Business Details
50+ Years
experience
Trusted Jewelry Store in Traverse City | Miner's North Jewelers
Miner's North Jewelers has been Northern Michigans premier destination for fine jewelry since 1975. Founded by Wayne and Beth Guntzviller, our family-owned business now operates under the leadership of their children, Jeff and Julie, who continue our legacy of excellence. Our team includes two graduate gemologists, two goldsmiths, a certified appraiser and designer, and eight dedicated sales professionals committed to delivering the Ultimate Jewelry Experience. We prioritize ongoing education through industry seminars and expert consultations to maintain cutting-edge expertise in craftsmanship and customer service. With three generations invested in our craft, we combine historical knowledge with modern innovation to serve Traverse City and surrounding areas. Our exclusive Lakeshore Diamonds collection showcases locally inspired designs while our custom jewelry services transform personal visions into tangible heirlooms.From engagement rings to wedding bands, we offer curated selections of timeless pieces alongside repair services that treat every item with meticulous care. Our 12-month special financing plan ensures accessibility to quality jewelry, and our gold buying service provides trusted valuations for pre-owned pieces. Located at 222 East Front Street, our expanded retail space hosts over 40 years of accumulated expertise in a welcoming environment where customers become part of our extended family. Through continuous adaptation to industry trends while maintaining core values of integrity and professionalism, we have earned generations of customer trust that remains our most valued achievement.
Services
Engagement Rings
Wedding Bands
Custom Design
Jewelry Repair
Gold Buying
Financing Options
Diamond Selection
Appraisal Services
Lapidary Equipment
Petoskey Stone Jewelry
Details
- Year established: 1975
Highlights and features
- We offer over 40 years of family-owned jewelry expertise
- Our team includes graduate gemologists and certified appraisers
- We provide exclusive locally inspired Lakeshore Diamonds collection
- Our custom design service transforms concepts into heirloom pieces
- We maintain continuous staff education through industry experts
Services
Engagement Rings
Our exclusive Lakeshore Diamonds collection features locally inspired engagement rings crafted with precision. Each piece combines Lake Michigan's natural beauty with expert craftsmanship. Customers access personalized assistance from graduate gemologists during selection.
Custom Design
Transform personal visions into heirloom-quality pieces through our three-step custom design process. Certified designers collaborate directly with clients using advanced technology. Each creation receives meticulous attention from concept to final polish.
Jewelry Repair
On-site repair services restore cherished pieces using laser precision techniques. Our goldsmiths handle all precious metals and gemstones with care. Each repair undergoes rigorous quality checks to maintain original integrity.
Financing Options
12-month special financing plan makes premium jewelry accessible without compromising quality. Customers receive transparent terms with no hidden fees. Application process completed during in-store consultations.
Gold Buying
Expert evaluations determine fair market value for pre-owned gold jewelry. Certified appraisers provide transparent assessments considering current market rates. Customers receive immediate payment for accepted items.
People
Wayne Guntzviller
Founder
California gold rush descendant established Traverse City's premier jewelry destination in 1975. Combines farming background with lifelong passion for geology and lapidary arts.
Beth Guntzviller
Co-Founder
Third-generation jeweler from Detroit heritage who introduced Petoskey stone expertise. Maintains active role in family business while mentoring next generation.
Jeff Guntzviller
General Manager
Graduate gemologist leading daily operations with vision to become Northern Michigans diamond authority. Combines childhood store experience with formal GIA education.
Julie Guntzviller
Inventory Manager
Former educator managing behind-the-scenes operations with precision. Ensures inventory excellence while maintaining family business standards.
Questions
What makes Miners North Jewelers unique in Northern Michigan?
As Northern Michigans longest-operating family-owned jewelry store since 1975, we combine three generations of expertise with graduate gemologists and exclusive locally inspired designs.
Do you offer custom jewelry design services?
Yes, our three-step custom design process transforms personal concepts into heirloom-quality pieces with assistance from certified designers and advanced technology.
What payment options are available?
We offer 12-month special financing plans and accept major credit cards. Customers can also trade pre-owned gold jewelry for immediate payment.
Are your engagement rings ethically sourced?
Our Lakeshore Diamonds collection features locally inspired designs with transparent sourcing practices ensuring quality and ethical standards.
Do you provide jewelry repair services?
Yes, our on-site repair services use laser precision for all precious metals and gemstones, performed by experienced goldsmiths maintaining original integrity.
How can I schedule an appointment?
Contact us directly at (231) 946-8528 during operating hours Tuesday-Friday 10-6 or Saturday 10-5 for personalized assistance.
Reviews (6)
Jamie Farage
Jun 21, 2022
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My experience with Miners Jewelers could not have been better. My sales associate Laurie Larson was gracious, knowledgeable, personable and efficient! Isn't that what we look for in any customer service interaction?! I will not go anywhere else in Traverse City or Northern Michigan for fine jewelry. Thank you, Laurie! My girls loved their earrings! You showed me the right choices for them! JF;
Carol King
Jun 15, 2022
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Start to finish exceptional exceptional service from the time I walked into the door. Barb greeted me with a smile, listened to my requests/concerns about my husband's metal allergy, and offered options. She also changed his watch battery quickly while Todd offered and made me a coffee. No doubt why Miner's has all these 5 stars. And they carry Shinola, bonus! Thanks for supporting a great Detroit business!
Autumn Green
Jun 04, 2022
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This place is amazing the diamond are so beautiful! They have literally everything you would possibly need and the team was the most friendly and inviting Jewelers i have ever met! If you're looking for anything special for your partner or yourself definitely come here! They are phenomenal! Pat is the one who helped me and i cant thank him enough for the courtesy shown to me and my now fiance!
Kell Hamlet
May 18, 2022
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All of the people at Miner's North are so helpful, friendly and very informative. I had to get my wedding ring resized, also there was much-needed work that had to be done to secure all the diamonds and to rebuild strength. I was in awe of what incredible work the jeweler had accomplished. It looked just like it did on the day we bought it, and possibly even better. I also felt secure with leaving my gorgeous ring with them, they knew exactly what had to be done and did a wonderful job! I would definitely recommend Miner's North to anyone looking for quality, professionalism and timeliness. They are the best!
Annaliese Kiss
Mar 10, 2022
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My fiance had my engagement ring made through Miners North last year and had nothing but good things to say. Once we decided to have my wedding band made we went right back to Miner's. I worked with Melanie and she was absolutely amazing she kept me super informed and answered all my questions. She helped get my band designed and again made it so easy I would work with her again in a heartbeat! Such an amazing group and place.
Matthew Bange
Feb 28, 2022
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Pat and Barb truly went above and beyond when it came to taking care of our engagement needs. They were extremely helpful, kind, and fun! It was honestly like talking to old friends for our whole experience. The store was very organized and super clean too which was a plus. I would (and will!) recommend this establishment to anyone who is looking for a jeweler in town. We are looking forward to many years of continued business with y'all!
