Business Details
50+ Years
experience
Your Trusted Jewelry Store in La Crosse, WI
Established in 1964, Howes Diamond Jewelers has built a legacy of excellence in the jewelry industry. Our commitment to superior craftsmanship and personalized service stems from decades of family-owned operation. We specialize in diamonds, engagement rings, and custom jewelry design, combining technical expertise with a deep understanding of client needs. Our team of certified professionals brings extensive experience in both traditional and modern jewelry techniques. As members of the Independent Jewelers Organization, we leverage global buying power while maintaining local decision-making autonomy.Our two locations in La Crosse, Wisconsin, and Red Wing, Minnesota, offer unique inventory selections and dedicated customer support. We prioritize ethical sourcing and quality assurance across all our products. Our on-site goldsmith provides comprehensive repair services, from basic maintenance to intricate restoration work. Customer satisfaction remains our highest priority, demonstrated through our personalized consultation process and lifetime service guarantees. This enduring commitment to excellence has made us a trusted name in fine jewelry for over half a century.
Services
Jewelry Sales
Diamond Selection
Repair Services
Custom Design
Wedding Rings
Anniversary Bands
Estate Jewelry
Details
- Year established: 1964
Highlights and features
- Family-owned business with over 50 years of jewelry expertise
- On-site goldsmith for custom design and repair services
- Exclusive designer collections unavailable elsewhere in the region
- Personalized consultation process for engagement and wedding jewelry
- Lifetime service guarantees on all purchased jewelry items
Associations and certifications
- Independent Jewelers Organization (IJO)
What people say
Knowledgeable staff
Personalized service
Beautiful designs
Excellent repair work
Lifetime service guarantees
Services
Jewelry Repair
Our full-time goldsmith provides comprehensive jewelry repair services including cleaning, polishing, and complete restoration of fine jewelry pieces. We maintain original craftsmanship while using modern techniques to ensure durability. Our repair process typically takes 1-2 weeks with regular progress updates provided to clients.
Diamond Selection
We offer an extensive collection of certified diamonds and engagement rings featuring unique designer collections unavailable elsewhere in our trade area. Our knowledgeable staff provides expert guidance through the diamond selection process using industry-standard evaluation techniques and personalized consultation.
Custom Design
Our custom jewelry design service transforms personal visions into unique wearable art. Using both traditional sketching and modern CAD technology, we collaborate with clients to create one-of-a-kind pieces that reflect individual stories and special occasions.
People
Bill Howes
Founder
A licensed watchmaker with over 50 years in the jewelry industry, Bill established the business in 1964 and developed it into a regional leader through his commitment to quality craftsmanship and customer service.
Jan Howes
Co-owner
Joined the business in 1975, mastering all aspects of jewelry retail operations. She played a crucial role in expanding the company's service offerings and maintaining its reputation for exceptional customer care.
Dan Howes
Co-owner
Joined the family business in 1998 after working in scientific research. His unique perspective combines technical precision with creative jewelry design, helping modernize the company's approach while maintaining traditional values.
Questions
What jewelry services do you offer?
We provide diamond and jewelry sales, custom design services, professional repair work, and estate jewelry consultations.
How long has your business been operating?
We've served the La Crosse community since 1964 with our Red Wing location opening in 1981.
Do you offer jewelry repair services?
Yes, our on-site goldsmith handles all repair requests with typical turnaround time of 1-2 weeks.
What makes your store different?
We combine family-owned personal service with access to exclusive designer collections and global diamond sourcing.
Are your staff members trained professionals?
All our sales associates receive extensive jewelry education and product training to better serve customer needs.
Reviews (4)
Enrika Hlavacek
Jun 13, 2022
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The entire crew at Howe's in La Crosse are phenomenal to work with. Casey helped us design a custom engagement ring to suit my unique taste. They brought in a variety of salt and pepper diamonds for me to choose from (and were happy to keep searching for the perfect stone and tweaking the design, even if it took multiple iterations). We ended up purchasing wedding bands from Howe's as well. Every time you stop in (trying on, resizing, or even just a cleaning), you are treated like an old friend. Highly recommend this local business!
Paul Kismet
May 16, 2022
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I dropped my watch off to get the wrist band pin replaced. They texted me within less than a day. Very fast turn around service. Great selection of rings for a variety of occasions.
Shannon Greenbaum
Jan 16, 2022
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My boyfriend of 5 years and I got engaged and married in record time with him leaving Marines. My ring was from his Grandmother but very large. With so many unknowns (where he would be, when I would have to leave, where are we moving), Howes Diamond Jewelers and their amazing staff helped me to get my ring resized before I left to move out East. It was so meaningful that I was able to pick it myself and not have to worry about the stress and hassle of family/friends picking it up and shipping it to me. THANK YOU SO MUCH!
Hope Klismith
Nov 05, 2021
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I was worried the stone in my ring was loose. I didn't get it from Howes but they gladly checked it for me for free and were so nice. I'll definitely be back to purchase gifts or an item for myself in the future!