Business Details
Your Trusted Jewelry Partner in Blacksburg, VA
Kent Jewelers has been serving the Blacksburg community for over three decades with expert jewelry craftsmanship and personalized service. Our in-house licensed GIA Graduate Gemologist provides certified appraisals for insurance purposes while our experienced goldsmith handles all repair needs from simple adjustments to intricate custom designs. We specialize in creating timeless engagement rings and wedding bands that celebrate life's milestones, offering both ready-made collections and bespoke pieces tailored to individual visions. Our team works closely with clients to transform loose gemstones into new heirlooms or reimagine family jewelry with modern flair. With certified expertise in premium watch brands like Rolex, we combine technical precision with artistic creativity across all services. From sterling silver creations to elegant pearls, our curated designer selection includes Doves, Frank Reubel, and Gabriel & Co. to suit diverse tastes and budgets.We maintain a welcoming environment where walk-ins receive the same dedicated attention as appointment clients, supported by both physical store visits and virtual consultations. Our Instagram presence showcases our latest designs while multiple contact channels ensure accessibility for all customer preferences. Committed to maintaining the highest standards of craftsmanship, we provide transparent pricing and detailed explanations throughout the jewelry creation process. Whether preserving family legacies or crafting new traditions, our focus remains on creating meaningful pieces that reflect each client's unique story.
Services
Engagement Rings
Custom Jewelry Design
Jewelry Appraisals
Watch Repairs
Designer Jewelry Selection
Wedding Bands
Jewelry Maintenance
Estate Jewelry Restoration
Highlights and features
- 30+ years of jewelry craftsmanship experience
- GIA-certified gemologists on staff
- Rolex authorized service center
- Custom design specialists with CAD technology
- Hand-picked selection of international designers
Associations and certifications
- GIA (Gemological Institute of America)
- Rolex Certified
What people say
Friendly, helpful and knowledgeable
Definitely recommend using this jeweler
Create the perfect piece
Services
Engagement Rings
Our engagement ring specialists help create custom designs or select from premier collections. With CAD technology and master goldsmiths, we craft unique rings using quality diamonds and gemstones. Clients receive personalized guidance through the entire selection or creation process.
Custom Jewelry Design
Transform ideas into wearable art through our custom design service. Our designers collaborate on sketches, material selection, and production. Whether reimagining heirlooms or creating new pieces, we ensure precise execution of individual visions using modern fabrication techniques.
Jewelry Appraisals
Certified GIA gemologists provide detailed appraisal documents for insurance purposes. Our evaluation process includes gemstone analysis, metal testing, and market value assessment. Appointments ensure thorough examination and accurate documentation of jewelry pieces.
Watch Repairs
Authorized Rolex service center technicians handle premium watch maintenance. Services include battery replacement, movement repair, and water resistance testing. Our watchmakers service both luxury brands and everyday timepieces with precision engineering standards.
Estate Jewelry Restoration
Our goldsmiths specialize in restoring antique and estate jewelry while preserving original craftsmanship. Services range from prong replacement to complete structural reinforcement. We maintain historical integrity while ensuring wearable durability for cherished heirlooms.
Questions
Do you offer custom engagement ring design services?
Yes, our designers work with clients to create custom engagement rings using CAD technology and hand-crafted techniques. We help develop ideas into unique, personalized pieces.
Can you repair vintage or heirloom jewelry?
Our master goldsmith specializes in estate jewelry restoration, preserving original craftsmanship while ensuring structural integrity for continued wear.
Are your gemologists certified?
Yes, we employ a licensed GIA Graduate Gemologist who provides certified appraisal services for insurance documentation purposes.
Do you service luxury watch brands?
We are an authorized Rolex service center and certified to repair premium watch brands using genuine parts and specialized equipment.
What jewelry styles are available?
Our collection includes both modern and classic designs from international brands like Doves, Gabriel & Co., and Frank Reubel, featuring pieces in silver, gold, and platinum.
How can I schedule an appointment?
