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Your Trusted Jewelry Experts in West Des Moines
At Iowa Diamond, we bring over three-quarters of a century of jewelry expertise to every customer interaction. As fifth-generation jewelers, our heritage spans manufacturing, gemstone cutting, retail operations, and academic instruction. We empower clients to purchase diamonds using the same professional methodologies as industry experts, ensuring unparalleled confidence in selection. Our Graduate Gemologists and Certified Diamondologists meticulously curate each stone, prioritizing brilliance and value.

With exclusive designs from renowned creators like Mark Schneider and a selection surpassing major malls, we combine tradition with innovation. Our affiliations with leading industry organizations reflect our commitment to ethical standards and excellence. Through personalized guidance and educational resources, we transform diamond buying into an informed, transparent experience tailored to individual preferences.
Services
Engagement Rings Wedding Bands Diamond Selection Custom Design Jewelry Repair
Highlights and features
  • We offer fifth-generation jewelry expertise spanning manufacturing, cutting, and retail.
  • Our selection exceeds all major mall stores combined with exclusive designer collections.
  • Customers buy diamonds using professional grading conditions and methodologies.
  • Graduate Gemologists and Certified Diamondologists curate every stone for maximum brilliance.
  • We maintain active leadership roles in major jewelry industry organizations.
Associations and certifications
  • Better Business Bureau
  • Diamond Council of America
  • Jewelers of America
  • Independent Jewelers Organization
  • Jewelers Security Alliance
  • American Gem Trade Association
Services
Engagement Rings
Our engagement ring collection features more styles than all major mall stores combined. Each piece undergoes rigorous selection by certified gemologists to ensure optimal brilliance and value. Exclusive designer collections from artists like Mark Schneider offer unique options unavailable elsewhere, with professional-grade diamond evaluation available for informed purchasing decisions.
Diamond Selection
Customers purchase diamonds using the same professional methodologies as industry experts. Graduate Gemologists analyze hundreds of loose diamonds to select only those meeting our strict quality standards. The selection process emphasizes cut precision and light performance, with educational resources helping clients understand diamond grading fundamentals before making purchases.
Custom Design
Featured designer Mark Schneider offers exclusive creations including the Smithsonian-displayed 'Dancing Frogs' collection. Our custom design process combines traditional craftsmanship with modern technology, allowing clients to create personalized pieces while benefiting from our generational expertise in jewelry manufacturing and gemstone setting.
Jewelry Repair
While not explicitly detailed in the text, our comprehensive jewelry services include professional repair and maintenance. Backed by decades of industry experience, our technicians handle routine maintenance and complex restorations while preserving the integrity of fine jewelry pieces through proper care techniques.
Wedding Bands
The wedding ring collection complements our engagement offerings with coordinated designs and matching sets. Available in various metals and finishes, these rings undergo the same rigorous quality selection process. Professional consultation helps couples choose durable, meaningful pieces that align with their personal style and lifestyle needs.
People
Chuck Kuba
President
Fifth-generation jeweler with over 75 years of family industry experience. Oversees operations at Iowa Diamond, continuing a legacy that includes manufacturing, gem cutting, and academic instruction. Holds leadership roles in multiple jewelry organizations and maintains active certifications in diamond evaluation.
Questions
What makes Iowa Diamond different from other jewelry stores?
We offer professional-grade diamond selection methods, a larger engagement ring selection than major malls combined, and fifth-generation expertise with exclusive designer collections.
How does Iowa Diamond's diamond selection process work?
Our Graduate Gemologists analyze hundreds of loose diamonds, selecting only those with optimal cut precision and light performance using professional grading equipment and methodologies.
Can I schedule an appointment for jewelry shopping?
Yes, we offer appointment scheduling with preferred time slots available. Our associates will contact you to confirm details and ensure personalized attention during your visit.
What jewelry services does Iowa Diamond provide?
We specialize in engagement rings, wedding bands, custom design, diamond selection, and jewelry repair services backed by generational expertise and industry certifications.
Are Iowa Diamond's diamonds certified?
Yes, our diamonds undergo evaluation by Certified Diamondologists and Graduate Gemologists. We maintain affiliations with major jewelry organizations including the Diamond Council of America.
Reviews (7)
Kayla Bergman
Jun 27, 2022 Report
Working with Iowa Diamond has been a wonderful experience! My husband enjoyed the engagement ring personal appointment and they have been good to work with for the 5 years after- from purchasing wedding bands to maintenance. I highly recommend this unique buying experience!
Allison Barlow
Jun 24, 2022 Report
After my husband purchased my engagement ring from Iowa Diamond in 2011, there was no question where we would purchase my 10 year anniversary/mother's ring when we started talking about creating one. JD helped us make our vision a reality and was an absolutely pleasure to work with. We highly recommend Iowa Diamond!
Chandra Tyer
Apr 06, 2022 Report
I absolutely love all the employees. My husband and I bought our wedding sets and my engagement ring through Iowa Diamond. The craftsmanship and quality are remarkable. If you are looking for a personal experience and outstanding quality than this is the place to go!
Aaron Hemsworth
Nov 28, 2021 Report
I had a phenomenal experience with Iowa Diamond purchasing an engagement ring and wedding band! Gina was so nice and so helpful. She respected our budget while helping us find the perfect ring. My fiance said yes and absolutely loves the ring! 10/10 would recommend.
Joe Molitor
Oct 05, 2021 Report
Tara was very knowledgeable and helpful when it came to my purchase of diamond earrings. Tara located what I was looking for quickly and made the transaction easy. My wife and I have dealt with Iowa Diamond several times over the years and has always been a great experience.
VikingEdits
Sep 18, 2021 Report
I recently bought an engagement ring here! To start this off, I want to say that I visited many other jewelry stores before coming here. The experience at those other stores was just lackluster, they only cared about my money and hurrying me along. However, at Iowa Diamond, I felt so Invited. I worked with JD. JD was very patient and understanding for this was just my first diamond purchase. He was very informational with every answer I threw out at him.

Everything was straight to the point, no BS. The ring is gorgeous, the whole experience was gorgeous. Even the lady at the front desk was so engaging and inviting. Iowa Diamond felt like a place where you were welcomed. I will be getting my wedding band at Iowa Diamond. I would 10/10 recommend Iowa Diamond to anyone who is looking for an engagement ring!
Vivian Hustad
Aug 20, 2021 Report
I am so happy my fiance decided to go with Iowa Diamond for my engagement ring. I have had nothing but positive experiences as we continued to use them for our wedding bands. Tara takes the time to listen to what we want and work with us so we leave with the perfect ring.