Business Details
48 Years
experience
Your Trusted Jewelry Store in Normal, IL
Since 1978, Solid Gold Jewelers has been a trusted name in fine jewelry and custom design in Bloomington-Normal. Our owner, Gerry Taylor, brings decades of hands-on expertise to every project, ensuring customers receive honest, professional service. We specialize in creating personalized jewelry experiences where clients collaborate directly with our skilled goldsmiths to shape unique designs. Located in Uptown Normal, our store offers a welcoming environment for families, surrounded by local shops and dining options.With over 44 years of dedicated service, we combine traditional craftsmanship with modern techniques to deliver exceptional quality. Our commitment to transparency and customer education ensures clients understand every aspect of their jewelry choices. We pride ourselves on maintaining strong community ties while upholding the highest standards of artistry and integrity in our work.
Services
Custom Jewelry Design
Jewelry Appraisals
Jewelry Repairs
Watch Repair
Jewelry Cleaning
Diamond Selection
Birthstone Jewelry
Gemstone Identification
Engagement Rings
Wedding Bands
Details
- Year established: 1978
Highlights and features
- We offer 44 years of specialized jewelry expertise in Bloomington-Normal
- Our owner works directly with clients on custom design projects
- We provide transparent, honest service with no hidden fees
- Our store location offers convenient access in Uptown Normal
- We maintain traditional craftsmanship standards with modern techniques
Services
Custom Jewelry Design
Our custom jewelry service allows clients to create unique pieces through direct collaboration with our master goldsmith. Using traditional techniques combined with modern technology, we transform ideas into wearable art. Clients receive personalized guidance through material selection, design refinement, and production oversight. This service caters to special occasions, heirloom remakes, and distinctive fashion statements. Our hands-on approach ensures every detail meets exact specifications while maintaining structural integrity and aesthetic appeal.
Jewelry Appraisals
Professional jewelry appraisal services provide accurate valuations for insurance, estate planning, or personal knowledge. Our certified experts analyze gemstone quality, metal purity, craftsmanship, and market trends. Each appraisal includes detailed documentation with photographic evidence and written descriptions. We follow standardized valuation methods to ensure reliable, court-admissible assessments. This service helps protect investments and facilitates informed decision-making for jewelry transactions.
Jewelry Repairs
Comprehensive repair services address broken chains, damaged settings, and worn components using precision tools and techniques. Our skilled technicians handle delicate repairs while preserving original design elements. Services include soldering, stone tightening, resizing, and restoration of antique pieces. We use high-quality replacement materials matching original specifications. This service extends jewelry lifespan while maintaining structural safety and aesthetic value for everyday wear.
Gemstone Selection
Expert guidance helps clients select ideal gemstones based on quality, durability, and personal preferences. We explain the '4 Cs' (color, clarity, cut, carat) for diamonds and specific evaluation criteria for colored stones. Our inventory includes certified diamonds, lab-grown options, and natural gemstones. This service educates customers about value factors and care requirements while ensuring selections match intended use and style preferences.
Watch Repair
Our watch repair service addresses mechanical issues, battery replacements, and maintenance for luxury and everyday timepieces. Certified technicians use specialized equipment to service movements, replace crystals, and calibrate mechanisms. We work on both modern and vintage watches, preserving functionality while maintaining original aesthetics. This service ensures accurate timekeeping and extends the lifespan of valuable watches through professional care.
Questions
How do I schedule a custom jewelry consultation?
Call (309) 452-1612 during regular business hours to discuss your custom jewelry ideas with our goldsmith.
What types of jewelry repairs can you handle?
We repair broken chains, damaged settings, perform resizing, and restore antique jewelry using professional techniques.
Do you offer diamond certification services?
We provide detailed appraisals that include diamond quality analysis based on industry-standard evaluation criteria.
What payment methods do you accept?
We accept major credit cards, cash, and personal checks for jewelry purchases and services.
Can you help with heirloom jewelry restoration?
Yes, our experts specialize in restoring vintage and heirloom pieces while preserving original craftsmanship.
Do you offer jewelry cleaning services?
We provide professional cleaning services to maintain your jewelry's appearance and longevity.
Reviews (5)
Mike Devore
Aug 08, 2021
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We were there for watch repair. They do full watch repair, battery replacement, and have new watch bands. Excellent friendly service.
Sy Guzman
Jan 09, 2021
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Sarah was exceptional and caring! I explained I was looking for a pendant in a specific metal. While the jewelry store did not carry the item I was looking for, Sarah telephoned a dealer who could create it and deliver it to the store in a few days. Sarah then helped me select a necklace to match the pendant and was careful in allowing me to make the right purchase. Sarah didn't pressure me into buying anything- she showed me all my options and allowed me to make the final decision. I will be wearing these pieces for the rest of my life- thank you, Sarah.
Greg Meyer
Jan 04, 2021
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Wonderful people always anxious to help a helpless shopper. Just had another great experience; this time with Jerry making something very special for us. We will always be back.
Heartprints By Michelle Photography
Nov 26, 2019
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I took 2 rings into Solid Gold Jewelers to be resized. I have had problems with both repairs. 1 ring had several diamonds fall out after they resized it. That had never happen before. They told me I should be careful with it as it will lose more. (what good is a ring you can't wear?!) On the other more expensive ring the band just broke. I was lucky that I didn't lose it. I called to explain my disappointment with the serve I was provided and was given excuse after excuse. I was told I can bring it back in but it may cost me more money. I am not paying another dime. I guess I will be taking my business elsewhere and maybe you should also!
Wes Stockham
Apr 19, 2019
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Went in to get a watch band adjusted. Although I didn't buy it there they were more than willing to help. For $12 they adjusted, and set my watch. Great service and kind people!