Appointments can be booked through our website or by calling 540-552-3241. Walk-ins are welcome but advance scheduling ensures dedicated consultation time.
Reviews (7)
Sam H.
Apr 23, 2021
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Michelle was wonderful. I had a very precious and sentimental family ring that needed to be fixed and sized. I was very nervous having it sent off, but Michelle was very communicative and reassuring. When it needed more when than anticipated, she was helpful in calling first with a quote before they started working on it. Because of that, it took longer than anticipated. She did everything in her power to get the ring back before a family/celebratory event I have coming up.
My experience was wonderful. She was so kind and professional. I will definitely be going back and recommending them to others. I don't usually write reviews, but I had seen a negative review from 2020 and wanted to make sure people knew that my experience was drastically different than what was stated by that other individual. There is always more to the story. Her attitude, helpfulness, and overall demeanor seemed very genuine.
My experience was wonderful. She was so kind and professional. I will definitely be going back and recommending them to others. I don't usually write reviews, but I had seen a negative review from 2020 and wanted to make sure people knew that my experience was drastically different than what was stated by that other individual. There is always more to the story. Her attitude, helpfulness, and overall demeanor seemed very genuine.
Emily S.
Dec 19, 2020
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Having overheard the way the owner was treating a customer in the store one day, I turned around and walked out. You would not believe how rude and demeaning she was. I will be taking my business elsewhere.
Victor Zimbardi
Feb 18, 2020
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Kent jewelers is an outstanding jewelry store. Their customer service is amazing, Michelle does an excellent job of making sure you are completely taken care of. There's no pressure to buy a more expensive option at all and the options are great. I wanted to be able to give input on a custom design for an engagement ring and I was easily able to. Michelle found me a great priced ring and I was very happy with the whole process.
Mike Cortez
Nov 07, 2019
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I haven't even received my jewelry back that is being worked on yet, but I came here to review anyways because Michelle provides some of the best service I have seen in this area since moving here last year. Walking into a jewelry store can be pretty intimidating and I have had many hard, awkward sales pitches thrown my way in the big-box shops. Michelle makes being in the store very comfortable and applies no pressure at all. She's the type of person that makes shopping local great.
Joe Fabrizi
Dec 24, 2018
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I shopped around MANY different places in Blacksburg, VA for an engagement ring for my fiance. Needless to say, Kent Jewelers was absolutley incredible and by far the best. From the moment I stepped through the doors I felt like they actually cared about finding the perfect ring for my special lady. I worked with the owner and both store associates, and I seriously cannot recommend them more. Yesterday my fiance and I went back to Kent Jewelers for our wedding bands, and they remembered me!
They took the time to look at photos of our engagement and asked about our wedding plans. Throughout this whole process it has been so clear that Kent Jewelers takes pride in their work and truly cares about their clients.
They took the time to look at photos of our engagement and asked about our wedding plans. Throughout this whole process it has been so clear that Kent Jewelers takes pride in their work and truly cares about their clients.
Patricia Pittman
Oct 27, 2018
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Michelle, the assistant store manager, was amazing! So kind, knowledgeable and top notch customer service. The store is really nice and smelled great. I felt comforted immediately. She followed up with me in a timely manner on a quote. I was given a proper receipt with an image of my exact ring, which I loved. I went to have my ring resized and it it came back 100 times better than before. It doesn't even look like the same ring!
They clean and buff/ polish for no additional charge! Also, I had been quoted by several Jewelers for a resize and their price was the most reasonable with a good turn around. This small business, is worth yours. 10/10 I would go again and refer to all my friends.
They clean and buff/ polish for no additional charge! Also, I had been quoted by several Jewelers for a resize and their price was the most reasonable with a good turn around. This small business, is worth yours. 10/10 I would go again and refer to all my friends.
Karthik Radhakrishnan
Feb 17, 2018
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Needed to get a few watchs resized. They were super helpful, did not charge a lot and were really quick too! I did not purchase any jewelery but, would definitely recommend for the service.