Business Details
44 Years
experience
Your Premier Jewelry Destination in Daleville, AL
Ingrid's Jewelers has served Southeast Alabama and the Wiregrass since 1982, offering fine jewelry with a commitment to quality, integrity, and personalized service. Founded by Ingrid, a German immigrant, and her husband Jerry, a retired U.S. Army officer, the business has remained family-owned and operated for over four decades. Today, led by second-generation owner Kirsten Negard and a team of experienced professionals, including veterans and industry veterans, the store continues to prioritize honesty, customer care, and exceptional value. With a vast selection of diamonds, gemstones, and custom designs, Ingrids specializes in engagement rings, wedding bands, anniversary pieces, and military-themed jewelry.The team provides expert appraisals, repairs, and layaway plans, ensuring accessibility and satisfaction for every client. Reviews consistently highlight the store's knowledgeable staff, unique inventory, and competitive pricing, distinguishing it from chain retailers. Over 30 years of customer loyalty and testimonials underscore its reputation as a trusted local business. Despite challenges like the pandemic and personal hardships, the team remains dedicated to preserving the founding principles of excellence and community service. Ingrid's Jewelers combines generational expertise with modern offerings, making it a premier destination for all jewelry needs.
Services
Jewelry Repair
Appraisals
Shipping
Layaway
Gift Wrapping
Cleaning
Engagement Rings
Wedding Bands
Gemstone Jewelry
Military Pendants
Details
- Year established: 1982
Highlights and features
- Family-owned and operated since 1982 with generational expertise.
- Veteran-led team committed to integrity and customer service.
- Competitive pricing on unique, high-quality jewelry selections.
- Free in-store repairs and flexible layaway payment options.
- Expert guidance for engagement, wedding, and anniversary jewelry.
What people say
Best jewelor ever
Great family environment
Knowledgeable staff
Affordable prices
Layaway plan available
Services
Engagement Rings
Our engagement rings combine timeless elegance with modern designs, featuring certified diamonds and gemstones at unbeatable prices. Each piece is hand-selected to ensure quality and value, with expert guidance to help you find the perfect symbol of commitment. With discounts up to 70% off MSRP, we make luxury accessible without compromising craftsmanship.
Jewelry Repair
From simple fixes to intricate restorations, our skilled artisans provide prompt, reliable repair services using premium materials. We offer complimentary in-store repairs for minor issues and transparent pricing for complex work, ensuring your jewelry remains as stunning as the day you purchased it.
Layaway Plans
Our flexible layaway program allows you to reserve jewelry with monthly payments, avoiding interest charges. This option makes high-value purchases accessible while maintaining financial flexibility, with dedicated support to guide you through the process.
Army Aviation Pendants
Custom-crafted 10kt gold pendants honor U.S. Army Aviation with precision detailing and optional gemstone accents. Each piece is made to order, celebrating service and heritage with wearable art that embodies pride and tradition.
Gemstone Selection
We offer an extensive array of certified diamonds and rare gemstones, including rubies, sapphires, and tanzanite, sourced for exceptional quality. Our experts educate customers on the Four Cs and care practices, ensuring informed decisions for every purchase.
People
Kirsten Negard
Owner
Second-generation owner Kirsten Negard leads with over 25 years of experience, upholding her parents' legacy of integrity and excellence. A certified diamond specialist, she combines industry expertise with personalized service to meet client needs.
Michael Negard
Operations / Marketing
Retired U.S. Army officer Michael Negard oversees operations and marketing, leveraging 32 years of military leadership to ensure efficient service and strategic growth while maintaining core values.
Georgia Fleming
Sales Associate
Georgia Fleming brings retail expertise and customer-focused service, specializing in merchandising and client relations to enhance the shopping experience with attention to detail and warmth.
Kelly Sutterfield
Sales Associate
Kelly Sutterfield combines administrative precision with jewelry knowledge, offering tailored guidance and support to ensure every customer finds meaningful, high-quality pieces.
Questions
What services does Ingrids Jewelers offer?
We provide jewelry sales, appraisals, repairs, layaway plans, gift wrapping, and custom designs, including military-themed pieces and estate jewelry.
Do you offer financing options?
Yes, our interest-free layaway program allows monthly payments to secure jewelry purchases.
Are repairs done in-house?
Minor repairs are completed in-store; complex work is handled by trusted specialists with transparent pricing.
What makes Ingrids different from chain stores?
We're a family-owned, veteran-operated business with 40+ years of local expertise, offering personalized service and competitive pricing without corporate markups.
Can I find military-themed jewelry?
Yes, we specialize in custom Army Aviation pendants and other service-inspired designs crafted in 10kt gold.
Reviews (4)
James Williams
Aug 24, 2021
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If I cloud give them 6 stars I would. They stayed open for almost an extra hour for me. I was coming back from a trip and needed to drop some jewelry off to be fixed. Unfortunately I got delayed and only had that day to meet with them. They were so kind and stayed open long enough for me to get there. Wound up purchasing another necklace and diamond for my wife, which both were very reasonably priced.
Francis Cantada
Mar 02, 2021
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I came here a few times three years ago and it was one of the very few places ANYWHERE that would touch my family heirloom Rolex. I finally came back to the area for a brief stay and remembered Ingrid and her daughter, with my first thought being "I need to bring them my Rolex!" This place is nothing short of amazing! If I lived in the local area for a longer period of time or retired here, I'd be coming back to Ingrid's for everything. Ingrid and her daughter are absolutely sweet and down to Earth. They make you feel at home right from the start!
Kaitlyn Burke
Jun 12, 2020
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Took my parents here after graduation. Absolutely horrible. The old, musty smell of the place hit me first. The waitress was rushing us throughout the whole meal. For example, we just sat down and she quickly asked what we wanted. We hadn't even been handed the menus yet. She was rushing around doing her close out stuff and not the least bit of attentive to us. My food came out suspiciously fast and the food was cold.
Like they literally grabbed it out of a fridge and plopped it on a plate. It was that cold. I am super embarrassed that I took my parents here and wish we had gone somewhere nice like Corks and Cattle in Enterprise. I can only assume the great reviews are from locals and friends. You have been warned.
Like they literally grabbed it out of a fridge and plopped it on a plate. It was that cold. I am super embarrassed that I took my parents here and wish we had gone somewhere nice like Corks and Cattle in Enterprise. I can only assume the great reviews are from locals and friends. You have been warned.
Colin R.
Mar 04, 2020
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Where do I start? What an incredible jewelry shop! My wife and I and two small children just stopped in a little bit ago and from the moment we walked through the door you would think we had known everyone for years. We were welcomed with open arms and given a plethora of options for the flight school wings and how they may be customized. While our children explored, Mrs. Ingrid treated them like her own grandchildren, gave them some candy and just generally treated us with an incredible kindness.
I cannot speak highly enough of this family and their business because it is apparent that they are more concerned with the wellbeing of those who walk through their doors as opposed to simply making another sale. I will always recommend people check out Ingrid's before any other shop because I can 100% guarantee they'll leave with a smile on their face.
I cannot speak highly enough of this family and their business because it is apparent that they are more concerned with the wellbeing of those who walk through their doors as opposed to simply making another sale. I will always recommend people check out Ingrid's before any other shop because I can 100% guarantee they'll leave with a smile on their face.