Business Details
19 Years
experience
Your Trusted Family-Owned Jewelry Store in Jackson
Gold Crown Jewelers has served Jackson since 2007 as a family-owned business dedicated to crafting exceptional jewelry and providing expert repair services. Our team of master jewelers and watchmakers brings decades of combined experience to every custom design, using hand-selected GIA-certified diamonds and gemstones sourced globally. On-site professionals handle all fine jewelry repairs, from intricate stone setting to rhodium coating, while our master watchmaker services luxury brands like Rolex and Omega with precision honed over 40 years. We maintain a legacy of excellence through traditional craftsmanship combined with modern techniques, ensuring every piece we create or restore meets exacting standards.Our commitment to quality extends to fair market valuations for estate jewelry and precious metals, reflecting our deep understanding of local market needs. With a 2000-square-foot showroom displaying bridal rings, fine diamond jewelry, and antique collections, we offer personalized service that prioritizes client satisfaction and long-term relationships built on trust and expertise.
Services
Custom Jewelry Design
Jewelry Repairs
Watch Servicing
Diamond Appraisals
Estate Jewelry Sales
Ring Sizing
Stone Setting
Precious Metal Buying
Vintage Watch Repair
Rhodium Coating
Details
- Year established: 2007
Highlights and features
- We offer 17+ years of family-owned jewelry expertise in Jackson
- Our team includes master jewelers with global gemstone sourcing experience
- We provide in-house watchmaking services for luxury brands like Rolex
- Our GIA-certified diamonds ensure verifiable quality for all customers
- We pay fair market value for used gold, silver, and estate jewelry
Services
Custom Jewelry Design
Our master jewelers create one-of-a-kind pieces using hand-selected GIA-certified diamonds and gemstones. Clients collaborate directly with designers to transform personal visions into wearable art through detailed CAD modeling and traditional fabrication techniques. This service caters to customers seeking unique engagement rings, heirloom reproductions, or signature statement pieces.
Jewelry Repairs
We offer comprehensive repair services for all types of fine jewelry including ring sizing, prong rebuilding, and chain soldering. Our on-site professionals use precision tools to restore damaged pieces while maintaining structural integrity. This service ensures customers' valuable jewelry maintains its beauty and functionality through expert care.
Watch Servicing
Our master watchmaker provides complete servicing for luxury brands like Rolex, Omega, and Movado. This includes movement overhauls, water resistance testing, and battery replacements performed with specialized equipment. Customers benefit from extended timepiece longevity and maintained value through our meticulous maintenance procedures.
Diamond Appraisals
We provide accurate appraisals for insurance, estate settlement, or resale purposes using current market data and gemological analysis. Our professionals assess diamond quality, metal purity, and craftsmanship to determine fair market value. This service helps clients understand their jewelry's worth with documented certification.
Precious Metal Buying
We offer competitive pricing for unwanted gold, silver, and platinum items including broken jewelry and estate collections. Our evaluation process considers current metal prices and purity testing to ensure fair compensation. This service provides customers with a trusted local option for liquidating precious metals.
People
Paolo DeCola
Master Jeweler
Paolo DeCola, a master jeweler with decades of experience, creates exquisite custom pieces for Midwest clients. Born in Ann Arbor, he developed his craft through family marble and tile business exposure before specializing in jewelry fabrication.
Robert Rasmussen
Master Watchmaker
Robert Rasmussen brings over 40 years of luxury watch expertise to Gold Crown Jewelers. After training in San Francisco, he mastered high-end brand servicing at Rolex, Hamilton, and Tissot before joining our team to maintain precision timepieces.
Nic DeCola
Sales and Marketing
Nic DeCola combines Michigan roots with Florida photography education to lead our sales and marketing efforts. His fashion industry experience helps position Gold Crown Jewelers as a trendsetting destination for modern jewelry designs.
Ricco DeCola
Owner
Owner Ricco DeCola established Gold Crown Jewelers to deliver exceptional customer service and quality products. With service industry expertise, he ensures every client receives personalized attention while maintaining the store's reputation for excellence since 2007.
Questions
What custom jewelry design options do you offer?
We create custom engagement rings, heirloom reproductions, and statement pieces using CAD modeling and traditional techniques with GIA-certified diamonds.
Do you repair luxury watches?
Yes, our master watchmaker services Rolex, Omega, Movado, and other luxury brands with complete movement overhauls and battery replacements.
How do jewelry appraisals work?
Our professionals assess diamond quality, metal purity, and craftsmanship using current market data to provide documented insurance or resale valuations.
What precious metals do you buy?
We purchase gold, silver, platinum, and estate jewelry, offering competitive pricing based on current metal prices and purity testing.
Are repairs done on-site?
Yes, all jewelry and watch repairs are completed in-house by our master jewelers and watchmaker without outsourcing.
Reviews (4)
Lucy Flippo
Jan 10, 2022
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IF I COULD GIVE ZERO STARS I WOULD! my husband bought this bracelet yesterday and upon opening it I immediately saw it was tarnishing and corroding! He paid $130 for something that looks like it was from the 50 cent machine.(picture below!) And the sad part is he doesn't know a lot about jewelry and the owner himself convinced him to buy this one because it was such a great deal. So sad he preyed on someone who didn't know what to look for when purchasing jewelry.
Do yourself a favor and go somewhere where the owner actually wants to sell great jewelry not cheap 50 cent machine pieces to make a buck. And the worst part is they don't allow exchanges refunds or in store credit and I wonder why. They can't be trusted I hope I can save other people from getting scammed. Very upset!
Do yourself a favor and go somewhere where the owner actually wants to sell great jewelry not cheap 50 cent machine pieces to make a buck. And the worst part is they don't allow exchanges refunds or in store credit and I wonder why. They can't be trusted I hope I can save other people from getting scammed. Very upset!
Sande Ratliff
Jun 20, 2021
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If I could give a zero, I would. They are not friendly, rude and tried to up-charge me for a watch battery. When I decided to not purchase it due to the increase of $5, he became aggressive and stated HE was the only one in Jackson that could put the back on an old Timex watch for me. I told him that I worked in 5 counties and didn't need to stay in Jackson. He came outside and took a picture of my car and licence plate after I took a picture of the outside Marquee of the store.
Maria Sanchez
Jun 16, 2021
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I first went to Gold Crown's Ann Arbor store about 6 years ago for the repair of some vintage family jewelry. I was impressed by their excellent customer service and the quality of their work. I later had some modern jewelry pieces repaired and was again impressed by the staff at Gold Crown Jewelers. I'm an Ann Arbor resident and really loved the Ann Arbor store but since it's closing, I make the drive to their Jackson store because I know I can count on the same quality and service.
My fiance and I purchased my engagement ring from their Jackson store. I love the ring and we felt the price was very fair. I also like that they have some very unique pieces that were designed and crafted by their very own jewelers. My apologies for the long review, I'm just ecstatic to have found a jeweler that provides such exceptional service, takes pride in their craft and has fair prices.
My fiance and I purchased my engagement ring from their Jackson store. I love the ring and we felt the price was very fair. I also like that they have some very unique pieces that were designed and crafted by their very own jewelers. My apologies for the long review, I'm just ecstatic to have found a jeweler that provides such exceptional service, takes pride in their craft and has fair prices.
Denise Tochman
Apr 06, 2021
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After stopping in to a "reputable jeweler" in Jackson for price quotes on jewelry repairs, I decided to stop in at Gold Crown for another quote. I am extremely glad I did. They are very reasonable, do excellent work and have a friendly and helpful staff. They also have unique and beautiful pieces to purchase.