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Business Details
36 Years
experience
Custom Jewelry Design & Fine Jewelry Store in Rockford, IL
Zavius Jewelers has been a trusted name in custom-designed fine jewelry since 1990. Founded by master jeweler Luis Pavez, our Rockford, Illinois-based business combines artisan craftsmanship with state-of-the-art tools to create unique engagement rings, wedding bands, and custom jewelry pieces. We source only the highest quality diamonds and gemstones, ensuring each stone meets our rigorous standards for brilliance and ethical sourcing. Our in-house repair services, appraisals, and engraving capabilities provide comprehensive solutions for all jewelry needs. With over 35 years of experience serving the Rockford community, we prioritize personalized service, offering appointments outside regular hours to accommodate client schedules.

Our non-commissioned sales team ensures unbiased guidance, while our commitment to transparency and quality has earned us a reputation as a leader in custom jewelry design. We specialize in transforming heirloom pieces into modern designs, providing cost-effective solutions without compromising artistry. Our dedication to client satisfaction extends to every interaction, from initial consultation to final delivery. As a locally owned business, we actively support community initiatives while maintaining industry leadership through continuous innovation. Our goal remains to be the jeweler of choice for generations, blending tradition with contemporary design excellence.
Services
Custom Jewelry Design Jewelry Repairs Gemstone Appraisals Engraving Services Estate Jewelry Consultation
Details
  • Year established: 1990
Highlights and features
  • We offer 35+ years of custom jewelry design expertise
  • Our master jeweler completes all work on-premises
  • Certified estate jewelry appraisals available
  • Custom design process prioritizes client vision
  • Lifetime commitment to quality and customer satisfaction
What people say
Excellent customer service Beautiful custom designs Knowledgeable staff Quality craftsmanship Reliable repair services
Services
Custom Jewelry Design
Our master jeweler creates one-of-a-kind pieces tailored to individual preferences. We guide clients through material selection, design refinement, and production oversight. Each creation combines artistic vision with technical precision to ensure lasting beauty and wearability.
Jewelry Repairs
We offer comprehensive repair services including resizing, stone setting, and restoration of damaged pieces. Our on-site workshop handles everything from simple clasp replacements to complex structural repairs using professional-grade equipment.
Gemstone Appraisals
Certified appraisers evaluate jewelry for insurance, estate planning, or resale purposes. We provide detailed documentation of gemstone quality, metal purity, and craftsmanship to determine accurate market values.
Engraving Services
Add meaningful inscriptions to rings, pendants, and watches using our precision engraving equipment. We offer traditional hand engraving and modern laser techniques for both metal surfaces and gemstone girdles.
Estate Jewelry Consultation
Expert guidance for repurposing vintage pieces or selling inherited jewelry. We assess historical value, recommend restoration options, and provide transparent pricing for estate liquidation services.
People
Luis Pavez
Founder & Master Jeweler
Luis Pavez established Zavius Jewelers in 1990, bringing decades of jewelry craftsmanship expertise. He personally oversees all custom designs, ensuring each piece meets exacting quality standards while maintaining cost-effectiveness for clients.
Questions
What custom jewelry design options are available?
We create custom rings, necklaces, bracelets, and earrings using diamonds, gemstones, and precious metals. Our process includes design consultation, wax modeling, and client approval before final production.
Do you repair all jewelry types?
Our repair services handle gold, platinum, silver, and titanium pieces. We fix broken chains, replace missing stones, resize rings, and restore damaged settings using professional tools and techniques.
How do appraisals work?
Certified appraisers examine jewelry under magnification, test metal purity, and evaluate gemstone quality. You receive a detailed report with photographs and current market values for insurance or sale purposes.
Can you redesign heirloom jewelry?
Yes, we transform outdated or damaged family pieces into modern designs while preserving sentimental elements. Our designers create new settings that showcase existing stones effectively.
What gemstone sourcing standards do you use?
We only purchase conflict-free diamonds and traceable natural gemstones. Each stone undergoes rigorous evaluation for cut, clarity, and ethical origin before inclusion in our inventory.
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Reviews (5)
Angie Smith
Jun 26, 2022 Report
Am very disappointed with the service this time, I have used Zavius before and been satisfied. But not this time, a simple resize of a ring very over priced. I asked why, they answered they cut and add, but the price of Sterling silver has not gone up that much!. So I called 2 other reputable companies. One was more than 1/2 the price and other was 30 less. So always compare prices.
Kristen Faulhaber
Jun 11, 2022 Report
We received excellent service from the time we walked in the door. Jaime was so patient and not pushy. He helped us find the perfect ring. We had looked at a couple other jewelry stores and we were told it would take about 6-8 weeks to get my diamond engagement ring reset. I fell in love with a gorgeous ring from Zavius because it was not like anything we had seen. We watched Luis put my diamond in the new setting and I left with the ring the same day!

We also had the opportunity to watch Luis melt down my engagement ring setting and wedding band to make a new wedding band to match my new ring. It was very special to be able to watch this process of taking my 2 original rings and create a new piece from them.
Megan Lee
May 05, 2022 Report
Zavius Jewelers are the absolute BEST! Luis does all of the work in the store which makes it that much better. Their customer service is top knotch and their work is amazing! Me and my fiance cannot wait to see our custom wedding bands when they are done, especially with all of the ideas that Luis brought to the table! I would recommend Zavius Jewelers to everyone!
Brent Johnson
Apr 27, 2022 Report
I took in a Gucci cuff watch that needed a new pin for the band and the owner was more than happy to help out by fabricating a pin in-house since it's a rare piece. All of the sales staff were extremely friendly and welcoming. I'm glad I chose Zavius for this repair!
Catherine Branum
Apr 24, 2022 Report
Zavius Jewelry is amazing! Great customer service, I have been going back for over 10 years. I have been more than satisfied with my custom made jewelry. Such beautiful work and it's all done in house. Thank You!