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Business Details
41 Years
experience
Your Family Jeweler in Framingham, MA
Established in 1985 by Sheldon Smith, our family-owned business has become a trusted name in the jewelry industry. With over 35 years of experience specializing in estate buying and jewelry design, we combine tradition with innovation to serve our community. Our team includes school-trained jewelry designer Russell Smith, who brings expertise in CAD programs for custom creations. We pride ourselves on offering in-house repairs, antique restoration, and a diverse inventory ranging from antiques to contemporary pieces.

Our commitment to fair pricing and transparent evaluations has earned us a reputation as a reliable destination for buying, selling, and crafting jewelry. Located on Rt. 9 in Framingham, Massachusetts, we continue to uphold our founding principle of being 'Your Family Jeweler' for three generations.
Services
Jewelry Repair Estate Buying Custom Designs Engagement Rings Coin Buying Antique Restoration CAD Design Jewelry Appraisal Platinum Work Gold Repairs
Details
  • Year established: 1985
Highlights and features
  • We offer 35+ years of jewelry expertise and estate buying experience
  • Our school-trained designer uses advanced CAD programs for custom creations
  • In-house jewelry repair and antique restoration services available
  • GIA-trained staff provides accurate on-site diamond evaluations
  • We guarantee fair pricing based on current market values
Associations and certifications
  • GIA
What people say
Transparent process Best price Family-like treatment Professional evaluation Trustworthy service
Services
Jewelry Repair
Our in-house repair services handle gold, silver, and platinum jewelry using advanced techniques. With school-trained designers and a laser welder, we specialize in antique restoration while maintaining original craftsmanship. Our 20+ years of experience ensure precise repairs for all jewelry types.
Estate Buying
We buy gold, silver, platinum jewelry, coins, and estate collections with transparent evaluations. Our GIA-trained staff provides immediate assessments based on current market prices. We handle entire estates from appraisal to liquidation with professional expertise.
Custom Designs
Using two CAD programs, we create custom jewelry from engagement rings to unique pieces. Our design process allows virtual previews before production. We specialize in transforming client visions into wearable art with personalized attention.
Engagement Rings
We craft custom engagement rings with various settings, materials, and stone options. Our one-on-one design process ensures perfect creations for special moments. Services include diamond selection and personalized engravings for meaningful pieces.
Coin Buying
We purchase bullion and numismatic coins with expert evaluation. Our services include market-based pricing for coin collections. We also offer bullion sales based on current market values for investment-oriented customers.
People
Sheldon Smith
Founder
Established Sheldon Jewelers in 1985 after a successful jewelry sales career. With decades of industry experience, he continues to guide the family business while maintaining customer relationships.
Russell Smith
Jewelry Designer
School-trained designer with 20+ years of experience in jewelry repair and CAD design. Joined the business in 2004 after graduating from North Bennet Street School, specializing in custom creations and antique restoration.
Ella Smith
Team Member
Active participant in daily operations with family commitment to jewelry craftsmanship. Brings fresh perspective to the third-generation family business while maintaining traditional values in customer service.
Questions
How do you determine jewelry value?
We assess based on current market prices, precious metal content, and gemstone quality using GIA-trained expertise.
Can you create custom jewelry from old pieces?
Yes, we specialize in repurposing heirloom stones and metals into new custom designs using CAD technology.
Do you buy broken jewelry?
We accept broken, damaged, or unwanted jewelry for evaluation and fair market pricing.
What areas do you serve?
Primarily Framingham and Sudbury, Massachusetts with potential for nearby communities.
Are appointments necessary?
While walk-ins are welcome, appointments ensure dedicated time for custom design consultations.
Reviews (6)
Suzanne S.
Jun 21, 2022 Report
I have visited Sheldon Jewelers in Framingham twice. I am shopping for an Old Mine Cut engagement ring. The first time I visited for 10 min and the man working there ignored me and was quite unapproachable. I thought maybe he was having a bad day, so a week later I came back. There was a young woman working. She was lovely and very helpful. He took her aside to yell at her while throwing his hands up in the air, telling her she was wasting her time showing me jewelry.

I have never seen this level of unprofessionalism. Perhaps he looks at people and assumes that can't afford to buy things and then won't help them? I'm not sure, but I have never been treated so poorly by a salesperson. It's really disappointing, because there were some gorgeous rings that I would have certainly thought about purchasing. Overall, this man's attitude towards me was borderline inappropriate and he should be ashamed.
M. C.
Dec 15, 2021 Report
I just received a call from Sheldon, himself. Evidently I had completely forgotten about a pair of earrings they repaired well over a year ago! They could have disposed of them, they could have done nothing, I would be none the wiser, but Sheldon called me after all this time. That's why this jeweler has been in business for over 30 years. they are great at what they do and they care about the customer. Kudos to you and your son Sheldon and thank you!
Thomas A.
Oct 27, 2021 Report
Went in this afternoon to have a watch battery replaced. He replaced it quickly and at a fair price. Will definitely return for future service/purchases.
The Review Guy
Sep 22, 2021 Report
Definitely woth the visit. Customer service is excellent. A good variety of jewelry. I had a gold bracelet fixed here and I was very impressed. Will be returning.
Dawn Glawson
Mar 02, 2021 Report
100 stars for my 100 year old engagement ring that was repaired by Sheldon. After leaving another well known natick/framingham jeweler in tears when they said to rip out the stones and replace with a birthstone since it's "not worth repairing" i wasn't sure what the future of this ring would be. Sheldon you have blown me away with your care and skill. I will never go anywhere else, you're amazing at what you do. Thank you so much!
Dawn Glawson
Feb 26, 2021 Report
Could not be happier with the work done by Sheldon Jewelers. He took great care in restoring my beautiful engagement ring from 1926, it's now ready for another 100 years.