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50+ Years
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Your Trusted Jewelry Store in Florida | Kiefer Jewelers
Kiefer Jewelers has been a trusted name in the jewelry industry since its founding in 1957 as Village Jewel in Dade City, Florida. Originally established by Al & Margaret Kiefer, the business was acquired in 1997 by David Hevia and Wendy Hevia, who preserved the legacy by renaming it Kiefer Jewelers. Today, the family-owned business operates two state-of-the-art locations in Dade City and Lutz, Florida, offering a comprehensive range of services including custom jewelry design, in-house repairs, and certified appraisals.

Our team of professionals combines decades of experience with a commitment to personalized service, ensuring every client receives exceptional care whether shopping in-store or online. We specialize in transforming ideas into unique jewelry pieces, providing free consultations and 3D modeling to guarantee satisfaction. With a focus on quality and customer trust, Kiefer Jewelers remains dedicated to maintaining the highest standards in craftsmanship and service excellence.
Services
Custom Jewelry Design Jewelry Repair Watch Repair Appraisals Diamond Upgrade Program Jewelry Buying Estate Jewelry Lab-Grown Diamonds Engagement Rings Wedding Bands
Details
  • Year established: 1957
Highlights and features
  • We offer custom jewelry design with free 3D modeling and wax prototypes.
  • Our in-house repair team handles complex jewelry and watch repairs.
  • GIA-trained advisors provide accurate jewelry appraisals by appointment.
  • We guarantee lifetime maintenance for jewelry under our Preferred Platinum Care Plan.
  • Family-owned since 1957 with two Florida locations for convenient service.
Services
Custom Jewelry Design
Transform your ideas into unique jewelry with our 3-step design process. Our specialists create 3D-printed wax models for approval before production. Services include online consultations and in-store customization for rings, pendants, and more.
Jewelry Repair
Expert repair for bent prongs, missing stones, and damaged shanks. Our team provides complimentary assessments and fixes loose stones, broken chains, and ring resizing. Maintenance recommended every six months.
Watch Repair
Comprehensive watch repairs including battery replacement, crystal repair, and water resistance testing. We service brands like Rolex, Omega, and Citizen with a 6-month guarantee on in-house work.
Appraisals
Certified gemologist appraisals for insurance or estate purposes. Services available monthly in both locations starting at $125. Covers diamonds, antiques, and luxury watches.
Diamond Upgrade Program
Trade your natural diamond studs or solitaires for a larger piece. No spending requirements apply. Includes free polishing and refurbishment every six months.
People
David Hevia
Co-Owner
With decades of jewelry industry experience, David Hevia co-founded Kiefer Jewelers in 1997. He oversees operations and maintains the legacy of quality established by the original founders.
Wendy Hevia
Co-Owner
Wendy Hevia brings extensive jewelry expertise to Kiefer Jewelers. As co-owner, she focuses on customer relations and ensuring the business maintains its community-centered values.
Alex Schlindwein
Marketing Director
Alex Schlindwein, daughter of the owners, serves as marketing director. With prior experience in jewelry management and bridal marketing, she leads digital strategy and brand development.
Questions
How does the custom jewelry design process work?
Our 3-step process starts with a free consultation, followed by 3D wax modeling for approval, then production. A 50% deposit is required after design approval.
What jewelry repair services do you offer?
We fix bent prongs, missing stones, broken chains, and ring sizing. Complimentary assessments are provided for all repair needs.
Do you buy used jewelry?
Yes, we offer on-the-spot payments for gold and fine jewelry. Bring your items during business hours for a no-obligation quote.
Are appraisals available for antique jewelry?
Yes, our certified gemologist provides appraisals for antiques, diamonds, and luxury watches. Appointments available monthly at both locations.
What payment plans do you offer?
We provide interest-free payment plans and the Preferred Platinum Care Program for lifetime jewelry maintenance.
Reviews (4)
Chris Qiao
May 30, 2022 Report
I would have to recommend Kiefer Jewelers to anyone in the market for a Rolex or any piece of jewelry. I had the pleasure of working with Stephanie in trying on a black dial milgauss and can vouch that her and her other associates really make this a special process especially when looking for you first luxury timepiece and making one feel welcome to the process.
Terri Schroeder
May 25, 2022 Report
I went to Kiefer Jewelers to have my ring repaired and cleaned. I was immediately assisted by Daniel. He had my ring checked and the explained what needed to be done, how long it would take and how much it would cost. They texted me when it was ready. When I picked it up I was assisted by Joshua. The ring was fixed and it was so clean it looked brand new. Both of these associates were very nice and professional. I highly recommend Kiefer Jewelers
Bluejuice
Apr 26, 2022 Report
I have had nothing but exceptional service from the staff at the Lutz location. I used to only shop online and I think that was maybe a mistake. Bob has been a delight to work with on everything from watches to other jewelry. The professionalism and service are second to none. I definitely recommend stopping in and saying hello. You will enjoy every minute! Cheers
Brandon Haskins
Apr 23, 2022 Report
I walked in and was kindly greeted by one of the diamond experts Daniel and was very accommodating for my range of spending. So from that point I knew I wasn't leaving without a ring from Kiefer! We looked at few lab grown and refurbished, but I wanted the real thing. I reached a decision with this beautiful 10k white gold band w/diamond inlay, followed by a beautiful 0.50ct natural stone. It was also a bridal set so my fiance got the fitting companion, thanks Daniel!