Business Details
Your Premier Destination for Fine Jewelry in Fresno
At Premier Fine Jewelers, we pride ourselves on offering an exceptional selection of fine jewelry while providing personalized service that makes every customer feel like family. Our team of GIA-certified design experts specializes in creating custom pieces that reflect individual stories and milestones. With decades of combined experience in the jewelry industry, we ensure every client receives expert guidance in selecting or designing high-quality gemstones and settings. Our commitment to excellence extends beyond the purchase through lifetime support for jewelry maintenance and care.We hand-select all diamonds in our inventory, ensuring superior quality and value for every investment. Our lifetime diamond upgrade program allows clients to trade in their original purchase toward a more valuable piece at any time. Located in Fresno, California, we serve the Central Valley region with trusted expertise and a focus on building lasting relationships with our clientele.
Services
Engagement Rings
Wedding Bands
Custom Jewelry Design
Diamond Upgrades
Fashion Jewelry
Highlights and features
- Our GIA-certified design experts provide expert jewelry guidance
- Lifetime diamond upgrade program available on all purchases
- Hand-selected inventory of high-quality diamonds and gemstones
- Custom design service with personalized collaboration
- Family-owned business serving Fresno since 2007
Associations and certifications
- Gemological Institute of America (GIA)
What people say
Knowledgeable staff
Beautiful selection
Personalized service
Quality craftsmanship
Lifetime upgrade option
Services
Engagement Rings
Our engagement ring collection features hand-selected diamonds in various cuts including princess, round, and cushion shapes. Each piece combines quality craftsmanship with timeless design. Our GIA-certified experts help clients choose the perfect symbol of commitment.
Wedding Bands
We offer diverse wedding band options from classic plain bands to diamond-encrusted eternity styles. Our collection includes men's, women's, and unisex designs in gold, platinum, and alternative metals for modern couples.
Custom Jewelry Design
Our custom design service creates one-of-a-kind pieces through collaborative consultations with GIA-certified designers. Clients receive personalized attention to craft meaningful jewelry that reflects their unique style and story.
Diamond Upgrades
Our lifetime diamond upgrade program allows customers to trade in their original purchase toward a more valuable piece. We apply the full original purchase price toward new diamond selections at any time.
Fashion Jewelry
Our fashion jewelry collection includes necklaces, earrings, and bracelets from renowned designers. Pieces feature precious metals, gemstones, and diamonds in contemporary styles for everyday wear and special occasions.
People
Brook
Owner & Graduate Gemologist
Brook, our onsite GIA-certified gemologist, personally selects every diamond in our inventory. With decades of experience in fine jewelry, Brook ensures exceptional quality and provides expert guidance to clients seeking perfect pieces for life's milestones.
Questions
What services does Premier Fine Jewelers offer?
We specialize in engagement rings, wedding bands, custom jewelry design, diamond upgrades, and fashion jewelry. Our GIA-certified experts provide personalized consultations for all jewelry needs.
How can I schedule a custom jewelry consultation?
Contact us at 559-439-8600 or visit our Fresno store to book an appointment with our GIA-certified design team for custom jewelry creation.
Do you offer diamond trade-in options?
Yes, our lifetime diamond upgrade program lets you trade in your original purchase toward a more valuable piece at any time, with full credit for your initial investment.
What payment methods do you accept?
We accept major credit cards, cash, and offer financing options for qualified buyers to make fine jewelry purchases more accessible.
What areas do you serve?
While based in Fresno, we serve clients throughout California's Central Valley including Merced, Madera, Clovis, Modesto, and Visalia.
What makes your jewelry selection unique?
Our inventory features hand-selected diamonds and gemstones curated by our GIA-certified gemologist, ensuring quality and value in every piece we offer.
Reviews (6)
Cameron B.
Jun 13, 2022
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I was shopping for an engagement ring and after going many many different places, I'm very glad I went with Premier! Everyone there was friendly, Brooke educated me on what I should be looking for, and when the time came down to pick the right stone, Brooke was very trustworthy and gave me his honest opinion. Premier can work with you to get what you want and my fiance loves her ring! She gets many genuine compliments about how brilliant the diamonds look.
Brooke B.
Jun 08, 2022
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Premier Fine Jewelers is THE best in town. Brook and Lisa are so easy to work with. They helped my fiance pick out a gorgeous ring which I could not be happier about. I had to get my ring resized a few times and they were understanding and got it back to me quickly. Highly recommend!
Mo M.
Feb 06, 2022
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Overall good experience here. First time working with Brooke & Lesa. It was a gift purchase and the recipient was very pleased. Brooke helped me find something fitting my needs. It was a bit over my budget, but the results were worth it. Lesa helped me finalize the deal. Gift wrapping and the ring box itself was a big hit as they promised it would be. Will definitely return.
Al H.
Apr 11, 2021
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Be very careful. The reason their prices are so low is because Brooke certifies the gems himself and greatly over inflates the quality and value. There is a significant difference between his appraisal and a GIA appraisal. He appraised my diamond incorrectly on both color and clarity which I discovered when I sent it out years later for a GIA appraisal. Long story short, I attempted to sell my stone to various reputable jewelers and no one would even make me an offer.
After 5 attempts, I wanted to know why, so I sent it for a GIA appraisal. The stone he appraised at 30K (I paid $22K for) turned out to be worth 8K. When I shared the GIA certificate with him he went ballistic and told me NEVER to contact him again. Always ask for a GIA certificate, and be very wary of self proclaimed gemologist experts.
After 5 attempts, I wanted to know why, so I sent it for a GIA appraisal. The stone he appraised at 30K (I paid $22K for) turned out to be worth 8K. When I shared the GIA certificate with him he went ballistic and told me NEVER to contact him again. Always ask for a GIA certificate, and be very wary of self proclaimed gemologist experts.
Roxanna Gale
Dec 17, 2020
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My husband surprised me with a beautiful cross necklace. Nices people in the business. I'll never buy from any other jeweler store. Brooke and Lisa are the friendliest people ive met. They have beautiful jewelry.
Christopher B.
Jul 31, 2020
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I was looking for a jeweler that would customize an engagement ring. Due to an unfortunate situation, another jeweler recommended Premier Fine Jewelers. I stopped by and spoke to Lisa on my first visit. I left the shop feeling like she genuinely care about what I was looking for & a few different options to get our price range. We went back and got a mold made but it wasn't quite what we expected. Brook just happened to have new rings in stock & it was almost exactly what we were looking for. Brook allowed us to customize the rings to our taste with bigger diamonds, ring width, etc. Brook also worked with us and our price range which included trading in scrap gold.
I can say with complete confidence that we will never go to another jeweler. Brook & Lisa have exceeded every expectation that we had and more. I recommend Premier to anyone that has never had a personal jeweler and anyone else for that matter. You will not be disappointed. Thank you Brook & Lisa. -Chris & Angela
I can say with complete confidence that we will never go to another jeweler. Brook & Lisa have exceeded every expectation that we had and more. I recommend Premier to anyone that has never had a personal jeweler and anyone else for that matter. You will not be disappointed. Thank you Brook & Lisa. -Chris & Angela
