Business Details
50+ Years
experience
Expert Jewelry Appraisal Services in Orlando
Addeo Appraisals has been a trusted name in jewelry and gemstone valuation since 1973, serving the Orlando Metro Area with unmatched expertise. Our founder, Juanita E. Addeo, brings over 47 years of experience as a Master Gemologist Appraiser, holding prestigious certifications from the American Society of Appraisers (ASA), Gemological Institute of America (GIA), and Gem-A. We specialize in diamond, gemstone, and jewelry appraisals for insurance, estate planning, and legal purposes, utilizing a state-of-the-art laboratory for precise diagnostics. Our commitment to ethical standards and IRS-compliant reporting ensures clients receive accurate, legally recognized valuations.With a focus on client education, we demystify the appraisal process, empowering owners to understand their items' true market value. Our services extend to damage assessment, treatment detection, and expert witness testimony, backed by memberships in leading industry associations. Addeo Appraisals combines third-generation family craftsmanship with modern appraisal science, offering personalized appointments in a secure, confidential environment.
Services
Jewelry Appraisals
Diamond Valuation
Gemstone Analysis
Insurance Documentation
Estate Appraisals
Damage Assessment
Treatment Detection
Expert Witness Services
Antique Identification
Metal Testing
Details
- Year established: 1973
Highlights and features
- 47+ years of specialized gemology and appraisal experience
- Certified by American Society of Appraisers and GIA Alumni
- Secure, IRS-compliant appraisal reporting standards
- Advanced laboratory diagnostics for treatment and authenticity
- Personalized consultations with Master Gemologist Appraiser
Associations and certifications
- American Society of Appraisers (ASA)
- Gemological Institute of America (GIA)
- Accredited Gemologists Association (AGA)
- Jewelers Vigilance Committee (JVC)
- Gem-A
What people say
Accomplished Gemologist
Patient explanations
Highest qualification standards
Secure environment
Expert analysis
Services
Jewelry Appraisals
Our certified appraisers determine precise market values for fine jewelry through detailed qualitative and quantitative analysis. Using GIA-certified diamond master sets and advanced diagnostics, we assess authenticity, craftsmanship, and material quality. Reports meet IRS standards for insurance, estate planning, and legal proceedings.
Diamond Grading
Expert evaluation of diamond characteristics including cut, color, clarity, and carat weight. We identify treatments and synthetic origins using specialized equipment. Our grading aligns with international standards for accurate valuation and certification purposes.
Gemstone Identification
Comprehensive testing determines natural vs. synthetic origin, treatment history, and species identification for colored stones. We employ refractometers, spectrometers, and microscopes to verify authenticity and market value factors.
Insurance Documentation
Detailed appraisal reports specifically formatted for insurance providers. Includes high-resolution imaging, descriptive specifications, and replacement value estimates. Meets underwriter requirements for adequate coverage and claims processing.
Estate Valuations
Accurate fair market value determinations for estate settlement purposes. Our USPAP-compliant reports satisfy IRS requirements for tax calculations and equitable asset distribution among heirs.
People
Juanita E. Addeo
Master Gemologist Appraiser
With 47+ years in gemology, Juanita holds ASA, GIA, and Gem-A certifications. She has consulted for the IRS, DEA, and state agencies while maintaining USPAP compliance since 1995. Her third-generation expertise covers diamond grading, antique identification, and expert witness testimony.
Questions
What appraisal services do you offer?
We provide jewelry, diamond, and gemstone appraisals for insurance, estates, legal matters, and damage assessments using advanced gemological testing.
How are appraisal fees determined?
Basic diamond appraisals start at $195/hour based on carat weight. Complex projects receive customized quotes after initial consultation.
Are your appraisers certified?
Yes, our lead appraiser holds ASA, GIA, and Gem-A certifications with 47+ years of experience and USPAP compliance through 2026.
How long does an appraisal take?
Most single-item appraisals complete within one hour. Larger collections require scheduled follow-up sessions for thorough analysis.
Do you offer insurance documentation?
Yes, we create IRS-compliant reports with digital imaging and specifications meeting insurance underwriting requirements for coverage.
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Reviews (2)
Mike Sindona
Nov 10, 2021
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Ms Addeo was a complete pleasure to work with. She's very knowledgeable and made some great recommendations based on my questions. Highly recommended and I'm happy to support a local business owner.
Elena Guarino
Jun 26, 2019
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I highly recommend, to everybody, friends and family! Thank you so much for my two tonne bracelet! I love it!
