alabama
Services
Jewelry Repair
Our expert technicians provide comprehensive jewelry repair services including ring sizing, clasp replacement, and stone setting. We work with all precious metals and gemstones to restore your jewelry's original beauty. Each repair receives meticulous attention to detail while maintaining strict security protocols for valuable items.
Watch Repair
Authorized service center for major watch brands including TAG Heuer, NORQAIN, and Michele. We perform movement servicing, battery replacement, and water resistance testing. Our watchmakers maintain factory specifications using genuine replacement parts to ensure optimal performance and longevity for luxury timepieces.
Appraisal Service
Certified appraisers provide detailed documentation for insurance, estate planning, or personal records. Each appraisal includes item description, gemstone analysis, and current market valuation. We follow professional standards to ensure accurate, defensible assessments for all types of fine jewelry and watches.
Custom Design
Create one-of-a-kind pieces through our custom design process. Our designers collaborate with clients to develop unique engagement rings, wedding bands, and specialty jewelry. We offer CAD modeling, wax prototyping, and precious metal casting to transform concepts into wearable art with personalized attention to detail.
Engraving
Add personalized messages or designs to jewelry and watches using advanced laser engraving technology. We offer customization for special occasions including weddings, anniversaries, and milestones. Our system handles both traditional text engraving and intricate pattern etching on various metal surfaces.
Questions
What jewelry brands do you carry?
We feature luxury brands including David Yurman, Roberto Coin, TAG Heuer, NORQAIN, Michele, and LAGOS. Our inventory includes both contemporary and classic designs from these renowned jewelry and watch manufacturers.
Do you offer jewelry repair services?
Yes, we provide comprehensive jewelry repair including ring sizing, stone replacement, and metal restoration. Our on-site technicians handle all precious metals and gemstones with professional-grade equipment and security protocols.
Are your diamonds certified?
All diamonds above 0.5 carats come with certification from recognized grading laboratories. We offer various diamond shapes and qualities, including conflict-free stones that meet international ethical sourcing standards.
Do you have financing options?
Yes, we offer multiple financing options for qualified customers through approved credit programs. These options apply to jewelry purchases, watch acquisitions, and custom design projects with flexible payment terms.
What are your store locations?
We operate four locations in Alabama: Downtown Auburn, Tiger Town Shopping Center in Opelika, The Shoppes at EastChase in Montgomery, and Eastern Shore Centre in Spanish Fort.
Do you provide watch servicing?
As an authorized service center, we maintain luxury watches from TAG Heuer, NORQAIN, Michele, and other premium brands. Our watchmakers perform routine maintenance, movement servicing, and water resistance testing using factory-approved methods.
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Reviews (6)
Lee Watkins
Jun 01, 2022
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Ware's made it super easy for me to find the necklace that I was looking for. They gave us great options.
Lisa Tabor
May 09, 2022
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Had ring resized, was done in about a week, probably a little more expensive than I would have preferred to pay. I also had to send the ring back in to the jeweler (who thankfully was still at the store) when I picked it up to have two sets of fairly obvious scratches polished out. Glad I saw them when I was there, it would've been frustrating to have to bring it back.
Hope Galishoff
Feb 22, 2022
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Always helpful and friendly. Never feel pushed into a sale no matter the length of time between visits or if I'm just browsing. Great service and staff!
Sara Landon-Socha
Feb 06, 2022
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Ware Jewelers re-sized two of my favorite rings. I am thrilled to be wearing them again! Thank you so much.
John Phillip
Jan 14, 2022
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Ware jeweler reset the prongs for my wife's wedding ring. The result was a wonderful, sparkling and safe setting for the diamond. The cost was very reasonable. We are sure the work will last for another 50 years. Great job!
Derek Smith
Dec 08, 2021
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Recently had wife's ring repaired, super fast service and excellent customer service at a very affordable price. Nice to have a great local jeweler with in house services!
