Business Details
45 Years
experience
Custom Jewelry Design & Appraisals in Minneapolis
Established in 1981, Diamonds Direct MN has built a legacy of trust through personalized jewelry services. We specialize in custom design, crafting one-of-a-kind pieces that reflect individual stories while maintaining a curated inventory of classic and modern jewelry. Our team includes a Graduate Gemologist and master artisans trained in Italy and Belgium, ensuring expert appraisals, hand engraving, and repair services.As a family-owned business, we prioritize transparency, offering wholesale pricing and complimentary inspections to foster lifelong relationships. Our commitment to quality extends to insurance replacements, working with major carriers to simplify claims. Every client receives tailored attention, from designing engagement rings to restoring heirlooms, ensuring their vision becomes a cherished reality.
Services
Custom Design
Engagement Rings
Jewelry Repair
Appraisals
Hand Engraving
Details
- Year established: 1981
Highlights and features
- We offer 40+ years of expertise in custom jewelry design and insurance replacements.
- Our team includes a Graduate Gemologist and master artisans trained in Italy and Belgium.
- Personalized service ensures every client feels like family, not just a transaction.
- Satisfaction guarantee with revisions included at cost of materials only.
- Complimentary jewelry inspections and cleaning for all customers, regardless of purchase history.
Associations and certifications
- Gemological Institute of America (GIA)
What people say
Amazing experience
Personalized entire experience
Family-like treatment
Heirlooms created
Trusted for years
Services
Custom Design
We transform your ideas into unique jewelry using CAD technology and handcrafted techniques. Our process includes collaborative design consultations, 3D wax modeling, and final delivery with insurance appraisals. Clients receive unlimited revisions at material cost only, ensuring satisfaction with every detail from concept to reality.
Jewelry Repair
Our full-service repair workshop handles resizing, stone resetting, and restoration of precious metals. Services include complimentary inspections, cleaning, and re-cutting of diamonds. Non-customers receive the same expert care using platinum, gold, and silver for lasting durability.
Appraisals
Accredited appraisals are conducted in-store by a GIA Graduate Gemologist while you wait. For $50 per item (or $150 hourly for complex cases), we provide detailed documentation for insurance or personal records, requiring only existing paperwork from clients.
Hand Engraving
Master artisan John Sorich IV offers hand engraving trained by European artisans. Services include adding names, dates, or family symbols to rings, pendants, and bracelets, creating personalized gifts or heirlooms with traditional craftsmanship techniques.
Insurance Replacements
We streamline insurance claims with major carriers, offering replacement services for lost or damaged jewelry. Our team handles documentation and provides comparable pieces, leveraging decades of experience to resolve issues efficiently for policyholders.
People
John Sorich IV
Master Engraver
Trained by master artisans in Italy and Belgium, John specializes in hand engraving. He brings European craftsmanship to custom jewelry, ensuring personalized details meet exacting standards while maintaining a client-focused approach.
Questions
What is your custom jewelry design process?
Our four-step process includes discovery consultations, CAD modeling, design approval, and final delivery. We work with your ideas or diamonds to create bespoke pieces with unlimited revisions included.
Do you offer appraisals for existing jewelry?
Yes, our Graduate Gemologist provides accredited appraisals while you wait for $50 per item. Appointments require existing documentation to ensure accurate insurance records.
Can you repair jewelry purchased elsewhere?
Our repair services are available to all customers, regardless of purchase history. We offer complimentary inspections and cleaning for resizing, stone resetting, and metal restoration.
How do you handle insurance replacement claims?
We collaborate directly with major insurance companies to replace lost or damaged jewelry. Our team simplifies the process by providing comparable pieces and documentation for claims resolution.
What makes your engagement rings unique?
We offer both ready-made and custom-designed rings with options for proposing first then designing together. Our collection includes award-winning designers and bespoke pieces crafted to match individual preferences.
Reviews (7)
Kirsten Anderson
Nov 26, 2021
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Great customer service. John and team helped me transform my mom's jewelry into some new family treasures. They were easy to work with and fast. The necklaces are stunning, very happy indeed!
Sina Jorgenson
Nov 13, 2021
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Top notch ring designs, jewelry, and services! We absolutely recommend this store for our family and friends. I found an engagement ring that I absolutely loved that was created by the owner. They had to size the ring down 3 sizes for it to fit perfectly. A month later one of the stones at the end of the melee loosened and fell out. We were not able to make it back to the store right away. We walked in without calling today because we were in the area. They matched the stone, replaced it, tightened everything, and cleaned the ring on the spot for no charge. They are so nice, knowledgeable, and stand by their products!
Elizabeth Reinders
Aug 07, 2021
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They do not stand by their craftsmanship. I had to bring my wedding band in 5 times in 3 years for either a missing diamond or because it was misshapen. This last time I was told it happened because I must be "too active". If you call caring for a 3.5 month old "active". The blame for these issues were continually put on me - no ownership for the quality of the ring. Apparently they weren't anticipating me wearing my wedding ring everyday. needless to say, I will absolutely not be back. Extremely disappointed.
Mardi Miller
Jun 21, 2021
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I have had the opportunity to do business with Diamonds Direct for many, many years. They are always helpful, honest and trustworthy. It's a small family run business, but that's what makes it great. They are attentive and accommodating. I have custom designed a couple of different pieces of jewelry with their help and I love the results! We all want a jeweler we can trust - this is the place to go!
Chuck Rock
May 12, 2021
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Was recommended by a business associate to look here for an engagement ring last November. John and Dana were extremely helpful and knew exactly what i was looking for and helped me go through several options before i decided on a beautiful Custom engraved ring done by John's son IIRC. The soon to be Mrs. is very pleased! Would recommend them to anyone looking for jewelry.
Shane Wagner
Mar 21, 2021
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I'm second generation in buying from Diamond's Direct. John is great to work with. He really has the customer's best interest in mind and really helps you find what works for you. Not trying to sell you on anything, just an honest guy helping you find what you want. I picked out a custom ring that is absolutely gorgeous. I have no doubt in my mind that Diamond's Direct is the best jewelry store around and they're focused on the experience. Once you walk into the store, you feel like family and it's a great feeling. Thank you John!
Lynn Arbogast
Apr 18, 2020
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We have know John and his staff for many many years. His beautiful store, reliable great service, and knowledgeable staff has served us. I just returned to have work done on my wedding ring as it seems I was wearing it out. They restored my ring and it almost seems more beautiful than when I got it 40 years ago. We send all of our friends and family to Diamonds Direct for all of their precious jewelry needs. All are more than pleased. Lynn Arbogast
