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Business Details
43 Years
experience
Custom Jewelry & Fine Jewelry Repair in Asheville
Established in 1983, Jewels That Dance has been a pioneering force in Asheville's fine jewelry industry for over three decades. As the first dedicated fine jewelry gallery and design studio in downtown Asheville, we've cultivated a reputation for exceptional craftsmanship and personalized service. Our team of skilled artisans, including lead designer Paula Dawkins and master jeweler Pete, specializes in creating one-of-a-kind pieces that reflect each client's unique story. We maintain rigorous ethical standards in our diamond sourcing, personally verifying conflict-free, environmentally responsible practices through direct engagement with South African mines and cutting facilities.

While our original retail location has closed, we continue offering custom design and repair services through Paula Dawkins Fine Jewelry, maintaining the same commitment to quality that earned us recognition as Asheville's top jewelry store for 15+ years. Our community involvement remains central to our mission, with ongoing support for over 25 local charitable organizations.
Services
Custom Design Jewelry Repair Diamond Selection Gemstone Jewelry Fine Jewelry Repair
Details
  • Year established: 1983
Highlights and features
  • We offer 36 years of experience in custom jewelry design and repair
  • Our team includes master jewelers with advanced diamond setting expertise
  • We maintain direct ethical oversight of our diamond supply chain
  • Our designers create personalized pieces reflecting individual stories
  • We support over 25 local charitable organizations annually
Services
Custom Design
Create unique, personalized jewelry pieces tailored to individual preferences. Our designers work closely with clients to develop one-of-a-kind creations using ethically sourced materials. Specializing in custom engagement rings, wedding bands, and heirloom restorations that reflect personal stories and style.
Jewelry Repair
Professional repair services for all types of fine jewelry. Our master jeweler handles delicate restorations, resizing, and reconstruction with precision. Utilizing advanced techniques to maintain structural integrity while preserving original design elements and craftsmanship standards.
Diamond Selection
Curated selection of ethically sourced diamonds with full supply chain transparency. We personally verify mining practices in South Africa to ensure conflict-free, environmentally responsible sourcing. Offering expert guidance in choosing the perfect diamond for any custom creation.
Gemstone Jewelry
Collection of fine jewelry featuring high-quality gemstones and diamonds. Featuring both local designer pieces and nationally recognized goldsmith works. Specialized in creating unique combinations of precious stones and metals for distinctive, wearable art pieces.
Fine Jewelry Repair
Specialized repair services for gold, platinum, and silver jewelry. Our experts handle intricate repairs while maintaining material purity and structural integrity. Offering professional cleaning, polishing, and restoration services to preserve the beauty of fine jewelry pieces.
People
Paula Dawkins
Lead Designer Goldsmith
Award-winning jewelry designer with 36 years experience creating custom pieces. Recognized for intuitive design sense and masterful craftsmanship. Continues creating bespoke jewelry through Paula Dawkins Fine Jewelry studio.
Carol Schniedewind
Co-Owner
Business manager with 36 years experience in jewelry retail operations. Trained all staff to maintain high customer service standards. Transitioned from mental health field to jewelry business management.
Pete
Master Jeweler
Master jeweler with 30+ years experience in diamond setting and jewelry fabrication. Joined Paula Dawkins Fine Jewelry after store closure. Specializes in high-end jewelry repairs and custom metalwork.
Mike
Jeweler
Fine art graduate with 7-year jewelry apprenticeship. Recently relocated to Asheville from Charleston. Combines artistic background with technical skills in metalsmithing and jewelry creation.
Patti
Office Administrator
20-year jewelry industry professional with administrative expertise. Recently relocated to North Carolina for family reasons. Manages office operations and customer records with extensive industry knowledge.
Questions
What services does Jewels That Dance offer now?
We currently offer custom jewelry design and fine jewelry repair services through Paula Dawkins Fine Jewelry studio.
Are you still open for business?
Yes, while our original retail location has closed, we continue operations through our custom design and repair studio.
How do you ensure ethical diamond sourcing?
We personally verify our diamond supply chain through direct engagement with South African mines and cutting facilities to ensure conflict-free, environmentally responsible practices.
Can you create custom engagement rings?
Yes, we specialize in custom engagement rings and wedding bands tailored to your unique preferences and style.
Do you repair existing jewelry pieces?
Yes, our master jeweler provides professional repair services for all types of fine jewelry, including resizing and restoration.
What makes your jewelry unique?
Our pieces combine artistic craftsmanship with ethical sourcing, offering one-of-a-kind designs that reflect individual stories and personal style.
Videos
Reviews (7)
Joseph Peters
May 15, 2021 Report
I was recently needing to repair a ring for my wife and shopped around the local Asheville jewelers since I didn't have a 'go to' jeweler yet in the area. I have to say that Paula Dawkins Fine Jewelry was hands down the best option I found. The staff was very friendly and professional. The quote I got from them for the ring repair was less than half the best other quote I received and the final charge was nearly half the quote price!

I couldn't believe that I got a repair at less cost than what was quoted! Who does that?! The repair itself was stunning and they went above and beyond to make the ring even better than new. Needless to say they've earned my future business for as long as I'm in this area!
Rebecca Wagner
Dec 21, 2020 Report
Paula and her entire team are amazing! My fiance and I had a very specific idea in mind for my wedding bands. After shopping around and much dissatisfaction from other jewelers, we found Jewels That Dance. We came in with a simple sketch of what we wanted and Paula along with her team was able to make our dreams come true. I love having a piece of jewelry that is unique. I was relieved that my rings were made in shop and not sent around. Their energy and love for their customers is unmatched. I look forward to working with them again.
Traci T.
Aug 04, 2020 Report
Paula is terrific. Sized my ring for me and it is simply gorgeous. No one would ever know it had been sized.
Monika P.
Jan 25, 2019 Report
5 stars, all the way! My babe and I came in here to resize my engagement ring and the entire process was a dream. Admittedly, neither of us know a thing about expensive jewelry and their staff not only handled this whole experience wholly, but they also educated us on proper ring care, best practices for removing to protect the diamond, and offered free servicing every six months! The staff is so helpful and friendly and their pricing is incredibly fair. I highly recommend Jewels That Dance for resizing as well as for their beautiful products!
Laura Love B.
Oct 02, 2017 Report
My husband took me here for our wedding ring. We found a perfect couple of choices, and I left it up to him. One of them was a combo of three rings I liked, and that's the one he chose! We added a ring of diamonds on both top and bottom to enhance the beauty of the inner natural tree/vine design. This is probably the only diamond ring we will ever buy because we don't support how most diamonds are minded and traded, but a woman gets ONE in her life!

I am so grateful we found our's here! I guess they liked our design too. we saw it as the photo in their advert in the paper a few months later! : What a great compliment! We will send people your way!.
Ben Dubiel
Jun 13, 2017 Report
As a clueless guy who was engagement ring shopping, I couldn't have asked for a better experience. Fast, friendly, and very flexible. Every other jewelry store I went to seemed annoyed I didn't know what I wanted already. Kristin(sorry if I misspelled the name) was an amazingly helpful and friendly sales rep. Couldnt have asked for a better experience. Highly recommend jewels that dance!
Steven Bernstein Stevieb
Apr 24, 2017 Report
I got an engagement ring made here and my fiance loves it! The designer, Paula is amazing and she is pleasure to work with. We are also having our wedding bands made here.