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Business Details
44 Years
experience
Your Trusted Jewelry Store in San Diego
Collins Family Jewelers has proudly served San Diego for over 41 years, building a legacy rooted in integrity and excellence. Our commitment to quality is reflected in our curated selection of loose diamonds, diamond and colored stone jewelry, and fine timepieces. With a 3,100-square-foot showroom, we combine decades of expertise with state-of-the-art techniques to create personalized jewelry experiences. Our team of GIA-certified professionals prioritizes customer relationships, offering free lifetime cleaning, inspections, and trade-up policies for diamonds. We specialize in custom designs, ensuring each piece reflects the unique stories of our clients.

Our in-house financing options, including 0% interest for 18 months, make luxury accessible. As a family-owned business, we value community trust and maintain transparent practices, including appraisals for all items over $500. Our services extend to jewelry and watch repairs, engraving, and gold buying, supported by modern equipment and skilled technicians. We honor military service members with a dedicated 10% discount program. Through generations, we have remained dedicated to celebrating lifes milestones with craftsmanship and care.
Services
Jewelry Repair Watch Repair Custom Designs Gold Buying Engraving Services
Details
  • Year established: 1982
Highlights and features
  • We offer 41 years of jewelry expertise with GIA-certified professionals
  • Our in-house financing provides 0% interest for 18 months on qualified purchases
  • We feature a GIA-certified appraiser for accurate valuations
  • Custom design services create one-of-a-kind heirloom pieces
  • Military families receive exclusive 10% discounts on eligible items
Associations and certifications
  • GIA
Services
Jewelry Repair
Our state-of-the-art facility handles all jewelry repairs with precision. From simple fixes to complex restorations, our experienced technicians provide free estimates and use advanced equipment. We offer gold and silver buying services with on-the-spot payments, plus 20% extra value when applying scrap toward new purchases.
Watch Repair
We service all watch types, from battery changes to complete overhauls. Our experts perform link adjustments, band repairs, crystal replacements, and detailed cleanings. Whether your watch needs minor maintenance or major restoration, our technicians ensure accurate timekeeping and lasting durability for all brands.
Custom Designs
Create unique heirlooms with our custom design services. Our GIA-certified team transforms your vision into reality using CAD technology and traditional craftsmanship. We specialize in engagement rings, anniversary pieces, and personalized gifts that reflect individual stories and special moments.
Engraving Services
Add personal touches with our computerized engraving system. We engrave rings, glassware, frames, and more with precision. Our service accommodates intricate designs and text, completing most requests within 5-7 business days to ensure perfect results for your special items.
CFJ Benefits
Our exclusive CFJ benefits include free GIA appraisals, lifetime cleaning and inspections, and a diamond trade-up policy. White gold jewelry receives annual rhodium plating at no charge. These services ensure lasting value and care for all purchases made at Collins Family Jewelers.
Questions
What jewelry repair services do you offer?
We handle all jewelry repairs including gold/silver restoration, prong replacement, and stone setting. Free estimates available within 1 business day.
Do you provide watch repair services?
Yes, we service all watch types including battery changes, band adjustments, crystal replacements, and complete overhauls for mechanical watches.
Can I finance purchases?
Our in-house financing offers 0% interest for 18 months on qualified purchases using Synchrony Financial cards.
Do you buy used gold?
Yes, we buy gold and silver jewelry with immediate payment. Earn 20% extra value when applying scrap toward new purchases.
Are there military discounts?
Active duty, retired, and dependents receive 10% off eligible items with valid ID. Cannot combine with other promotions.
What custom design options exist?
Our GIA-certified team creates custom engagement rings, anniversary pieces, and heirloom jewelry using CAD technology and traditional craftsmanship.
Reviews (6)
Carina Otero
May 10, 2022 Report
I had a wonderful experience bringing my anklet in for repair to Collins Family Jewelers! Customer service was outstanding and very friendly, and the repair was completed quickly and perfectly! I couldn't help but notice their beautiful selection of jewelry and will certainly be back to shop
K. Walker
Apr 13, 2022 Report
Bill Collins and his family members are absolutely delightful and very fair to work with. I look forward to seeing them each time I go in.
Mike Iufer
Feb 25, 2022 Report
I can still remember my mom taking me to Collins Family Jewelers to pick up a jewelry repair over 30 years ago! Now that I'm older with a family of my own, I still get items repaired here. This is a wonderful place to buy, sell, and repairs special jewelry pieces and they have an incredible track record that's hard to find in brick and mortar businesses these days. Their staff is always knowledgeable and courteous, and their family has been a staple in the community for decades now. Not only to I recommend their beautiful products, but I highly recommend their family business in general.
Rick Conc
Dec 26, 2021 Report
They may be in the neighborhood but I got a better deal not even 10 miles away at the engagement ring store you know the one that's with a J ends with an d
Lisa Ferguson
Aug 22, 2021 Report
Wonderful, family owned business with beautiful pieces. Have been going here for years, since we purchased our wedding rings here in late 90's. The best place to get your child's ears pieced, as well.
Mary
May 17, 2021 Report
The best jeweler in the SD area! My husband originally visted this jeweler to have a family diamond put in an engagement ring setting, and they did a beautiful job. We went on to purchase both of our wedding bands here. We were happy with the pricing and every staff member is so kind, patient, and helpful. We have since moved to a different state, and we had an issue with my husband's wedding band.

From a distance, Chelsea helped us through the warranty process, and sent us clear instructions in order to replace my husband's ring. I wish we were still local so we could come here to get our jewelry cleaned. We will give this amazing family company our business any chance we get.