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Business Details
50+ Years
experience
Luxury Jewelry & Watch Store in Greenville, DE
A.R. Morris Jewelers was founded in 1960 with a commitment to trust, integrity, quality, and value. As a second-generation family-owned business, we specialize in luxury jewelry, fine watches, and custom design services. Our team includes a Graduate Gemologist from the Gemological Institute of America, ensuring expert diamond education and appraisal services. We offer in-house design and manufacturing, allowing clients to create personalized pieces with 3D CAD modeling and traditional craftsmanship. With over 75 designer brands and 30 authorized watch brands, we provide an extensive selection of engagement rings, wedding bands, and timepieces.

Our Greenville, Delaware location offers tax-free shopping and has been recognized as the best jeweler in Delaware by Delaware Today Magazine. We pride ourselves on personalized service, whether customers are purchasing, repairing, or redesigning heirloom jewelry. Our expertise extends to jewelry and watch repairs, appraisals, and buying pre-owned luxury items. We serve clients from Delaware, Pennsylvania, and Maryland, offering convenient access to exceptional quality and value. For over six decades, we have maintained a reputation for excellence through service and craftsmanship.
Services
Custom Jewelry Design Jewelry Repair Watch Repair Appraisals Sell Your Jewelry
Details
  • Year established: 1960
Highlights and features
  • Family-owned since 1960 with second-generation expertise in jewelry and gemology
  • In-house design and manufacturing for fully customized pieces
  • Graduate Gemologist on staff for accurate appraisals and diamond education
  • Authorized dealer for Rolex and 30+ luxury watch brands
  • Tax-free shopping in Delaware with regional delivery options
Associations and certifications
  • Gemological Institute of America (GIA)
What people say
Excellent service Best jeweler Unparalleled craftsmanship Tax-free savings Custom design expertise
Services
Custom Jewelry Design
Our custom jewelry service transforms your vision into reality using 3D CAD modeling and traditional craftsmanship. Clients work directly with designers to create unique engagement rings, heirloom redesigns, or statement pieces. All work is completed in-house, ensuring quality control and personalized attention throughout the process.
Jewelry Repair
We offer comprehensive jewelry repair services including resizing, stone setting, and restoration of damaged or worn pieces. Our expert jeweler has over 50 years of experience and uses state-of-the-art techniques to maintain the integrity of your valuable items while ensuring safety and durability.
Watch Repair
As an authorized dealer for Rolex and other premium brands, we provide servicing, battery replacements, and complete overhauls for luxury timepieces. All repairs are performed by trained technicians using genuine parts to maintain manufacturer warranties and ensure long-term functionality.
Appraisals
Our Graduate Gemologist provides certified insurance appraisals with GIA-accredited documentation. This service ensures accurate valuation for diamonds, gemstones, and fine jewelry, meeting requirements from major insurance providers while offering detailed descriptions of each item's specifications and market value.
Sell Your Jewelry
We offer professional evaluation and competitive pricing for pre-owned jewelry, luxury watches, and precious metals. Our staff provides transparent assessments of diamonds, estate pieces, and scrap materials, ensuring fair market value with immediate payment options for accepted items.
People
Bret Morris
Graduate Gemologist
Bret Morris is a Graduate Gemologist from GIA with expertise in diamond importing, jewelry design, and appraisal services. He oversees quality control and client consultations at A.R. Morris Jewelers.
Questions
What makes A.R. Morris Jewelers different from online retailers?
As an authorized dealer, we guarantee genuine products with full manufacturer warranties. Our in-house experts provide personalized service and custom design options unavailable through online resellers.
Do you offer financing options for purchases?
Yes, we provide financing options for qualified buyers on jewelry and watch purchases to make luxury items more accessible while maintaining competitive pricing.
Can you repair jewelry purchased elsewhere?
Our repair services are available for all jewelry types regardless of purchase location, using professional techniques to restore damaged or worn pieces to their original condition.
How do appraisals work at A.R. Morris?
Our GIA-certified gemologist conducts detailed evaluations of diamonds, gemstones, and metals, providing documented appraisals required by insurance companies with transparent valuation methods.
What areas do you serve?
We primarily serve Delaware, with convenient access from Pennsylvania and Maryland, offering tax-free shopping benefits to all regional customers.
Can I redesign existing jewelry?
Yes, our custom design service specializes in transforming heirloom pieces using existing stones and metals to create modern designs while preserving sentimental value.
Reviews (6)
Chris Landry
Jun 25, 2022 Report
Kim has been my jeweler for several years, and I recently went back to purchase a Breitling Endurance Pro. Once again, I was more than satisfied with my purchase, the no pressure atmosphere and the objectively fair prices. I drive 2.5 hours each way as this is the best jeweler in the Mid-Atlantic bar none. I would give more than 5 stars if I could.
Armando'S. Auto Detailing Llc Aka Rocky
May 11, 2022 Report
I put down 500 to buy a Omega Speedmaster I was told 3 to 8 weeks it's been since January and I haven't received my watch yet I called the sale person to have them credit my Visa account she never returned my phone calls or texts. I will never do business with this company again bad business.
Mike F.
Mar 10, 2022 Report
I found A R Morris through a colleague who had been going to this jeweler for her needs for many years, and I am super happy she gave me the recommendation! I have been to A R Morris for birthday, Christmas, and now Mother's Day (yes, way early, but at least I won't be rushed in May) gifts and so far, the individual(s) I have gotten the gifts for have been super happy with them! The selection and quality have been phenomenal, but more than that, I absolutely love the individuals that work here!

They truly make me feel like family and show me the ultimate respect and are not rushing me "along" even when there are others waiting for service. They treat me like I am the only one in the jewelry store! Thank you Kim, Craig, and Russell! A R Morris has truly found a customer for life! Thank you and keep up the great work y'all!
Kelsey A. McFall
Aug 07, 2021 Report
Stopped in after I left the gym looking for a necklace for myself and ring for my husband as we are getting pictures done for our wedding when we return to Hawaii. Very unfriendly staff. Door is locked and you must be buzzed in and out. When I asked if they had any rose gold rings I was quickly told no and brushed off. I looked around by myself for about ten minutes and was not offered help once.

Found a necklace I was seriously interested in buying but no one would help me, why? Was I under dressed, to young to have enough money for their store? Not sure. They just lost a serious customer I will stick to Littmans where I am greeted by my name and have someone walk with me as I shop and show me every piece I am interested in. I highly recommend skipping these guys and going to a friendlier jeweler who is less judgmental.
Dan Piccillo
Mar 26, 2021 Report
Spoke with Russell on the phone about an anniversary gift for my wife during the week and he advised me of the inventory they had so we scheduled the appointment for today and was able to pick out the perfect gift. He was very patient with us and extremely knowledgeable on the brand. The other ladies in the store were so friendly and even showed us the "hall of fame" while waiting on the fitting. Top notch service and down to earth atmosphere. Will be contacting Russell again for future purchases. Thank you.
James Pachucki
Jan 06, 2021 Report
Bret ensures every detail of your purchase is explained in full and you're treated to the highest standard at either of their locations. Extremely friendly staff paired with a vast amount of unique selections across luxury diamonds and watches has solidified me as a lifelong customer