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Business Details
41 Years
experience
Your Trusted Jewelry Store in Willoughby, OH
Established in Willoughby, Ohio, Steven DiFranco Jewelers has built a reputation as a trusted local jeweler dedicated to exceptional craftsmanship and personalized service. Our team of skilled bench jewelers specializes in creating custom-designed pieces, from engagement rings to unique fashion jewelry, while offering comprehensive repair services for both jewelry and timepieces. We pride ourselves on curating a diverse selection of high-quality products, including diamond engagement rings, luxury watches from brands like Bulova and Citizen, and sterling silver collections from designers such as Brosway and Coast Diamond.

Our commitment to transparency is evident through our free in-store preview policy, allowing customers to examine jewelry in person before purchasing. With decades of combined experience in the industry, we emphasize education through resources like our Diamond Guide and Gemstone Guide, empowering clients to make informed decisions. Our focus on community support and customer satisfaction has earned us recognition as a preferred jeweler in Northeast Ohio, offering financing options and warranties to ensure long-term value for every purchase.
Services
Custom Jewelry Design Jewelry Repairs Watch Repairs Diamond Appraisals Jewelry Engraving Luxury Watch Sales Bridal Jewelry Sterling Silver Collections Financing Options In-Store Preview
Details
  • Year established: 1985
Highlights and features
  • We have real bench jewelers with decades of experience creating custom pieces
  • Our free in-store preview lets you examine jewelry before purchasing
  • We offer financing options for major purchases
  • We provide expert repair services for both jewelry and luxury timepieces
  • Our diamond education resources help customers make informed decisions
What people say
Knowledgeable staff Quality craftsmanship Exceptional service Free in-store preview Great selection
Services
Custom Jewelry Design
Our skilled bench jewelers create personalized jewelry pieces tailored to individual preferences. Clients work directly with designers to develop unique engagement rings, wedding bands, and fashion jewelry using high-quality materials. The process includes detailed consultations, CAD modeling, and hand-finishing to ensure exceptional craftsmanship.
Jewelry Repairs
We offer comprehensive repair services for all types of jewelry including resizing, stone replacement, clasp repairs, and restoration of antique pieces. Our technicians use advanced tools like laser welders to perform precise repairs while maintaining the integrity of original designs.
Watch Repairs
Our watchmakers service both luxury and everyday timepieces, including battery replacements, movement overhauls, and band adjustments. We work on mechanical, quartz, and chronograph models from various brands, using genuine replacement parts when needed.
Diamond Appraisals
Certified appraisers provide detailed evaluations of diamond jewelry for insurance, estate planning, or resale purposes. The process includes gemstone analysis, metal testing, and market value assessment with comprehensive documentation.
In-Store Preview
Customers can schedule appointments to examine jewelry pieces in person before purchasing. This service allows for detailed inspection of craftsmanship, stone quality, and overall appearance under professional lighting conditions.
People
Steven DiFranco
Owner & Master Jeweler
With over 35 years in the jewelry industry, Steven combines traditional craftsmanship with modern techniques. He oversees all custom designs and repairs, ensuring quality standards while maintaining personal customer relationships.
Questions
What jewelry repair services do you offer?
We provide comprehensive jewelry repairs including resizing, stone setting, laser welding, and watch battery replacements using professional-grade equipment.
Can you create custom jewelry designs?
Yes, our experienced bench jewelers specialize in custom-designed engagement rings, wedding bands, and unique fashion pieces tailored to your specifications.
Do you offer financing options?
We provide financing through approved third-party providers for qualified purchases over $500 with flexible payment terms.
What watch brands do you carry?
Our inventory includes Bulova, Citizen, Luminox, and other premium brands with both luxury and everyday wear models.
What is your return policy?
We offer 30-day returns on unworn merchandise with original packaging and proof of purchase, excluding custom-made items.
Videos
Reviews (4)
Anthony Wells
May 16, 2022 Report
Stopped in late afternoon before attending a wedding. The gentlemen adjusted two of my watches and cleaned mine and my wife's rings while we waited. Even recommended local restaurants to check out (we are from Texas). Very satisfied with our service.
Mi Dr.
Feb 07, 2022 Report
Amazing service! I got a ring customized from them late last year and realized I had to get it reappraised. When I brought it in, they were very quick with the appraisal and Steve even helped me himself. Him and his staff are all really friendly and helpful. This is a fantastic jeweler and I highly recommend!
Jeff
Dec 22, 2021 Report
Very nice and accommodating family like place. Bought two rings for a wedding, weren't too bad in price.
Cory Serda
Oct 16, 2021 Report
Steven was awesome to work with. He has a great eye for design and created a wonderful one of a kind wedding ring for us. He has great passion and patience. The whole staff is very welcoming and work well as a group. What a wonderful place! We highly recommend Steven DiFranco Jewelers.