Almassian Jewelers was established in 2006 by husband and wife gemologists Shannon and Trent Almassian. Their intention was to open a retail jewelry store that would provide West Michigan with access to the international jewelry industry that was previously only available in larger markets. Trent is the third generation in his family to be in the jewelry industry. He is a Graduate Jeweler Gemologist from the Gemological Institute of America (GIA), and a Certified Gemologist from the American Gem Society (AGS).
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Diamond Education
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Our Four C's of Diamonds guide can help you decide on the most important factors when shopping for a diamond. The word carat derives from the word carob, a Mediterranean seed, which has an extremely consistent weight for measuring. The greater the carat weight, the rarer, and more valuable the diamond becomes.
Belle Etoile
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Belle Etoile offers a jewel box full of looks, styles, colors, and icons. Are you a rock star, or a fashion maven, or a power executive? Belle Etoile has what you need to express yourself. Star in your own reality show called life. Shine like the star you are. In French, Belle Etoile means beautiful star.
Benchmark
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Manufacturing beautiful bridal jewelry for over 40 years, Benchmark utilizes the finest skilled craftsmen and state of the art technology to create beautiful wedding rings in gold, palladium, and platinum. Proudly manufactured in the U.S.A., each Benchmark ring is carefully crafted and undergoes a six step quality control process to ensure that your wedding ring will last for generations.
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