Business Details
50+ Years
experience
Custom Fine Jewelry & Engagement Rings in Fayetteville, AR
Underwoods Fine Jewelers has been crafting extraordinary fine jewelry since 1957, serving Northwest Arkansas from our flagship store in Fayetteville. Founded with $1,000 of borrowed capital, our family-owned business spans three generations of expertise in custom design, gemology, and jewelry repair. Our GIA and AGS certified diamond experts provide personalized consultations in our in-house gem lab, ensuring every client receives precision-cut stones and handcrafted pieces tailored to their unique stories.With recognition as America's Coolest Store and Best Single Store Jeweler, we combine traditional craftsmanship with modern technology to create heirloom-quality jewelry. Our services include engagement rings, wedding bands, colored gemstone selection, and redesign of heirloom pieces, all backed by a commitment to quality and customer satisfaction. We maintain active community involvement through local partnerships and educational initiatives about fine jewelry craftsmanship.
Services
Engagement Rings
Custom Jewelry Design
Gemstone Selection
Jewelry Repair
Wedding Bands
Details
- Year established: 1957
Highlights and features
- Three generations of family-owned jewelry expertise since 1957
- In-house design team and manufacturing workshop for custom creations
- GIA and AGS certified diamond experts on staff
- Personalized service with attention to individual client stories
- Awarded America's Coolest Store and Best Single Store Jeweler
Associations and certifications
- GIA
- AGS
What people say
Beautiful high quality
Knowledgeable staff
Personal service
Exquisite quality
Unmatched experience
Services
Engagement Rings
Our engagement ring specialists create timeless pieces using certified diamonds and colored gemstones. Clients work directly with GIA-certified gemologists to select stones or design custom settings. With in-house manufacturing capabilities, we ensure precision craftsmanship for unique, heirloom-quality rings that reflect personal stories and commitments.
Custom Jewelry Design
Our in-house design team transforms ideas into wearable art through custom jewelry creation. Using traditional hand-drafting techniques alongside modern CAD technology, we develop personalized pieces from concept to completion. This service includes redesigning heirloom jewelry and creating one-of-a-kind items that incorporate meaningful elements from clients' lives.
Gemstone Selection
We offer an extensive collection of certified diamonds and colored gemstones, including rare finds like opals, tourmalines, and sapphires. Our experts guide clients through the selection process, explaining quality factors and helping choose stones that match personal style and budget. Special ordering options are available for unique gemstone requests.
Jewelry Repair
Our skilled artisans provide comprehensive repair services for all types of fine jewelry. From simple resizing to complex restoration of antique pieces, we use traditional techniques and modern equipment to maintain structural integrity while preserving original design elements and craftsmanship.
Wedding Bands
We create matching wedding bands that complement engagement rings while reflecting couples' personal styles. Our collection includes classic metal bands, designer pieces, and custom options with unique textures, engravings, and accent stones. The service includes professional fitting and sizing assistance for perfect comfort.
Questions
What types of custom jewelry can you create?
We create custom engagement rings, wedding bands, heirloom redesigns, and personalized fine jewelry using diamonds, colored gemstones, and precious metals.
Do you offer certified diamonds?
Yes, we feature GIA and AGS certified diamonds, with experts available to explain grading reports and quality characteristics.
Can you resize existing rings?
Our repair department handles ring sizing, including complex adjustments while maintaining design integrity.
What metals do you work with?
We offer platinum, white gold, yellow gold, rose gold, and specialty alloys for custom jewelry creation.
How long does custom design take?
Custom pieces typically take 4-6 weeks, with options for expedited service when available.
Do you have financing options?
We offer various payment methods and can discuss financing options for qualified purchases.
Reviews (5)
Max Carver
Jun 08, 2022
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As usual I had let my wife's birthday slip up on me without an adequate gift purchased. Luckily Taylor had contacted me via a courteous text to see if I needed anything for an anniversary gift as I have made a couple prior purchases from Underwoods. Using that contact she was able to provide multiple sparkling gift options in my price range. Most importantly she was able to package and send the gift for overnight delivery. If I could give Taylor Ball 10 stars I would. Thank you for exceptional customer care.
Jennifer Cardenas
May 30, 2022
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I highly recommend meeting with Taylor! She made us feel very comfortable throughout the engagement stone selection process. We were treated with great respect and felt we truly had genuine experience at Underwoods. I'm a very minimalist type of person when it comes to jewelry and did not feel like I was being swayed to get or like something I didn't. Truly a wonderful experience! Thank you to Taylor and Underwoods! We love our ring!
James Young
Mar 26, 2022
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Underwoods defines excellence in fine jewelry. I love doing business at Underwoods. They know my name and provide the best quality Jewelery I have ever seen. Additionally, they provide personal service second to none. So thankful for the team at Underwoods Fine Jewelers.
Eddie Felber
Mar 21, 2022
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Go see Tiffany at Underwoods for all of your jewelry needs - we always feel welcome there and are met with professional and friendly service. Everyone there is wonderful and they have helped us redesign a family heirloom ring, and also new custom pieces of jewelry. Tiffany is kind, personable, and her attention to detail is so important to us.
Grace Pike
Mar 07, 2022
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My boyfriend and I came into Underwoods looking for a engagement ring. The staff (specifically Taylor Ball) was so kind and helped us through the journey. They educated us on all the different types and styles of diamonds and helped us find the perfect ring. I would highly recommend Underwoods Fine Jewelers and we will continue to shop from them in the future.
